Marketers adjust to constantly changing social media

12/31/2013 | Mashable

Advertisers are learning that social media companies have great control how much traffic ad campaigns are likely to generate, leaving them will little option but to adjust and adapt. As was true with recent tweaks in Facebook's news feed, "when Google changes its algorithm or if Twitter changes, it does impact how we as marketers have to think about managing our communication," observes Anthony Soohoo, CEO of home furnishing startup Dot & Bo.

View Full Article in:

Mashable

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL