Broadband, Broadcast & Cable

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

How set-top data helps marketers tailor their pitches

7/10/2014

  • Adweek

Most cable providers can share set-top data with marketers, but give their customers the ability to opt out of the practice. The information, which is "anonymized," gives a snapshot of viewing habits,… Read More

NAB SmartBrief

Broadcast TV and radio industry news

NAB SmartBrief

Published in partnership with: National Association of Broadcasters

Netflix believes it's the future of TV, but cable providers may disagree

7/11/2014

  • Washington Post (tiered subscription model), The

Netflix believes it is charting the future of television by delivering it online and to mobile devices. There are challenges, however, notably in the form of the company's reliance on major Internet p… Read More

SBCA SmartBrief

Satellite broadcasting industry news

SBCA SmartBrief

Published in partnership with: Satellite Broadcasting & Communications Association

Can too many choices paralyze customers?

7/7/2014

  • Entrepreneur online

Customers overwhelmed by too many choices may find it difficult to make a purchasing decision, writes Liraz Margalit of ClickTale. Research shows that limiting options increases sales, perhaps because… Read More

USTelecom dailyLead®

Telecommunications news

USTelecom dailyLead®

Published in partnership with: United States Telecom Association

NIH chooses CenturyLink for data center services

7/11/2014

  • GovConWire

The National Institutes of Health has awarded a multiyear contract to CenturyLink for the provision of data center connectivity and management for the National Library of Medicine and the Center for … Read More

SmartGrid SmartBrief

News about the smart-grid industry

SmartGrid SmartBrief

Joint venture gives utilities an edge in age of distributed generation

7/7/2014

  • Greentech Media

Dominion Voltage -- a partnership between Dominion Resources and Lockheed Martin aimed at helping utilities manage the disruptive forces of distributed generation -- is advancing cutting-edge technolo… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Twitter partners with analytics firms for mobile effort

7/7/2014

  • VentureBeat

Twitter is placing emphasis on mobile measurement with its Twitter Marketing Platform Program and accompanying partnerships with mobile analytics firms. The program gives marketers real-time and preci… Read More

SCTE SmartBrief

Cable telecommunication news.

SCTE SmartBrief

Published in partnership with: The Society of Cable Telecommunications Engineers

Tech problems ... tech solutions -- register now for Expo

7/10/2014

An impressive record 48 technical workshops focusing on next-gen customer experiences/video/networks are in store for you at SCTE Cable-Tec Expo┬« 2014. Take your technical problems to Denver, Colo., … Read More