4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

McDonald's plans more ads for its breakfast offerings


  • Wall Street Journal (tiered subscription model), The

McDonald's first-quarter profit dropped 5.2% compared with last year, and it's leaning on a new marketing blitz that touts it freshly cooked breakfast to help turn that decline around. Marketing will … Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Lincoln bases its Chinese showrooms on luxury hotels


  • Advertising Age (free access for SmartBrief readers)

Lincoln is creating eight stores in China and will start selling cars this fall, and its showrooms will look like the lobby of a high-end boutique hotel. The design is a test run for "The Lincoln Way"… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Patients force health care providers to rethink how they do business


  • HealthLeaders Media

Health care consumers increasingly expect price transparency, convenient office hours and innovative uses of technology such as telemedicine, forcing providers to try new things, a PricewaterhouseCoop… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Report: Mobile still trails print in ad spending


  • eMarketer

U.S. advertisers are expected to spend more than 80 cents per adult per hour spent with print media this year, but only 10 cents on digital media and just 7 cents on mobile media, according to eMarket… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Boston is installing new wayfinding signs downtown


  • Boston Herald

The Downtown Boston Business Improvement District is adding signage as part of a $750,000, multiyear project designed to make it easier for visitors to find their way around and locate features includ… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

"Sharknado 2" producers ask fans to pay for cost of extra scene


  • Multichannel News (subscription required)

The producers of "Sharknado 2: The Second One," the sequel to SyFy's social-media smash, are asking fans to contribute $50,000 to pay for an additional scene for the TV movie. The public can make cont… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Netflix: Connecting with consumers is working as an ad strategy


  • (U.K.) (free content)

Netflix CEO Reed Hastings says the company will continue its strategy of highlighting the delight members find in its service, which led to increased revenue in the first quarter. Rather than focusing… Read More