Steve McKee

Steve McKee is the president of McKee Wallwork + Co., an advertising agency that specializes in working with stalled, stuck and stale brands that was recognized by Advertising Age as 2015 Southwest Small Agency of the Year. He’s the author of "When Growth Stalls" and "Power Branding."

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Light bulbs
Light bulbs

Unless you can ensure your company, product or service is continually and legitimately "an other," it’ll end up becoming just "another."

On a balance sheet, goodwill is an asset that increases the value of a company. Although it’s intangible, there’s no question that it’s real—and can be substantial.

Whether you run a corner store or an international division, you’re an entrepreneur. We’re all entrepreneurs now.

Fake news is not just a political problem: It's how companies and leaders lie to themselves and others about what's really going on.

It’s not that our filters are never true. It’s that they’re not always true. Sometimes filters become blinders.

Complexity
Complexity

Do you make things simple or complex? A warning: The last thing any organization needs is a manager who adds complexity to complexity

The trajectory of business is not always a continuous angle upward. Sometimes all it takes is a bit of reflection to identify weaknesses that need to be addressed.

When ROI can’t be calculated with reasonable certainty, don’t give into the temptation to fudge the numbers or, worse, kill the initiative. Instead, ask a second question: “What’s the RONI -- the Risk of Not Investing?”

Change
Change

Taking a risk and overcoming obstacles only qualifies someone to take more risks and overcome even bigger obstacles.

Uncertainty is OK
Uncertainty is OK

Leaders must be decisive, but they can’t be omniscient, and a little humility goes a long way.