Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Nature Valley features blind outdoorsman in uplifting ad

8/25/2014

  • Advertising Age (free access for SmartBrief readers)

Erik Weihenmayer, the only blind man to ever reach the summit of Mount Everest, is starring in a campaign for Nature Valley. In a spot from agency Casanova Pendrill, Weihenmayer explains his love of n… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

U.S. Open pairs shared tournament images with merchandise

8/26/2014

  • Adweek

The U.S. Tennis Association is looking to build retail sales during the U.S. Open with technology that searches social networks for related images that are then paired with merchandise. The service fr… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Truth campaign aims to deglamorize smoking

8/25/2014

  • MediaPost Communications

The Legacy Foundation's new Truth campaign ads, which aired during the MTV Video Music Awards on Sunday, encourage teenagers to help their friends avoid cigarettes and not post pictures of people smok… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Apple enhances iAd mobile offerings

8/27/2014

  • Marketing Land

Apple has enhanced its mobile application ad offerings with pre-roll video ads and full-screen interstitial banner ads. The additions to iAd are aimed at luring brand advertisers. Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Neon sign to illuminate Philly cheesesteak rivalry

8/20/2014

  • American City Business Journals

Philadelphia's Pat's King of Steaks has installed a neon sign that will sit directly across the street from rival Geno's, which installed its neon sign years ago. It's the first neon sign for the 84-y… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Shark Week ads enhanced with augmented reality capabilities

8/19/2014

  • Mobile Marketer

Discovery Channel is using the Blippar mobile advertising application to provide augmented reality enhancement to ads shown during its Shark Week programming. Blippar and Discovery also partnered with… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Why Kraft's innovation strategy is "thinking bigger"

8/26/2014

  • Knowledge@Wharton

Kraft's breakthrough innovation chief Barry Calpino pushes his company to see "bigger opportunities" in product extensions, such as with its MiO liquid water enhancer. MiO began as a "liquid version" … Read More