5 ways to weather a PR crisis in China

Companies including GlaxoSmithKline, Volkswagen, KFC and Apple all came under fire from Chinese regulators in 2013, and their experiences offer valuable lessons for any firm venturing into the country. While in the West apologizing is typically seen as a sign of guilt, in China a swift and heartfelt apology can serve both to placate regulators and to rehabilitate brands with consumers, writes Brian West.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA