Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Omnicom reports increases in revenue, income in Q2

7/22/2014

  • Advertising Age (free access for SmartBrief readers)

Omnicom Group reported that worldwide revenues increased 6.4% and net income grew by 12.3% in Q2, compared with the year-ago period. U.S. revenue grew by 7.8% in the quarter. Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Bolthouse Farms targets millennials' children with fresh snacks

7/22/2014

  • Wall Street Journal (tiered subscription model), The

Campbell's Bolthouse Farms brand is expanding into "packaged fresh" snacks for children as the company looks to target "millennial moms with kids [age] 4 to 11," Bolthouse President Jeffrey Dunn said.… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Hospitals tout national magazine rankings

7/21/2014

  • MedPage Today (free registration)

U.S. News & World Report has published its ranking of the nation's top hospitals, and hospital leaders have released statements on their websites and to the press touting their rankings. Mayo Clinic r… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Pinterest sees higher engagement through mobile

7/22/2014

  • eMarketer

Mobile engagement on Pinterest is higher than that through desktops, according to a ShareThis analysis of the second quarter. It found that U.S.-based mobile users were three times as likely to pin co… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Red Bank, N.J., officials spar over sign enforcement

7/16/2014

  • Hub (N.J.), The

Some businesses in Red Bank, N.J., are displaying signs that aren't in compliance with town ordinances, sparking a debate among council members about balancing the needs of local businesses and the ap… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

ESPN ads show History's "Pickers" hauling off old "SportsCenter" desk

7/14/2014

  • Advertising Age (free access for SmartBrief readers)

ESPN, as part of its push to introduce its new high-tech set for "SportsCenter," has created an ad in which the hosts from History's "American Pickers" take away the old desk in their van. The spot, w… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Tremor campaign supports viewability standards for videos

7/22/2014

  • MediaPost Communications

Tremor Video is running a public service campaign that seeks to build awareness of newly approved video viewability standards. The campaign is also meant to support a creative contest from 3MS, the in… Read More