Chelsea Handler delivers snarky 7UP New Year's spots

12/30/2013 | New York Times (tiered subscription model), The

Chelsea Handler is telling fans of the 10-calorie 7UP Ten soda to forgo New Year's resolutions such as dieting and exercise in a series of tongue-in-cheek online ads by Code and Theory. The soda company hopes the ads will stand out from other end-of-year campaigns. "We're telling them they don't have to worry about their resolutions with us, because there's no sacrifice," said Eric Blackwood, Dr Pepper Snapple Group's director of brand marketing.

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New York Times (tiered subscription model), The

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