Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Tesco offloads DunnhumbyUSA to partner Kroger

4/28/2015

  • Advertising Age (free access for SmartBrief readers)

Kroger has purchased the remainder of its DunnhumbyUSA marketing partnership with Tesco, resulting in a new company called 84.51°, which will now handle the data and promotion for Kroger and its supp… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Doritos brings its spicy "Roulette" bags to the U.S.

4/28/2015

  • Advertising Age (free access for SmartBrief readers)

Doritos is bringing its "Roulette" bags to the U.S. for a 12-week run. The bags contain a few "melt-your-face" spicy chips hidden among regular nacho cheese chips. A spot promoting "Roulette" from BBD… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Lowering language barriers boosts customer engagement with health plans

4/27/2015

  • Managed Care magazine

The number of U.S. residents who speak a language other than English in their home is at an all-time high, and language barriers in health insurance plans can affect customer loyalty and retention as … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

AOL CEO: Digital video advertising is going mainstream

4/28/2015

  • CNBC

AOL CEO Tim Armstrong says that advertisers are approaching traditional and digital advertising more as parts of a cohesive strategy, bringing together the worlds of the NewFronts and television upfro… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

RMG Networks will use funding round to bolster sales team, tech

4/22/2015

  • American City Business Journals

Dallas-based digital signage provider RMG Networks has raised $25 million in a Series A funding round, which it will use to beef up its software offerings and hire new experts for the sales team, said… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Spike's "Lip Sync Battle" hits all the right notes

4/17/2015

  • Vulture

Spike TV's new series "Lip Sync Battle" is a breakout success, garnering the network's biggest audience for a series launch and leading to almost 100 million online views. The show's popularity reflec… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

ANA seeks to accelerate transition to viewable ads

4/28/2015

  • MediaPost Communications
  • Advertising Age (free access for SmartBrief readers)

ANA has asked its members to center their digital strategies around "measurably viewable" ads, with CEO Bob Liodice saying the shift to viewable must accelerate so that digital ads can become "consist… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

NewFronts success will come down to storytelling, says IAB's Bager

4/27/2015

  • VideoInk

The interactive and immersive experience of digital video make it an ideal format for rich storytelling, and success at that is what will set apart the best presenters at this year's Digital Content N… Read More