The meal-replacement company Soylent has introduced a coffee-flavored drink and a caramel-flavored nutrition bar. The company, which is known for its powdered nutrition formula, is pursuing a strategy that involves "finding the balance of familiar and exotic," said CEO Rob Rhinehart.
The American worker's output is at its lowest level since the 1970s, standing at just over 1% per year improvement, according to government data. Fixing the problem may include pushing businesses to invest in better equipment or revising productivity statistics now that we're in a smartphone economy.
After finishing a stint as a consultant, Chris Rall left the typical career path of his peers and entered the cleaning industry with his brother. The first year of business ownership proved challenging, as Rall and his brother spent their time "making mistakes, missing things, and then fixing them and learning."
Blogging on your website is a powerful way to pull in search traffic, but a number of obstacles may be preventing you from getting started, writes Kat Tancock, co-founder of Tavanberg. She reviews five common objections and offers solutions to those problems.
IFA is using its @OurFranchise initiative to educate lawmakers and the public about the industry, and 1851 Franchise is planning to spread the story through its website. "We need to shout that story from the rooftops to help secure our future and ensure that even more people can use franchising to climb the ladder to success for decades to come," said IFA President and CEO Robert Cresanti.
Customers often bring old computers to Zebra Computers, which tries to get the machines running again. Mike Painter, who bought the repair shop in Centralia, Wash., in 2005, offers a discount program for seniors and students.
Being thrifty is generally a good idea, but there are certain parts of your budget where it makes sense to pay a little extra, writes Carol Roth. Make sure you are getting solid legal and accounting advice, and invest in your employees to build a strong team.
It can be tough to grab customers' attention through online advertising, so small-business owners should try a number of alternative techniques, writes Christopher Gillespie. Consider distributing flyers, using a direct mail campaign or offering classes to build a stronger connection with your customers.
Customers may contact your business in a variety of ways, but only a fraction of them are interested in making a purchase. Experts emphasize the need to separate high-value sales leads from other kinds of interaction.
Despite market turbulence at the beginning of 2016, enterprise tech startups managed to raise $7 billion in the first half of the year, close to last year's total for the same period, write Jonathan Lehr and Jessica Lin of Work-Bench. They predict a strong funding environment for the year's remainder.
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