Yahoo! rich-media ads spike CTR, lower CPC

12/30/2011 | Rimm-Kaufman Group's Blog · MarketingVOX

The use of rich-media ads by Yahoo! is effective, because such ads provide more extensive metrics, writes Mia Brennan. Rich ads also boast lower cost-per-click and higher click-through rates. Limited availability of the ad format and the fact that it only appears on direct matches can make comparisons with standard search ads tricky, she notes.

View Full Article in:

Rimm-Kaufman Group's Blog · MarketingVOX

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX