Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Producer for "Mad Men" discusses the show's ad campaigns

3/27/2015

  • Esquire.com

The ad campaigns in AMC's "Mad Men" were created to provide a glimpse into the minds of the show's characters and to push along the story, said Josh Weltman, the show's co-producer and a driving force… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Pepsi bumps Diet Coke to No. 3 spot in U.S. soda market

3/27/2015

  • Advertising Age (free access for SmartBrief readers)

Pepsi has moved past Diet Coke and into the No. 2 spot for the top soda brands in the U.S., ending Diet Coke's four-year run as runner-up behind Coca-Cola. Pepsi's return to celebrity-focused marketin… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Report: Pharma spent $4.5 billion on DTC ads last year

3/24/2015

  • Medical Marketing & Media

Medical Marketing & Media's annual DTC Report shows that $4.5 billion was spent by marketers on direct-to-consumer advertising in 2014, up almost 21% from the previous year. Television ad spending amo… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Marketers should harness mobile video's potential

3/26/2015

  • ClickZ

Using mobile video to tell brand stories and supplement sales tactics are two smart ways marketers can use the trending technology, writes Tessa Wegert. Toyota and Budweiser are among brands that have… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Why neon signs have an enduring appeal

3/26/2015

  • Duluth News Tribune (Minn.)

Merchants in some Duluth, Minn., business districts depend on the enduring appeal of neon to advertise their shops. Newer technology has threatened to replace the glowing gas throughout the past centu… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Knights Templar will be focus of History drama series

3/24/2015

  • Multichannel News

History is working on a new scripted series about the development and persecution of the Knights Templar. "Knightfall" will star Jeremy Renner and be a joint production of A+E Studios, Midnight Radio … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

CMOs can work with risk managers to unlock value

3/27/2015

  • Harvard Business Review (tiered subscription model)

Chief marketing officers and risk-management executives use similar approaches to understanding customers, and they can work together to "apply a broader range of sophisticated analytical approaches,"… Read More