The US dollar remains influential in the global market, despite the fact that America's global GDP has fallen to 23% from 40% since 1960. Nearly 90% of global trade transactions involve dollars in some way, and about one-third of the $11 trillion held in global reserves is held in dollars.
While the route to get there might have changed, the traditional approach of "find, win, keep" in sales has remained relatively the same. This article examines how global conglomerate General Electric has followed this strategy throughout its history and managed to keep the traditional approach contemporary.
The US economy has shown signs of strength even as the rest of the world has grappled with issues such as the Brexit vote and slower growth in China. Small retailers and other businesses that sell to US consumers have been somewhat insulated from the turmoil, but there are still reasons for concern, including a slowdown in temporary hiring.
The projected growth of robotic surgery is attracting corporate-backed startups and industry pioneers to the development of improved surgical robots. Surgeons and executives says robotics companies are trying to come up with models that are cheaper, faster and more versatile than those already in use.
Companies too often become obsessed with simple analytics and neglect five broader metrics and formulas that should be central to measuring success, writes Matthew Goulart. He explains how to track return on investment, cost per action, return on ad spend, customer lifetime value and customer retention rate.
The past six months have seen a lengthening in the amount of time that customers are taking to pay small businesses. As a result, some businesses are requesting that customers pay by credit card or make larger upfront payments as they strive to maintain positive cash flow.
Search-engine optimization has evolved from the dark arts of keyword stuffing and hidden links to a personalized approach with customer-centric content on individual websites. Social media is an important way to boost links, and mobile optimization is as essential for business-to-business companies as it is for their consumer counterparts.
Facing a lawsuit can be a scary proposition for a young company, writes Leo Welder, who explains how his business survived an early legal challenge. Creating a plan, keeping your emotions in check and resisting the temptation to seek a fast settlement can help, Welder writes.
There are challenges involved with manufacturing in the US, but doing so has allowed Pad & Quill, which sells iPhone cases, to improve its turnaround time and charge higher prices, said co-founder Brian Holmes. Manufacturing in the US may be especially appealing for luxury brands, said Jeffrey Silberman of the Fashion Institute of Technology in New York.
Cash flow can be difficult to manage, but a number of tech tools and tactics can help in this area, writes Jason Mudd, CEO of Axia Public Relations. He reviews tools to help you track invoices and get financing and notes that outsourcing may also be a viable option.
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