Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

BBDO and OMD to handle creative, media for Norwegian Cruise Line

6/1/2015

  • Adweek

Norwegian Cruise Line has selected Omnicom Group's BBDO in Atlanta and OMD Midwest as its creative and media shops following a review. The new shops replace The Martin Agency, which did not defend in … Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Agencies face growing competition for young creatives

6/1/2015

  • The Wall Street Journal (tiered subscription model)

Creative directors, designers, copywriters and other creatives are pursuing opportunities outside of ad agencies, and they have many more options than five years ago, says Amy Hoover, president of Tal… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

BPH drug website makes misleading claims, OPDP says

5/24/2015

  • Medical Marketing & Media

A website for Actavis' Rapaflo benign prostatic hyperplasia drug implies that the drug helps with nighttime urination, improving sleep and work productivity, but the drug was not shown to improve slee… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Post-it turns online ads into virtual notes

6/1/2015

  • The Wall Street Journal (tiered subscription model)

Post-it is transforming its banner ads into virtual notes that consumers can click to leave themselves reminders, which then continue to pop up as they browse the Web. The personalized notes may make … Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

"Late Show with David Letterman" marquee comes down in NYC

5/28/2015

  • Daily News (New York)

The blue-and-yellow "Late Show with David Letterman" sign at the Ed Sullivan Theater in New York City was pulled down today, a week after Letterman signed off as host of the show. Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Charter reaches $55B deal for Time Warner Cable

5/26/2015

  • Bloomberg
  • The Wall Street Journal (tiered subscription model)
  • The New York Times (tiered subscription model)

Charter Communications has announced a $55 billion cash and stock acquisition of Time Warner Cable. Charter also plans to acquire Bright House Networks; the new combined company would have a base of 2… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Emirates Airlines confuses French Open watchers with model plane

6/1/2015

  • SB Nation

Viewers of the French Open voiced their surprise on Twitter after seeing a plane -- and its shadow -- appear to move backward across their screen. However, what they were actually seeing was a model E… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

Get ready for GIFs in your Facebook feed

6/1/2015

  • TechCrunch

Facebook says it will allow animated GIFs in users' news feeds for the first time, but brands will have to wait to start using the feature. "While Pages cannot currently post GIFs, we are exploring wa… Read More