Advertising

Draftfcb's Pully Chau, a Cannes creative-effectiveness awards juror, says agencies should ditch ad campaigns that still focus squarely on "execution elements" and putting "things into boxes and formul… Read More

The American Medical Association has endorsed a ban on marketing highly caffeinated energy drinks such as Monster and Red Bull to minors. They warn that consumption can lead to heart problems and emer… Read More

Yesterday the U.S. Supreme Court announced a 5-3 decision in FTC v. Actavis which ends the legal presumption that “pay for delay” agreements among branded and generic drug companies are legal. The… Read More

Best Western has improved the Best Western To Go application by enhancing integration with TripIt, TripAdvisor and Bing, writes Rimma Kats. "Our mobile app is just one of four key components to our mo… Read More

A pop-up store in New York created by Web jewelry retailer BaubleBar offers "a glimpse of the retail store of the future," Lauren Indvik writes. At BaubleBar, interactive displays project relevant con… Read More

Cable TV over the next few years will increase ad revenue by 7% annually, continuing to make inroads against broadcasting, according to a ZenithOptimedia report. Cable makes up 12.7% of total ad spend… Read More

As baby boomers age and some move in with their children, the number of people living in multigenerational housing is expected to increase from the current 51.5 million. That growth, combined with a n… Read More