In order to better attract and serve customers, your company must break down the silos that separate the marketing and sales departments, writes Luc Burgelman. Use the data you've acquired on previous customers to help understand the journey of new prospects and test different strategies to determine how to best acquire customers.
More sales teams should be prioritizing the enablement of frontline sales managers, who are very important in driving sales performance, writes David Brock. Companies should make sure that sales managers know they are being evaluated based on their teams' performance and are involved in the creation of training programs, tools and resources for sales representatives.
Digital ads should include calls to action that are as specific as possible and clearly visible within the ads themselves, writes Gabriel Shaoolian. The use of bold, lively imagery and concise value propositions will also make your digital ads more effective.
A Reuters poll of global economists projects that the US will experience slower economic growth in 2019 than today. "Consumers are getting to the point now when debt levels are starting to rise, and with central banks increasingly moving in the direction ... of tightening, then that could start to act as a brake on economic activity," said ING chief international economist James Knightley.
Housing starts jumped back up in June, measuring at 1.22 million, according to the US Census Bureau and the Department of Housing and Urban Development. The total represents an 8.3% increase over May but is still about 300,000 less than the historical average.
Sales departments should automate lead prioritization and distribution to allow sales managers and representatives to focus their efforts in other areas and ultimately be more efficient, writes Sujan Patel. In addition, it's helpful to have a customer-relationship management platform that allows sales reps to contact customers directly through the system, allowing for automatic logging of your team's efforts.
Sales teams must quickly find out where buyers are in the pipeline in order to interact with them effectively, writes Danny Estrada. In addition, it's important for teams to be willing to kill deals that don't have a clear next step or in which no communication with significant people has occurred within 30 days, which prevents pipeline bloating.
With more companies and countries focused on traveling to the moon, some observers see a need for ground rules to protect the celestial body from the effects of repeated landings and other activities. The UN has tackled lunar issues in the past, but it's not clear how disputes over moon exploitation would be resolved.
The on-demand shipping startup Shyp is laying off employees and ending service in Los Angeles, New York and Chicago. "The market for venture financing has changed and there is now a higher bar for profitability," noted Shyp CEO Kevin Gibbon.
Many leaders suffer from what Mark Nation describes as "Tin Man syndrome," meaning they run on autopilot without being passionate about their work and their interactions with others. Nation encourages people to approach the office with empathy, trust and gratitude.
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