Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Agencies are playing important role in celebrity-advertising link

5/5/2015

  • Advertising Age (free access for SmartBrief readers)

The link between celebrities and advertising is strengthening and evolving, agency executives say. "We're at that time now where there's a comfortable relationship that exists between brands and celeb… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Kohl's, Target among retailers pushing women's activewear

5/5/2015

  • MediaPost Communications

Kohl's and Target are focusing on the value end of women's activewear as they look to tap into a $33.7 billion market, according to NPD Group. Kohl and yoga brand Gaiam are rolling out a new fitness c… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Drugmakers that ignore women's needs could pay the price

5/4/2015

  • Medical Marketing & Media

When drugmakers, insurers and health care providers do not pay attention to women's needs, they shortchange everyone those women care for, according to research from the Center for Talent Innovation s… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

NewFronts' growth is a sign of online-video momentum

5/5/2015

  • Wall Street Journal (tiered subscription model), The

Advertisers had a lot to digest after the first week of NewFronts, with major announcements from companies including Hulu, YouTube, Yahoo and AOL. "The scope and scale of the NewFronts this year is ju… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Ga. city's officials approve sign rule changes

4/28/2015

  • WALB-TV (Albany, Ga.)

The city commission in Albany, Ga., approved changes to the city's sign ordinance that will allow digital messages to change every 20 seconds instead of a minute. The amendment also will allow for 100… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Discovery shows strength in news demo, renews "Deadliest Catch"

4/27/2015

  • Deadline.com

Discovery Channel finished No. 1 among cable networks in the 25-to-54 demographic for the second full week in April based on Live+3 ratings. Discovery's "Deadliest Catch" was the top unscripted cable … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Are you in love with your marketing tech stack?

5/5/2015

  • Chief Marketing Technologist Blog

Three marketing executives explained their marketing technology stacks at a recent event, and their enthusiastic presentations -- along with the audience's response -- shows how much passion goes into… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

Marketers, embrace the Internet's seemingly dull content

5/4/2015

  • Advertising Age (free access for SmartBrief readers)

Ken Wheaton experiments with mundane YouTube videos to see whether he can gain the traction of some digital celebrities, only to note that he lacks the youth, enthusiasm and technical skills needed to… Read More