Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Xaxis launches performance marketing shop

6/2/2015

  • Advertising Age (free access for SmartBrief readers)

WPP's Xaxis is combining several recent acquisitions into Light Reaction, a performance marketing agency that will link its revenue to client outcomes such as purchases or downloads. Paul Dolan will h… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Hiscox, Vox Media collaborate on "Courageous Leaders" series

6/2/2015

  • The Wall Street Journal (tiered subscription model)

Business insurance brand Hiscox has teamed with Vox Media on "Courageous Leaders," an interview series that will run on Vox, Curbed, SBNation and The Verge. The series is part of the company's wider c… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

BPH drug website makes misleading claims, OPDP says

5/24/2015

  • Medical Marketing & Media

A website for Actavis' Rapaflo benign prostatic hyperplasia drug implies that the drug helps with nighttime urination, improving sleep and work productivity, but the drug was not shown to improve slee… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Why advertisers should appeal to older consumers

6/1/2015

  • Advertising Age (free access for SmartBrief readers)

Advertisers are losing out by ignoring the spending power of the older consumer, writes Rance Crain. The expanding global older population and the fact that baby boomers are experiencing the life-chan… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

"Late Show with David Letterman" marquee comes down in NYC

5/28/2015

  • Daily News (New York)

The blue-and-yellow "Late Show with David Letterman" sign at the Ed Sullivan Theater in New York City was pulled down today, a week after Letterman signed off as host of the show. Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Charter reaches $55B deal for Time Warner Cable

5/26/2015

  • Bloomberg
  • The Wall Street Journal (tiered subscription model)
  • The New York Times (tiered subscription model)

Charter Communications has announced a $55 billion cash and stock acquisition of Time Warner Cable. Charter also plans to acquire Bright House Networks; the new combined company would have a base of 2… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Emirates Airlines confuses French Open watchers with model plane

6/1/2015

  • SB Nation

Viewers of the French Open voiced their surprise on Twitter after seeing a plane -- and its shadow -- appear to move backward across their screen. However, what they were actually seeing was a model E… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

Get ready for GIFs in your Facebook feed

6/1/2015

  • TechCrunch

Facebook says it will allow animated GIFs in users' news feeds for the first time, but brands will have to wait to start using the feature. "While Pages cannot currently post GIFs, we are exploring wa… Read More