Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

4A's CMO: Attracting talent is a core issue for agencies

9/30/2014

  • SmartBrief/SmartBlog on Leadership

Even as agencies seek new approaches in a data- and technology-driven marketplace, "there will never be a substitute for a great idea," says Alison Fahey, chief marketing officer at the 4A's. Fahey, w… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

There's no "substitute for a great idea," says 4A's CMO

9/30/2014

  • SmartBrief/SmartBlog on Leadership

Alison Fahey, chief marketing officer at the 4A's, says she's embracing the "service-oriented approach" of the association world as she develops a plan to boost the 4A's brand and "stay ahead of" indu… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Patients more likely to sign up for portals after conversation, data show

9/29/2014

  • BeckersHospitalReview.com

Patients whom primary care staff approached directly to discuss online patient portals were more likely to sign up than those who received information via mail, a study indicated. The findings appear … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Selfie generation seeks complex digital content

9/30/2014

  • StreamDaily (Canada)

Dawn Ostroff of Conde Nast Entertainment talked about creating rich, layered digital content for younger audiences during a session at the IAB's MIXX conference Monday. Billing millennials as "the sel… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Wis. coffee shop makes waves over Wendy the Windsock

9/25/2014

  • Capital Times (Madison, Wis.), The

Madison, Wis., has ordered Lindsey Lee, owner of Cargo Coffee, to take down the orange windsock that has flown from the roof of the building for more than a decade, threatening a $65-per-day fine. Lee… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

VW takes its Golf for a drive inside a Target

9/22/2014

  • Advertising Age (free access for SmartBrief readers)

Volkswagen is touting its 2015 Golf in a video from Funny or Die that shows two men driving through a Target to find everything needed to spruce up an apartment. The three-minute ad is part of a packa… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Outlet stores are a perfect fit for some customers

9/30/2014

  • HBS Working Knowledge

Outlet stores are no longer just a place to dump old or irregular clothing, but a strategy unto themselves. Why? Because customers tend to be divided into two camps: those primarily interested in the … Read More