Small Business
Top stories summarized by our editors
4/25/2017

Signing a shorter-term lease with renewal options and negotiating a tenant improvement allowance can help you get a better deal on your lease, writes Richard Harroch. Also, consider subletting from other companies, he advises.

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AllBusiness.com
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Richard Harroch
4/25/2017

Sales leaders must make the effort to observe their teams in action so that they can provide them with appropriate feedback that will foster improvement, writes Jim Keenan. Metrics and data can provide valuable information, but there is no substitute for the value of observable moments when it comes to sales coaching, Keenan writes.

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Forbes
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Jim Keenan
4/25/2017

Sales leaders should encourage their teams to be bold -- though not pushy -- to help them reach their sales goals, writes Bob Burg. It's important for sales representatives to train themselves to work through the discomfort of pitching to a potential buyer and make strategically valid sales decisions with a bold attitude, Burg writes.

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Bob Burg
4/25/2017

Selling products online always begins with understanding your brand's specific audience, writes Sheila Eugenio. Keep your online shopping experience simple and convenient while speaking directly to the type of person who buys your products.

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Entrepreneur online
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Sheila Eugenio, online shopping
4/25/2017

Expectations for US economic growth may be off due to the use of labor force growth and potential gross domestic product growth as benchmarks, writes Charles Lieberman. When using the benchmark of the economy's growth potential, the US economy's "growth has been quite good," Lieberman writes.

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Bloomberg
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US, gross domestic product
4/25/2017

Microsoft Dynamics 365 will soon be linked with the LinkedIn Sales Navigator tool, providing users with a pool of 500 million users to draw upon. In addition, Dynamics 365 for Talent will soon allow users to access LinkedIn's Recruiter and Learning solutions when searching for prospective employees.

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TechCrunch
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LinkedIn, Microsoft
4/25/2017

Companies that want to provide a personalized experience for their customers must remember that analytics and other tools can't replace the human element, said Workforce Development Group President Randi Busse. "If you want your customers to be brand advocates, you've got to act like it, and it starts with who you're hiring and who you have representing your business ... and how easy you're making it for your employees to go above and beyond to delight customers," Busse said.

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DestinationCRM.com
4/25/2017

Instagram's algorithm for sorting posts on user feeds presents a new opportunity for marketers. Alfred Lua reviews 10 ways to make the most of your account, beginning with posting at the right time, incorporating videos and asking your followers questions.

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Buffer blog
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Alfred Lua, Instagram
4/25/2017

There are a number of potential pitfalls in calculating working capital, and these issues can strain relationships between business buyers and sellers. Joanne Baginski and Kindal Sullivan explore 10 of the most common mistakes, including a failure to account for a business' seasonality.

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Axial
4/25/2017

After working as a freelance electrician, Bridget Tierney moved to Rhode Island and opened The Greenery, which sells flowers and gifts with a focus on fair trade. "Hearing the story behind a product always makes me want to carry it in support of a particular cause or in support of the people behind it," she said.