Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Victors & Spoils, EVB demonstrate how agencies can work together

3/26/2015

  • Digiday.com

Victor & Spoils and EVB have shared the J.C. Penney social and digital account for close to two years, and have successfully handled the collaboration despite not being a part of the same holding comp… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Why Nissan and Sony's "GT Academy" series works

3/26/2015

  • Digiday.com

Nissan and Sony's "GT Academy" series on Spike TV has been a major success for both brands, with its intersection of cars, video games and reality television. "You have the TV show side, which is trul… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Report: Pharma spent $4.5 billion on DTC ads last year

3/24/2015

  • Medical Marketing & Media

Medical Marketing & Media's annual DTC Report shows that $4.5 billion was spent by marketers on direct-to-consumer advertising in 2014, up almost 21% from the previous year. Television ad spending amo… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Report: Mobile paid search needs better attribution

3/26/2015

  • MediaPost Communications

Attribution is the biggest challenge that mobile paid search faces, according to a Marin report. Paid-search mobile clicks are expected to surpass desktop ones by the end of the year, but attribution … Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Why neon signs have an enduring appeal

3/26/2015

  • Duluth News Tribune (Minn.)

Merchants in some Duluth, Minn., business districts depend on the enduring appeal of neon to advertise their shops. Newer technology has threatened to replace the glowing gas throughout the past centu… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Knights Templar will be focus of History drama series

3/24/2015

  • Multichannel News

History is working on a new scripted series about the development and persecution of the Knights Templar. "Knightfall" will star Jeremy Renner and be a joint production of A+E Studios, Midnight Radio … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Brands fake crises to test social media strategies

3/26/2015

  • Verge, The

Social media management company Polpeo specializes in helping brands simulate online crises as a way to test their resilience and crisis-management strategies. Gaming out a response to a fake crisis i… Read More