MasterCard launches user-generated New Year's Eve campaign

12/30/2013 | MobileCommerceDaily.com

MasterCard is using crowdsourcing to give social media followers a chance to see their photos appear in Times Square on New Year's Eve. Consumers are invited to share photos of "priceless moments" from 2013 on Facebook, Twitter or Instagram using hashtag #PricelessNewYear. The company will select the best images to share on digital billboards.

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