Payments seen coming to one-third of branded apps by 2015

12/31/2012 | Enterprise Innovation (Asia)

Led by brands with retail outlets, about a third of brands worldwide will include payment in their mobile applications by 2015, according to a projection by research firm Gartner. "Branded apps should be good shopping apps in the first place, and payment is only the final step before making the sale. To achieve this, they will use a combination of mobile apps, text messages and Web browsers to engage customers and increase sales," said Gartner research director Sandy Shen.

View Full Article in:

Enterprise Innovation (Asia)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH
Ad Trafficker
Spiceworks
Austin, TX