Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Cannes Lions can be a springboard for action on diversity

4/17/2015

  • CampaignLive.com (U.S.)

This year's Cannes Lions festival provides the ad industry with a great opportunity to make an impact on diversity and multiculturalism, writes Tiffany Warren, chief diversity officer at Omnicom and f… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Pandora boosts demographic targeting for programmatic buys

4/17/2015

  • Adweek

Pandora has expanded its programmatic offerings to give advertisers the ability to target users based on specific demographics. "When you are buying programmatically on Pandora, whether on Web or on m… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Justify health care prices with outcomes data, expert says

4/13/2015

  • PharmExec.com

The Affordable Care Act has increased a focus on drug and health care prices as employers shift more costs to employees, more Americans gain insurance coverage, and the CMS and private payers move tow… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Why marketers should tread carefully on Tinder

4/17/2015

  • CampaignLive.com (U.S.)

Even as major brands such as Bud Light and Fox try out native ads on dating application Tinder, marketers are advising caution to avoid making consumers feel duped. "In a setting as personal as Tinder… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

ISA's Sign Expo showcases breadth of sign and display business

4/16/2015

  • WhatTheyThink.com

ISA's Sign Expo 2015 was the largest event in the group's history, a reflection of the "booming" sign and display business and the "many disparate elements that make up 'signs,' " writes Richard R… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Cable providers to tout health care tech at industry event

4/14/2015

  • Multichannel News

Comcast Business, Cox Business, Spectrum Business and Time Warner Cable Business Class will be among the cable operators showcasing their health care-related products and services at this week's HIMSS… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Netflix shifts marketing focus to its programming

4/17/2015

  • Wall Street Journal (tiered subscription model), The

Netflix has been shifting the focus of its marketing efforts toward its original programs, such as "House of Cards" and "Bloodline," rather than focusing on the overall company. Netflix is also moving… Read More