Small Business
Top stories summarized by our editors
1/18/2017

President-elect Donald Trump will be the first president in two decades to publicly indicate a preference for a weaker dollar, writes Patti Domm. Trump's remarks make sense, as "a strong dollar does nothing good for whatever Trump is basically trying to do," said David Woo, head of global rates and foreign exchange research for Bank of America Merrill Lynch.

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CNBC
1/18/2017

Hotel room prices in Washington, D.C., have risen by 927% for the week of Inauguration Day to an average price of $2,071 per night for a standard double room, according to Trivago. Regardless of the winning party, the week of Inauguration Day always leads to an increase in hotel demand, said Kristin Lamoureux, associate dean of the Jonathan M. Tisch Center for Hospitality and Tourism at New York University.

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MarketWatch
1/18/2017

Hyperlocal advertising through community newspapers, blogs and other media channels can deliver outstanding results for small businesses, writes Itai Elizur. "[I]t all comes down to finding and engaging the local customer, in a way that enhances (rather than disrupts) their everyday experience in the community," Elizur writes.

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Small Business Trends
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Itai Elizur
1/18/2017

If your prospecting levels aren't up to par, or your sales team regularly displaces its efforts in low-level busy work, it may indicate that your sales representatives lack mental toughness, writes Gregg Swanson. Other signs that your sales reps are struggling with the mental demands of the job can include a tendency to look for quick sales opportunities instead of fully investigating each customer's needs.

1/18/2017

Before you decide to let go one of your sales representatives, make sure that proper steps have been taken so far, including the possibility of written warnings and probation. If your sales rep has failed to explain himself and doesn't have the skills to ensure future success in the role, make sure the dismissal is done with fairness and respect so that the team's morale isn't hurt, writes Danny Wong.

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AllBusiness.com
1/18/2017

Individual deals with companies to save jobs, such as President-elect Donald Trump's recent efforts to save a few hundred jobs at Carrier, often lack any real impact on the overall US economy, writes Tim Worstall. Even Wal-Mart's plan to add 10,000 jobs makes up only a fraction of the approximately 17 million jobs that are created in the US each year, Worstall writes.

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Forbes
1/18/2017

Companies must emphasize mobile functionality on their websites if they want to perform well in Google searches, writes Seb Atkinson. Other ways to improve search engine optimization include moving to an HTTPS address and checking the quality of your site's backlinks often.

1/18/2017

Plans to develop a human-powered washing machine are taking longer than expected, as inventor Yi Jiang has worked through six versions to achieve a satisfactory product. Customers were expecting to receive their machines last summer, but deliveries are now expected to start this summer.

1/18/2017

Small businesses should draft their own contracts rather than leaving the task up to the freelancers they work with, writes George Khoury. He explains some of the basic terms that should be in those contracts.

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FindLaw
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George Khoury
1/18/2017

With the right approach, challenging your customers can lead to better sales results. This article explains how to use this delicate tactic and avoid sounding hostile with five guidelines.

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HubSpot.com