Advertising

Brands such as SkinnyPop popcorn are joining Skinnygirl Cocktails and Nestle's Skinny Cow in adopting "skinny" to represent healthy-lifestyle consumption. "Skinny is the new 'baby,' as in baby carrots… Read More

Three out of four U.S. ad agency executives regard online video as equally or more effective as television commercials, according to a BrightRoll survey. More than 9 in 10 ranked display advertising t… Read More

Because medical textbooks are "educational materials that directly benefit patients," they should be excluded from Sunshine Act reporting requirements, according to the Washington Legal Foundation, wh… Read More

Yahoo will abandon its unpopular Flickr Pro pricing tier in favor of an Ad Free pricing tier set at $49.99 per year, along with a power-user tier with a terabyte of storage space for $499.99 per year.… Read More

Global digital out-of-home revenue grew 11% last year, despite a significant slowdown in the second half as more countries experienced economic struggles, according to PQ Media. "While DOOH operator r… Read More

Oxygen is the latest cable network to get religion, via an unscripted series about six pastors of Los Angeles-area mega-churches. "Pastors of L.A.," which will debut this fall, is being developed by e… Read More

A multigenerational approach to hiring has been one of the keys to success for women's underwear startup Knix Wear, founder Joanna Griffiths says. "The nearly 30-year age difference between us has def… Read More