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4A's SmartBrief
Published in partnership with: American Association of Advertising Agencies
The "skinny" behind food marketing's "it" word
5/21/2013
- Advertising Age (tiered subscription model)
Brands such as SkinnyPop popcorn are joining Skinnygirl Cocktails and Nestle's Skinny Cow in adopting "skinny" to represent healthy-lifestyle consumption. "Skinny is the new 'baby,' as in baby carrots Read More
The latest marketing and advertising news and information
AAF SmartBrief
Published in partnership with: American Advertising Federation
Most agency execs say online video, display are as effective as TV spots
5/22/2013
- eMarketer
Three out of four U.S. ad agency executives regard online video as equally or more effective as television commercials, according to a BrightRoll survey. More than 9 in 10 ranked display advertising t Read More
WLF advises CMS to exclude medical textbooks from Sunshine Act reporting requirements
5/21/2013
Because medical textbooks are "educational materials that directly benefit patients," they should be excluded from Sunshine Act reporting requirements, according to the Washington Legal Foundation, wh Read More
Interactive advertising news and information
IAB SmartBrief
Published in partnership with: Interactive Advertising Bureau
Yahoo unveils new Flickr premium pricing structure
5/21/2013
- TechCrunch
Yahoo will abandon its unpopular Flickr Pro pricing tier in favor of an Ad Free pricing tier set at $49.99 per year, along with a power-user tier with a terabyte of storage space for $499.99 per year. Read More
News about signs and visual communications
ISA SmartBrief
Published in partnership with: International Sign Association
Report: Digital out-of-home books double-digit growth
5/15/2013
- Digital Signage Connection
Global digital out-of-home revenue grew 11% last year, despite a significant slowdown in the second half as more countries experienced economic struggles, according to PQ Media. "While DOOH operator r Read More
Cable industry advertising news
NCC Media SmartBrief
Published in partnership with: NCC Media
Unscripted "Pastors of L.A." series will air this fall on Oxygen
5/14/2013
- Hollywood Reporter (free content), The
Oxygen is the latest cable network to get religion, via an unscripted series about six pastors of Los Angeles-area mega-churches. "Pastors of L.A.," which will debut this fall, is being developed by e Read More
News about marketing to baby boomers and seniors
Immersion Active SmartBrief
Published in partnership with: Immersion Active
Having multiple generations on board is key to startup's success
5/21/2013
- Women 2.0 blog
A multigenerational approach to hiring has been one of the keys to success for women's underwear startup Knix Wear, founder Joanna Griffiths says. "The nearly 30-year age difference between us has def Read More
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