Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

R/GA, Droga5 are honored for tech, creative breakthroughs

1/27/2015

  • Advertising Age (free access for SmartBrief readers)
  • Advertising Age (free access for SmartBrief readers)

R/GA has been named Ad Age's "2015 Agency of the Year" as part of its annual Agency A-List, an honor that reflects the agency's growth and influence on popular culture, especially through its Beats by… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Papa John's hopes digital can fuel a million Super Bowl pizza orders

1/27/2015

  • Adweek

Papa John's plans on taking 1 million pizza orders during the Super Bowl, and the brand has used a lengthy social media campaign centered on an #UpYourDance contest to prepare. It also plans an on-sit… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

New index gauges drugmakers' progress on reducing global disease burden

1/26/2015

  • Wall Street Journal (tiered subscription model), The

The new Global Health Impact Index evaluates drugmakers' efforts to develop treatments for tuberculosis, HIV/AIDS and malaria, as well as the efficacy of those drugs and how many people have access to… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Poll: Linear TV watching no longer majority behavior

1/27/2015

  • Business Insider

Just 46% of people between the ages of 18 and 88 say they watch "linear television" each month, meaning they consume television content during its scheduled broadcast, according to a Forrester poll. A… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Debate continues over Kansas City, Mo., digital sign ordinance

1/21/2015

  • KCUR-FM (Kansas City, Mo.)

An ordinance that would allow digital signs outside churches and schools in Kansas City, Mo., is on hold after two weeks of hearings. Schools and churches say the signs would be easier to change and b… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

FX and HBO are ahead of the programming pack, Landgraf says

1/19/2015

  • Broadcasting & Cable

FX and HBO are the clear leaders in "the race for the best in TV," said John Landgraf, CEO of FX Networks and FX Productions. "I would submit if FX was previously considered part of a group of channel… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How Expedia will handle its newly acquired Travelocity brand

1/27/2015

  • Skift

Expedia pursued its full acquisition of Travelocity largely so that it could have more control over Travelocity's marketing efforts. The "Roaming Gnome" is expected to continue to represent Travelocit… Read More

Reader Poll