You can analyze what differentiates your product from the competition simply by asking why you are able to win customers and why your competition sometimes wins them instead, writes Lee Salz. Do the same thing when thinking about appealing to customers by asking what problems are keeping them awake at night and what solutions you have to help them.
A recent decline in rail stocks may indicate that the US economy is headed for a tumble, said Stephens managing director and research analyst Justin Long. "Honestly, if you look at [shipment] volumes over the last couple of years, you would be very worried about where we are headed," Long said.
A New York state law signed by Gov. Andrew Cuomo will fine Airbnb hosts -- and users of other short-term rental sites -- who list their properties in ways that violate state law. Airbnb is suing in response to the new law.
Recovering from a cyberattack can cost the average small business $690,000, the Ponemon Institute reports, and many companies don't survive after they've been hacked. However, a number of basic precautions can go a long way toward protecting your business, starting with offering relevant training and creating cybersecurity protocols.
In addition to other factors to consider when giving a speech, bear in mind how many people will be in your audience. Anett Grant reviews how audience size should affect five aspects of your delivery, including style and voice quality.
Three prominent online lenders are launching a common method of displaying the cost of small-business loans, an effort to show that the increasingly scrutinized industry can self-regulate. A standardized disclosure box will reveal annual percentage rates, dollars that need to be repaid and other measures.
Sales representatives will get better results out of cold-calling if they prepare to deal with objections and avoid using detailed scripts in favor of basic talking points. They should also emphasize value instead of price advantages, writes Danny Wong.
LinkedIn shouldn't be used as a platform to identify IT buyers and send them marketing materials, writes Kristina Jaramillo. Instead, sales representatives should use LinkedIn to engage meaningfully with buyers while showing them that your company is interested in learning more about their needs and business.
US startup formation rates have been declining for years, with 2014 showing the second-lowest rate on record, according to the Census Bureau. While the US economy is still better for entrepreneurs than most others worldwide, "it's not what it used to be," said University of Maryland economist John Haltiwanger.
Make sure that your marketing emails are properly timed to ensure maximum engagement and test them regularly to determine how they can be improved, writes Tukan Das. Of course, no email marketing strategy is complete without a proven process of selecting prospects who are likely to be interested and segmenting them appropriately.
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