B2B sales will benefit from digital innovations

12/29/2011 | Mashable

2012 could be the year of the social sales call, predicts Guy Nirpaz. Offering a warm handshake over social or business networks will begin to supplant cold calling for B2B sales. Apple's iPad and cloud-based services will become indispensable tools in the field, as "big data" makes an ever-bigger impact.

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