Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Agency execs discuss how to fix compensation models

3/4/2015

  • Digiday.com

Agencies just want to make a fair profit for the great work they do, said Alister Adams, vice president of digital at Publicis Modem, one of four agency executives offering their take on how to fix co… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Startup brings sponsored alerts to digital medical records

3/4/2015

  • Wall Street Journal (tiered subscription model), The

Medical-records startup Practice Fusion is enabling doctors to receive alerts, some of them sponsored, recommending treatments for patients based on their medical history. Some experts question whethe… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Health care organizations need to show empathy, expert says

3/2/2015

  • MedCityNews.com

Forty-one percent of respondents in a recent survey said they think the U.S. health care industry has more interest in making money than in helping patients, and the industry must show more empathy to… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Will SoundCloud succeed at monetization?

3/4/2015

  • Digiday.com

Audio-streaming service SoundCloud has paid out more than $1 million in ad revenue to 100 invite-only content creators since the 2014 launch of its monetization tool with four ad-placement options. So… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Calif. city's planners seek balanced sign solution

2/26/2015

  • Acorn (Agoura Hills, Calif.), The

Planners and officials in Calabasas, Calif., are studying the city's sign code in response to local business owners' concerns that strict regulations don't give them enough visibility. Some longtime r… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Comcast is negotiating to acquire ad-targeting specialist

3/2/2015

  • Variety
  • Wall Street Journal (tiered subscription model), The

Comcast has reportedly begun negotiations to buy ad-targeting firm Visible World, which uses set-top data and other materials to connect marketers with certain viewers and homes. A deal to acquire or … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How marketing will change in the next 5 years

3/4/2015

  • FastCoCreate

Representatives from leading brands, marketing startups, media firms and creative agencies in this article predict how marketing will change in the next five years. "Transparency is the new black," sa… Read More