Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Trick or tweet: Honda, Mike and Ike candy team for Halloween

10/31/2014

  • Marketing Land

Honda and the Mike and Ike candy brand are engaging consumers for Halloween with an invitation to tweet a photo of themselves in costume. In return, they get access to a themed Vine video and a coupon… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Flustered World Series spokesman becomes #ChevyGuy on Twitter

10/31/2014

  • Advertising Age (free access for SmartBrief readers)

Rikk Wilde, a Chevrolet zone manager from Kansas, set Twitter aflame after struggling with his presentation of the World Series MVP trophy to San Francisco Giants pitcher Madison Bumgarner. Wilde's ne… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Health care marketers can help to create informed, educated consumers

10/27/2014

  • Medical Marketing & Media

Lack of education is a barrier to health care in the developing world, but health care marketers can use their skills to develop educational materials that help people make life-saving decisions, writ… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Must-watch videos are part of Clearstream's new viewability platform

10/31/2014

  • MediaPost Communications

Video ad targeting company Clearstream has released its Play-In-View platform, which aims to boost viewability rates by pausing mobile video ads when viewers scroll away. In testing, Clearstream found… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Chicago's Michigan Avenue to see smaller, subtler signs

10/29/2014

  • Chicago Sun-Times (free registration)

The Chicago City Council's zoning committee has approved an ordinance that would require illuminated Plexiglas box signs in a special sign district along Michigan Avenue to be replaced over time. New … Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

MSG's TV, sports holdings could become separate unit

10/28/2014

  • Bloomberg Businessweek

Madison Square Garden Co. is looking into dividing its holdings into two publicly traded companies -- one for its cable networks and sports teams and the other for its real estate investments and its … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How CMOs can improve their partnership with sales

10/31/2014

  • Harvard Business Review online/HBR Blog Network

Strong collaboration between sales and marketing is key to business growth, as the two divisions are best positioned to understand trends, identify opportunities and build bonds with consumers. Chief … Read More