Fox tops networks for generating social chatter in 2011

12/30/2011 | Advertising Age (tiered subscription model)

Fox led the way among TV networks by a wide margin in generating social-TV comments in the second half of 2011, followed by ABC, according to an analysis by Ad Age and Bluefin Labs. The big programming winners for Fox in terms of social chatter all had to do with competition: the Super Bowl, the World Series and "The X Factor."

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