Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

MediaCom creates hot rod documentary for Pennzoil campaign

4/16/2014

  • Adweek

An hourlong "Breaking Barriers" documentary about the history of hot rodding and attempts to break land speed records is the core of Pennzoil's rollout for its new Platinum motor oil line. Produced by… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

NBCU builds in-house shop for digital video content

4/15/2014

  • Advertising Age (free access for SmartBrief readers)

NBCUniversal is creating a digital-video unit that will initially produce four series to be distributed on its digital platforms, video-on-demand and Hulu. NBCU says it has a distinct promotional adva… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Cleveland Clinic to open medical center in Abu Dhabi, UAE

4/14/2014

  • Reuters

The Cleveland Clinic will open a branded, 364-bed medical center in Abu Dhabi under a 15-year agreement in which physicians' salaries and management fees will be paid by the United Arab Emirates. Seve… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Report: Engagement rates high for interactive videos

4/16/2014

  • eMarketer

Users finished watching about 70% of the interactive videos they click on last year, according to a Sizmek report. The high engagement rate is encouraging for the rich-media ad format, even though cli… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Ariz. city's revised code cuts window-signage size

4/9/2014

  • Williams-Grand Canyon News (Ariz.)

Businesses in downtown Williams, Ariz., can cover only 25% of their windows with signage, down from 50%, after the city council amended the sign code. Several business owners opposed the measure, sayi… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

"Sharknado 2" producers ask fans to pay for cost of extra scene

4/13/2014

  • Multichannel News (subscription required)

The producers of "Sharknado 2: The Second One," the sequel to SyFy's social-media smash, are asking fans to contribute $50,000 to pay for an additional scene for the TV movie. The public can make cont… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Carlsberg enables Instagrammers to make happy hour longer

4/16/2014

  • Advertising Age (free access for SmartBrief readers)

Carlsberg Group is bridging online and offline worlds with a campaign encouraging Denmark's bar patrons to extend happy hour by uploading Instagram photos with a #HappyBeerTime hashtag. At bars that a… Read More