Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Xaxis launches performance marketing shop

6/2/2015

  • Advertising Age (free access for SmartBrief readers)

WPP's Xaxis is combining several recent acquisitions into Light Reaction, a performance marketing agency that will link its revenue to client outcomes such as purchases or downloads. Paul Dolan will h… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Hiscox, Vox Media collaborate on "Courageous Leaders" series

6/2/2015

  • The Wall Street Journal (tiered subscription model)

Business insurance brand Hiscox has teamed with Vox Media on "Courageous Leaders," an interview series that will run on Vox, Curbed, SBNation and The Verge. The series is part of the company's wider c… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

The beat goes on in American Heart Association CPR spot

6/1/2015

  • MediaPost Communications

Street Corner Symphony, an a cappella group, sings the Bee Gees song "Stayin' Alive" in the American Heart Association's latest ad promoting hands-only cardiopulmonary resuscitation. The recommended r… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Twitter streamlines offerings for marketers

6/2/2015

  • Marketing Land
  • VentureBeat

Twitter is offering businesses a new search page for marketing pointers, combining its previous Twitter Certified Program and Twitter Marketing Platform Partner Program. The new Twitter Official Partn… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

"Late Show with David Letterman" marquee comes down in NYC

5/28/2015

  • Daily News (New York)

The blue-and-yellow "Late Show with David Letterman" sign at the Ed Sullivan Theater in New York City was pulled down today, a week after Letterman signed off as host of the show. Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Charter reaches $55B deal for Time Warner Cable

5/26/2015

  • Bloomberg
  • The Wall Street Journal (tiered subscription model)
  • The New York Times (tiered subscription model)

Charter Communications has announced a $55 billion cash and stock acquisition of Time Warner Cable. Charter also plans to acquire Bright House Networks; the new combined company would have a base of 2… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How to nail your brand strategy

6/2/2015

  • Branding Strategy Insider

A brand strategy should "call" to customers, employing both logical and emotional elements, Mark Di Somma writes. A powerful brand strategy will provoke a reaction from competitors, get people talking… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

Get ready for GIFs in your Facebook feed

6/1/2015

  • TechCrunch

Facebook says it will allow animated GIFs in users' news feeds for the first time, but brands will have to wait to start using the feature. "While Pages cannot currently post GIFs, we are exploring wa… Read More