Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Survey: Millennials say TV, digital ads are most influential

4/15/2014

  • eMarketer

About one-third of millennials find digital ads to be more effective than traditional ads, though 28% view them as equally effective, according to an Adroit Digital poll. The millennial respondents sa… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Adidas signs NBA's Damian Lillard to endorsement deal

4/15/2014

  • ESPN.com
  • USA Today

Portland Trail Blazers point guard Damian Lillard has secured a shoe deal with Adidas that puts him among the top endorsers in the NBA, with a contract that could be worth as much as $100 million over… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Cleveland Clinic to open medical center in Abu Dhabi, UAE

4/14/2014

  • Reuters

The Cleveland Clinic will open a branded, 364-bed medical center in Abu Dhabi under a 15-year agreement in which physicians' salaries and management fees will be paid by the United Arab Emirates. Seve… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Chrysler taps 3D AR for mobile model tours

4/15/2014

  • Mobile Marketer

A new 3D augmented-reality application from Chrysler will allow smartphone and tablet users at the New York Auto Show to do a virtual test drive of the latest Chargers and Challengers and customize th… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Ariz. city's revised code cuts window-signage size

4/9/2014

  • Williams-Grand Canyon News (Ariz.)

Businesses in downtown Williams, Ariz., can cover only 25% of their windows with signage, down from 50%, after the city council amended the sign code. Several business owners opposed the measure, sayi… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Reality genre's continuing success spurs megadeals

4/7/2014

  • Hollywood Reporter (free content), The

As cable networks continue to expand their unscripted programming, production companies specializing in the genre are being acquired for huge sums. The deals range from a reported $50 million each for… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Why brands should be the consumer's mentor, not their hero

4/15/2014

  • Adweek

Brands shouldn't try to be the consumer's hero, but instead should adopt a marketing strategy that makes the consumer the hero and the brand the mentor. Becoming a mentor means changing terminology --… Read More