Broadband, Broadcast & Cable
Marketing news for the cable industry
CTAM SmartBrief
Published in partnership with: Cable & Telecommunications Association for Marketing
Lego promotes "Yoda Chronicles" with life-size Star Wars jet
5/24/2013
- Gizmodo
- Adweek/AdFreak blog
Lego has created a life-size Star Wars X-Wing fighter jet and transported it to Times Square to promote "The Yoda Chronicles," a new Cartoon Network show. "At 11 feet tall, 43 feet long, 44 feet wide Read More
Broadcast TV and radio industry news
NAB SmartBrief
Published in partnership with: National Association of Broadcasters
CBS' strong stock performance attracts hedge fund interest
5/24/2013
- BuzzFeed
Shares of CBS have been on a roll lately -- and hedge funds are betting they'll go even higher. According to Insider Monkey, hedge funds have added $2 billion to their CBS positions in the most recent Read More
Satellite broadcasting industry news
SBCA SmartBrief
Published in partnership with: Satellite Broadcasting & Communications Association
DISH's Ergen said to pursue LightSquared with $2B bid
5/21/2013
- Wall Street Journal, The
- Bloomberg Businessweek
DISH Network Chairman Charlie Ergen reportedly has offered $2 billion to acquire wireless spectrum from bankrupt LightSquared in a so-called "stalking-horse" bid that would precede a judge's decision Read More
Telecommunications news
USTelecom dailyLead®
Published in partnership with: United States Telecom Association
Ciena, BT take optical core networking to new heights in London trials
5/24/2013
- TeleGeography Research
Networking-gear supplier Ciena has teamed up with British telecom BT to test the limits of its optical core infrastructure in a series of trials over BT's network. In the trials, which began in March, Read More
News about the smart-grid industry
SmartGrid SmartBrief
Published in partnership with: Utilities Telecom Council
Consumers are warming to smart meters, survey finds
5/20/2013
- Electric Light & Power online
If you have a graduate degree or make more than $75,000 a year, you're more likely to favor the use of smart meters and smart grid technology, Navigant Research found in a survey of U.S. consumers. Cl Read More
Cable industry advertising news
NCC Media SmartBrief
Published in partnership with: NCC Media
VOD is paying off for cablers, networks
5/20/2013
- New York Times (tiered subscription model), The
Video-on-demand is starting to pay off, in terms of providing critical audience boosts to TV shows, retaining pay-TV customers and -- if fast-forwarding is shut off -- providing reassurance to markete Read More
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05/24/2013
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