Coke CEO says green strategies "crucial"

12/30/2008 | Knowledge@Wharton

Environmental sustainability is "absolutely key" to the strategy of Coca-Cola Enterprises, the world's top soft-drink distributor. "It's center of play. It's not niche anymore," says CEO John Brock. The company is focused on water stewardship, packaging and energy conservation and now owns 142 large-scale, hybrid electric trucks -- the largest such fleet on the planet. "And we are buying, literally, as many as we can get, as fast as we can get them," he says.

View Full Article in:

Knowledge@Wharton

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide