BBDO makes soulful pitch for Lays chips

12/29/2005 | Chicago Sun-Times (free registration)

BBDO/New York's new "Soul Mates" spot for Lays potato chips effectively uses the distinctive voice of Isaac Hayes to make the case for chips as the perfect side for a burger, Chicago Sun-Times' Lewis Lazare writes. "With his hearty laugh and basso profundo voice, Hayes is the kind of celebrity endorser you want to believe in," he writes.

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