Dell focuses on beginnings with B2B campaign from Y&R

12/30/2013 | New York Times (tiered subscription model), The

Dell is kicking off a business-facing campaign today that highlights entrepreneurial beginnings. The campaign, from Y&R New York, includes a 60-second TV spot and a print and Web campaign showing the dorm rooms, bedrooms and other simple roots of Dell and its major customers, such as Whole Foods and Skype. "Dell helps companies of all sizes do more for their customers every day," the copy reads.

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