Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

BBDO, One Club tackle advertising's lack of diversity

5/29/2015

  • Advertising Age (free access for SmartBrief readers)

BBDO and the One Club have teamed on "Creative Residency," a program that gives young multicultural creatives the opportunity to work for a year at BBDO's New York office. Four months into the residen… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Kellogg's leaps to top spot on list of most reputable companies

5/29/2015

  • MediaPost Communications

Kellogg's has taken the top spot in the Reputation Institute's 2015 ranking of America's 50 most reputable consumer products companies, up from 11th place last year and displacing The Hershey Co. "[I]… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

BPH drug website makes misleading claims, OPDP says

5/24/2015

  • Medical Marketing & Media

A website for Actavis' Rapaflo benign prostatic hyperplasia drug implies that the drug helps with nighttime urination, improving sleep and work productivity, but the drug was not shown to improve slee… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Shazam's visual scanner offers marketers an opportunity

5/28/2015

  • PCWorld

Shazam can now be used to scan content with its company's logo on it, including posters, magazines and print ads, that will lead the user to exclusive content from partners. Disney, Sports Illustrated… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

"Late Show with David Letterman" marquee comes down in NYC

5/28/2015

  • Daily News (New York)

The blue-and-yellow "Late Show with David Letterman" sign at the Ed Sullivan Theater in New York City was pulled down today, a week after Letterman signed off as host of the show. Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Charter reaches $55B deal for Time Warner Cable

5/26/2015

  • Bloomberg
  • The Wall Street Journal (tiered subscription model)
  • The New York Times (tiered subscription model)

Charter Communications has announced a $55 billion cash and stock acquisition of Time Warner Cable. Charter also plans to acquire Bright House Networks; the new combined company would have a base of 2… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How Motorola Solutions is focusing on customer experience

5/29/2015

  • Advertising Age (free access for SmartBrief readers)

Motorola Solutions executives from marketing and technology discussed at BMA15 how they are working together to break down silos and transform the way the company works, ensuring that customer experie… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

Twitter streamlines its video-advertising services

5/29/2015

  • Advertising Age (free access for SmartBrief readers)

Twitter is rolling out a new version of its Amplify video-ads program to make it easier for brands to create their own campaigns. The Auto Amplify program will let marketers use an online tool to sele… Read More