Online tools make event marketing easier

12/29/2011 |

Although three-quarters of businesses appreciate the value of event marketing, a surprisingly high percentage say they don't know how to use online tools to promote their efforts. Companies such as Constant Contact make it easy to use social media to drum up buzz for events your company is attending or hosting. The company blog is useful for both pre-show communication and postmortem posts, Allison Midori Reilly notes.

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