Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

WPP reports 8.7% organic revenue growth in "strong" first half

8/26/2014

  • MediaPost Communications
  • MediaPost Communications
  • MediaPost Communications

WPP reported 8.7% organic revenue growth and an 11.3% increase in overall revenue for the first half of the year. "It was a strong start to the year with market leading like-for-like revenue growth," … Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Marketers respond to consumer interest in product histories

8/26/2014

  • New York Times (tiered subscription model), The

Marketers are responding to consumers interest in authenticity and longevity by crafting campaigns based on the history of long-lasting brands. Proximo Spirits, for example, is putting $1 million behi… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Truth campaign aims to deglamorize smoking

8/25/2014

  • MediaPost Communications

The Legacy Foundation's new Truth campaign ads, which aired during the MTV Video Music Awards on Sunday, encourage teenagers to help their friends avoid cigarettes and not post pictures of people smok… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Apple enhances iAd mobile offerings

8/27/2014

  • Marketing Land

Apple has enhanced its mobile application ad offerings with pre-roll video ads and full-screen interstitial banner ads. The additions to iAd are aimed at luring brand advertisers. Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Neon sign to illuminate Philly cheesesteak rivalry

8/20/2014

  • American City Business Journals

Philadelphia's Pat's King of Steaks has installed a neon sign that will sit directly across the street from rival Geno's, which installed its neon sign years ago. It's the first neon sign for the 84-y… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Gravity ads bring TV spots to the Web

8/26/2014

  • Wall Street Journal (tiered subscription model), The

Gannett is launching a series of banner ads across its news sites that automatically loads full-screen video ads. The units, known as gravity ads, are appealing to advertisers because they can easily … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

ANA: Advertisers need to play a role in fixing ad fraud

8/27/2014

  • CMO.com

The ANA has partnered with White Ops to study online traffic fraud and its effect on the industry as part of plan to get advertisers more involved in the fight against ad fraud. Agencies, publishers a… Read More