Small Business
Top stories summarized by our editors
11/17/2017

Federal Reserve head Janet Yellen is set to testify before the Joint Economic Committee on Nov. 29. Yellen will speak about the US economy during the hearing.

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Reuters
11/17/2017

The House has passed a tax bill in a 227-205 vote that would lower the corporate tax rate and reduce the number of individual tax brackets, among other things. Meanwhile, the Senate Finance Committee advanced its tax legislation in a 14-12 vote.

11/17/2017

If you don't want your prospects to be irritated by your emails, you need to customize them using information from your customer-relationship management tools, writes Dan Tyre. Make sure your subject lines are unique for each recipient and that the resources you attach to your messages can help your leads reach their business goals.

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HubSpot
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Dan Tyre
11/17/2017

Make sure your advertising efforts on Facebook include relevant, engaging video content, writes Christopher Jan Benitez. It's also a good idea to automate your promotions using Dynamic Ads, which will allow for a better retargeting process.

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Business 2 Community
11/17/2017

Chicago-based tech firm Snapsheet focuses on training that examines what drives conversations to certain outcomes, according to Jon Amir, vice president of account management. "We focus on listening first, understanding the 'why' and then delivering our value," Amir said.

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Built in Chicago
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Jon Amir, vice president, Snapsheet
11/17/2017

Although University of Michigan researchers expect US economic growth to continue, the rate is still below the 3% assumed under President Donald Trump's first federal budget proposal. "The Trump administration has yet to leave a lasting mark on the fiscal landscape," said economist Daniil Manaenkov.

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MLive (Michigan)
11/17/2017

FollowUp is launching a new customer relationship management service that will remind users periodically to reach out to certain business contacts, making it easier to maintain relationships. "We put a strong emphasis on customer feedback this past year, and what we learned was that a lot of people were setting reminders to stay in touch with people, not to complete tasks or answer emails," said Cody Halff, CEO of FollowUp.

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VentureBeat
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Cody Halff, CEO
11/17/2017

Despite the hoopla about Black Friday, it tends to be a somewhat slower day for small businesses in Great Falls, Mont., as large retailers dominate. But downtown businesses aren't sitting back, instead using social media, special deals and other tactics to boost customer enthusiasm for Small Business Saturday.

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Black Friday, social media
11/17/2017

With the launch of The Grow Delaware Fund, small-business owners in the state will have access to loans between $150,000 and $4 million.

11/17/2017

Failing to express gratitude for an employee's hard work can prove costly, as employees who don't feel appreciated may leave. "If you have smart, creative, hardworking employees in your company, or contractors in your stable, you can bet they have plenty of other offers to work for someone else," writes Minda Zetlin.

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Inc. online
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Minda Zetlin