B2B sales will benefit from digital innovations

12/29/2011 | Mashable

2012 could be the year of the social sales call, predicts Guy Nirpaz. Offering a warm handshake over social or business networks will begin to supplant cold calling for B2B sales. Apple's iPad and cloud-based services will become indispensable tools in the field, as "big data" makes an ever-bigger impact.

View Full Article in:

Mashable

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA