Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

CP+B launches buzz-generator contest for its account teams

1/30/2015

  • Digiday.com

Crispin Porter + Bogusky has started a competition for its account teams called "Hoopla Countdown." An online meter will track how much buzz is generated each day for its different brand accounts. "Cr… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Super Bowl ads are a refreshing mix of comedy and empowerment

1/30/2015

  • Wall Street Journal (tiered subscription model), The

Brands are taking a more serious approach to Super Bowl advertising this year, although there will still be comedic and entertaining ads. The NFL and Coca-Cola will tackle serious issues, while Dorito… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

New index gauges drugmakers' progress on reducing global disease burden

1/26/2015

  • Wall Street Journal (tiered subscription model), The

The new Global Health Impact Index evaluates drugmakers' efforts to develop treatments for tuberculosis, HIV/AIDS and malaria, as well as the efficacy of those drugs and how many people have access to… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Brands amp up Twitter campaigns for Super Bowl

1/30/2015

  • Adweek

Brands are starting earlier and taking advantage of more options, including video, in their Twitter campaigns tied to this weekend's Super Bowl. Twitter has one advantage over other social networks as… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Napa, Calif., starts enforcing A-frame sign rules

1/28/2015

  • Napa Valley Register (Calif.)

The city of Napa, Calif., has begun notifying local businesses that their A-frame signs and some other free-standing signs violate a 2011 ordinance and must be removed. The signs were allowed temporar… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Imagine bolsters ad-management profile with RGB buy

1/27/2015

  • Multichannel News

Imagine Communications announced that it is acquiring RGB Networks, a technology company focused on packaging and delivering video content. Imagine said it expects the majority of RGB's employees to j… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How CPGs can work with changing retail, consumer landscape

1/30/2015

  • Deloitte University Press

Consumer product companies are dealing with changes that include consolidation in the retail world, more shopping on emerging platforms, and consumers who "are more heterogeneous in their preferences … Read More

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