Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Nikon spot captures a dog's excitement in photos

5/28/2015

  • Adweek

Nikon, with J. Walter Thompson Singapore, has created a spot that features a dog taking photos whenever he gets excited, assisted by the camera attached to him that has a built-in heartbeat monitor. T… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Sponsors face growing pressure to address FIFA's scandals

5/28/2015

  • Business Insider
  • Advertising Age (free access for SmartBrief readers)

Adidas, McDonald's and Visa were among the FIFA sponsors that issued statements responding to charges levied by the U.S. government against FIFA officials and related marketing agencies. "This is now … Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

BPH drug website makes misleading claims, OPDP says

5/24/2015

  • Medical Marketing & Media

A website for Actavis' Rapaflo benign prostatic hyperplasia drug implies that the drug helps with nighttime urination, improving sleep and work productivity, but the drug was not shown to improve slee… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Spending on data-driven marketing rises this year

5/28/2015

  • MediaPost Communications

More than a third of marketing professionals increased their spending on data-driven marketing in the first quarter of this year, according to a new research poll. Nearly half of those polled reported… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

"Late Show with David Letterman" marquee comes down in NYC

5/28/2015

  • Daily News (New York)

The blue-and-yellow "Late Show with David Letterman" sign at the Ed Sullivan Theater in New York City was pulled down today, a week after Letterman signed off as host of the show. Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Charter reaches $55B deal for Time Warner Cable

5/26/2015

  • Bloomberg
  • The Wall Street Journal (tiered subscription model)
  • The New York Times (tiered subscription model)

Charter Communications has announced a $55 billion cash and stock acquisition of Time Warner Cable. Charter also plans to acquire Bright House Networks; the new combined company would have a base of 2… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Proximity to the customer is paramount, says Cognizant's CMO

5/28/2015

  • Forbes

Cognizant Chief Marketing Officer Malcolm Frank took an unorthodox path to his current role -- he first became CEO of an executive education startup in Boston. He says his early experiences taught him… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

Twitter extends Periscope reach to Android

5/26/2015

  • PCWorld

Twitter's live-streaming application, Periscope, is now accessible to Android users. The Android version offers some upgrades over Periscope's iPhone version by allowing users more control of their ex… Read More