Dell focuses on beginnings with B2B campaign from Y&R

12/30/2013 | New York Times (tiered subscription model), The

Dell is kicking off a business-facing campaign today that highlights entrepreneurial beginnings. The campaign, from Y&R New York, includes a 60-second TV spot and a print and Web campaign showing the dorm rooms, bedrooms and other simple roots of Dell and its major customers, such as Whole Foods and Skype. "Dell helps companies of all sizes do more for their customers every day," the copy reads.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX