Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Why Anheuser-Busch InBev is ending in-house media buying

9/15/2014

  • Advertising Age (free access for SmartBrief readers)

Anheuser-Busch InBev is moving its more than $1 billion media budget away from its in-house Busch Media Group in a move that will help the company "stay at the head of industry with innovative and bre… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

HuffPost Live series gives Johnnie Walker a tech target

9/14/2014

  • Adweek

Johnnie Walker is sponsoring a 10-part HuffPost Life technology series, "The Next Step," as part of its "Keep Walking" campaign's targeting of tech enthusiasts. Johnnie Walker is targeting tech's heav… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

CMS predicts increase in drug spending through 2023

9/8/2014

  • Medical Marketing & Media

The CMS' actuary office expects that spending on prescription drugs in the U.S. will increase by 6.4% next year and by an average of 5.4% annually from 2016 to 2019. Spending on prescription drugs is … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Report: Digital ads are becoming increasingly personalized

9/15/2014

  • Drum (Glasgow, Scotland), The

Mobile devices and social data are enabling brands to increasingly personalize their messages to consumers, a trend that's being boosted by the rise of programmatic ad buying, according to an Economis… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Toshiba is named Staples Center's digital signage supplier

9/11/2014

  • Digital Signage Today

Staples Center, home to the Los Angeles Lakers, Clippers and Kings, has signed Toshiba America Business Solutions as the official electronics provider for the arena. Toshiba will revamp the venue's di… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Some of the most popular shows for kids aren't intended for them

9/9/2014

  • Adweek

Children ages 6 to 11 aren't just watching TV programming offered by dedicated networks such as Disney Channel, Nickelodeon and Cartoon Network. They also are big fans of Nick at Nite's "AwesomenessTV… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Was Apple's U2 giveaway smart or too intrusive?

9/15/2014

  • USA Today
  • New York Times (tiered subscription model), The

Apple closed its recent product-announcement event by releasing U2's new "Songs of Innocence" album for free through iTunes. Apple promised a $100 million advertising campaign as part of the album-rel… Read More