Researchers investigating pricing models in baseball ticketing found that dynamic pricing is important for flexibility and responsiveness, but also that setting one price, smartly, is effective. The research into dynamic pricing is in its infancy, Peter Fader says.
Industrial business models could depend on incremental thinking and action for growth, but today's marketplace requires the risk-taking and patience inherent in exponential thinking. "The incremental mindset focuses on making something better, while the exponential mindset is makes something different," writes Mark Bonchek, founder of Shift Thinking.
Open-ended recurring meetings, 8 a.m. Monday meetings and round-the-table status updates are among those that employees would prefer not to attend, Art Petty writes. Meetings can be powerful or wasteful, he argues, so show respect for people's time and energy when you schedule them.
Marketers are increasingly using gendered branding, perhaps to distinguish products and services that are increasingly aimed at the same populations. This marketing includes different pricing and packaging.
Most of us are weak at making effective and appropriate emotional connections, Chuck Garcia writes. "Build your persuasive arguments around some degree of logic, but also seek to achieve the impossible by weaving emotion into that same appeal," he argues.
Joni Walton, founder of Danlee Medical, talks about going from employee to owner and applying herself at every level to her company. "I would never ask anyone to do anything here that I wouldn't do myself," she says.
Jessica Pierce, a bioethicist, has published "Run, Spot, Run," a book on the complex ethics of pet ownership. Domesticated animals need exercise and rich social interaction just as much as anyone else, Melissa Dahl writes.
Starting Sept. 1, Starbucks CEO Howard Schultz and another executive will focus their efforts on growing Starbucks' small, premium offerings, such as Roasteries coffee shops and Reserve Stores. The move leaves Starbucks coffee shops at the core but emphasizes how there may be less new growth there than in premium offerings.
Sometimes the best of intentions wind up failing leaders, Kevin Kruse writes. Rules written too broadly can restrict employees, target the few at the expense of the many, and proscribe behaviors instead of goals.
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