Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Why creatives should keep their ideas as their "true north"

11/26/2014

  • Advertising Age (free access for SmartBrief readers)

Creatives that are looking to start their own ventures must keep their ideas and their talent as their "true north" during what will prove to be a difficult process, writes Phil Johnson, CEO of PJA Ad… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Sony settles FTC charges over deceptive advertising

11/26/2014

  • Advertising Age (free access for SmartBrief readers)

Sony and its ad agency, Deutsch Los Angeles, have settled charges of deceptive advertising levied by the Federal Trade Commission. The charges relate to the launch of Sony's PlayStation Vita hand-held… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Sharecare buys QualityHealth

11/24/2014

  • Medical Marketing & Media

Health engagement platform Sharecare, which acquired RealAge about two years ago from Hearst, is acquiring marketing platform QualityHealth, potentially tripling its reach. QualityHealth CEO Rob Rebak… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Tumblr makes app install ads shareable

11/25/2014

  • TechCrunch

Tumblr is introducing ads that take its largely mobile user base directly to the installation pages for mobile applications in Google Play or the iTunes App Store. Its app install ads differ slightly … Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Behind ISA's nationwide approach to sign advocacy

11/20/2014

  • CQ.com (subscription required)

ISA represents about 2,000 U.S. sign manufacturers, with a 22-member staff and a three-person response team that's ready at a moment's notice to travel to cities and towns across the country to educat… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Marketers say native ads are a top path to engagement

11/24/2014

  • eMarketer

Marketers aren't very clear on the definition of "native advertising," but understand that it is a vital tool in the battle for consumer attention and are increasing spending on it, according to an eM… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How to keep brand-expansion goals realistic

11/26/2014

  • Branding Strategy Insider

Brand expansion plans can be counterproductive if companies set goals that are lofty but not necessarily feasible, writes Mark Di Somma. Among the things marketers should consider are distribution lim… Read More

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