Mobile is seen as the future for Facebook as app users surge

12/29/2011 | MediaPost Communications

With more than 300 million Facebook users accessing the social network through smartphone applications this month, a British analyst predicts that Facebook will soon "treat that user base as less of a mobile extension to the desktop experience and more as the core product -- starting with advertising." Benedict Evans of Enders Analysis also predicts that competing iOS and Android apps for Facebook will soon produce the same experience as the social network develops a common HTML5 model.

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