Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Agency's puppy threat makes a point about skippable ads

7/30/2014

  • Wall Street Journal (tiered subscription model), The

Nail, a Rhode Island-based agency, set out to create an "unskippable" YouTube pre-roll ad by threatening to electrocute a puppy if the ad is skipped. The agency says more brands need to realize they h… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Twitter posts user, revenue growth in second quarter

7/30/2014

  • Bloomberg
  • Wall Street Journal (tiered subscription model), The

Twitter ended the second quarter with 271 million subscribers, up 24% year-over-year, and its revenue more than doubled to reach $312.2 million, though its net loss grew to $144.6 million. Mobile acco… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

AHA recommends tailored care for Hispanic Americans

7/28/2014

  • Reuters

Hispanic Americans have unique cardiovascular health risks and need tailored care, according to a report from the American Heart Association. The AHA recommends that health care providers modify care … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Fashion brands see opportunity in wearable technology

7/30/2014

  • Mobile Marketer

Tory Burch's partnership with Fitbit is an example of a good fashion and tech collaboration to bring wearables into the fashion industry. Some partnerships may not be as much of a natural fit. "Techno… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Planners nix proposal for 76-foot freeway sign

7/23/2014

  • Elk Grove Citizen (Calif.)

The planning commission in Elk Grove, Calif., voted against a request by Monument Partners to erect a 76-foot-tall sign near Highway 99. The applicant said the sign would promote businesses that are f… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Smaller providers embrace OTT, consider abandoning video

7/28/2014

  • Multichannel News
  • Multichannel News

Cable ONE has joined the list of small cable providers granting customers direct access to Netflix via TiVo HD-DVRs. The Cable ONE partnership with TiVo is part of a trend of smaller and independent o… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How to develop a stronger CMO-CFO relationship

7/30/2014

  • Wharton Magazine online

Developing a closer alliance with chief financial officers begins with learning to speak their language, being specific about the financial impact of marketing initiatives, and knowing how to account … Read More