Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

How Sapient's strategy in India helped it build a powerhouse

2/27/2015

  • Digiday.com

About two-thirds of SapientNitro's employees are based in India, and the company's strategy of putting the country at the center of its global campaign creation process made it a more valuable asset f… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

What all great logos need to have

2/27/2015

  • Entrepreneur online

There are 10 core questions to answer before designing a company logo. Alina Wheeler, author of "Designing Brand Identity," says you should first consider which type of logo works best for your compan… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Many physicians haven't reviewed Open Payments data

2/23/2015

  • Wall Street Journal (tiered subscription model), The

Seventy-two percent of doctors surveyed by MedPanel said they are aware of the Open Payments database listing financial ties between doctors and drug and device makers, but only 46% had visited the we… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Rubicon Project launches 2 programmatic tools

2/27/2015

  • Adweek

Rubicon Project has unveiled two new products intended to maximize marketers' potential using programmatic advertising. Open Platform offers application programming interfaces so buyers and sellers ca… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Calif. city's planners seek balanced sign solution

2/26/2015

  • Acorn (Agoura Hills, Calif.), The

Planners and officials in Calabasas, Calif., are studying the city's sign code in response to local business owners' concerns that strict regulations don't give them enough visibility. Some longtime r… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Review: Comcast delivers a "beautiful" Oscars spot

2/23/2015

  • Adweek

Comcast's ad during the Academy Awards was a beautiful mix of emotion and craft, writes Tim Nudd. Goodby, Silverstein & Partners, New York, created the spot, which re-imagines "The Wizard of Oz" as de… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Experian to increase focus on consumer business under new CMO

2/27/2015

  • Advertising Age (free access for SmartBrief readers)

Experian Chief Marketing Officer Kristen Simmons, who was hired in December, understands the concerns consumers have over credit fraud, security breaches and identity theft, especially in light of re… Read More