5 ways to weather a PR crisis in China

Companies including GlaxoSmithKline, Volkswagen, KFC and Apple all came under fire from Chinese regulators in 2013, and their experiences offer valuable lessons for any firm venturing into the country. While in the West apologizing is typically seen as a sign of guilt, in China a swift and heartfelt apology can serve both to placate regulators and to rehabilitate brands with consumers, writes Brian West.

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