Laurie Demeritt

Laurie Demeritt is CEO of The Hartman Group, which explores the subtle complexities of how consumers live, shop and use products — and how to apply that understanding in ways that lead to purchase.

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Understanding today’s aging consumers: Healthy living & adventures with food
Understanding today’s aging consumers: Healthy living & adventures with food

Baby boomers and the silent generation have become an aging collective of consumers seemingly forgotten in food culture, passed over in favor of the new generations du jour: millennials, Gen X and Gen Z.

premium food
premium food

As consumers continue to create market opportunities for specialty food and beverage products viewed as higher quality, we are often asked "Who is the premium consumer?”

health and wellness food shopping
health and wellness food shopping

Industry executives recognize the transformative power of health and wellness in shaping their business but grapple with how to leverage health and wellness as the foundation for building competitive distinction.

In-store restaurant, grocerant
In-store restaurant, grocerant

Concentrating on upping fresh perimeter experiences, food retailers have been savvy to the fresh trend for some time, and a small number, have even emerged as talented grocerant operators.

snacks
snacks

As an anchor point to innovate around, our increasing propensity to snack throughout the day presents multiple opportunities for food and beverage companies in terms of meeting the needs of new, flexible eating styles.

Looking ahead, for both natural and organic products, consumer culture sees nature, rather than science, as the route to a better world, particularly in food.

The future of snacking
The future of snacking

We are now a nation of snackers! As The Hartman Group’s, The Future of Snacking 2016 report finds, 91% of consumers snack multiple times throughout the day

For today’s consumers, food is now a cultural product to discover, share, make and trade, and this reconnection with food and its origins is encouraging a new level of participation.

Do consumer really dislike big food companies? Is big food’s day of reckoning at hand?

To say that organic products have mainstreamed would be a mild understatement.