Chelsea Handler delivers snarky 7UP New Year's spots

12/30/2013 | New York Times (tiered subscription model), The

Chelsea Handler is telling fans of the 10-calorie 7UP Ten soda to forgo New Year's resolutions such as dieting and exercise in a series of tongue-in-cheek online ads by Code and Theory. The soda company hopes the ads will stand out from other end-of-year campaigns. "We're telling them they don't have to worry about their resolutions with us, because there's no sacrifice," said Eric Blackwood, Dr Pepper Snapple Group's director of brand marketing.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX