An increased emphasis on social media campaigns and proper use of big data will be among the business-to-business sales trends to watch during 2017, writes Andrew Deen. B2B sales teams should also be prepared to implement digital solutions while offering mobile-friendly content to customers.
An economic rivalry between the US and China could create a situation where "everybody loses," said analyst Robert Manning. "And the global economy is even worse when you have the two biggest economies going after one another," Manning said.
Coastline Market founders Robert Kirstiuk and Joseph Lee have developed an app that allows commercial fishers to avoid middlemen and connect directly with restaurants. The company is looking to disrupt the traditional supply chain and establish a presence in cities on the Pacific Coast of Canada and the US.
Companies that want to provide a late boost to holiday sales can do so simply by reaching out to loyal customers to wish them well, building customer loyalty in the process, writes Nicole Blanckenberg. Google AdWords PPC campaigns can also affect sales very quickly.
Improved lead generation and better online meeting tools have allowed inside sales firms to become more productive, writes Mario McKellop. To maintain the pace, companies will have to take advantage of the emerging digital market as a primary sales channel, McKellop writes.
The Institute for Supply Management's nonmanufacturing index rose to 57.2 in November, indicating another strong performance from the service industries sector. The index measured at 54.8 in October, with any reading above 50 signaling expansion.
Artificial intelligence can help companies build better relationships with their customers through customer relationship management platforms, writes Imad Al-Abed. Through chatbots that provide contextual information based on customer needs, companies can offer quick solutions to problems and questions, keeping buyers happy in the process.
Two different leadership styles offer distinct advantages, depending on the situation, and good leaders use both, writes Jon Maner of Northwestern University. The "dominance" style involves asserting your position as the boss, whereas the "prestige" style is all about demonstrating your expertise and acting as a role model.
Big brands might seem to have insurmountable advantages, but small brands can gain an advantage by addressing their customers' needs. "Sure, Nike can afford LeBron James as a spokesman, but smaller brands can simply recruit their own users for marketing," writes Adam Elder.
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