Wieden & Kennedy is named 2011's most-viral agency

12/30/2011 | Advertising Age (tiered subscription model)

Wieden & Kennedy, the creative force behind the "New Old Spice Guy" campaign and Chrysler's "Imported from Detroit" ad, was the top viral-marketing agency of 2011. The firm's social-video hits combined humor and visceral appeal to draw more than 191 million combined views, more than double the total achieved by second-place Deutsch, which was responsible for Volkswagen's "The Force" ad.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA