Small Business
Top stories summarized by our editors
11/21/2017

Sales and marketing departments can't "agree to disagree" if they're going to work together effectively, write Michelle Huff and David Satterwhite. Instead, the teams should start by agreeing on the key issue and embrace joint ownership of results to encourage real collaboration.

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Michelle Huff, David Satterwhite
11/21/2017

Secondary sales are giving early startup investors and employees the chance to cash out some of their equity before the companies go public. SoftBank Group, which will spend up to $1.3 billion to buy out investors at WeWork and is pursuing a possible investment in Uber, is among the companies driving the trend.

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Softbank Group, WeWork
11/21/2017

Evelyn Scott, one of the winners of 7-Eleven's Women's Franchise Giveaway, will open a store Dec. 1 in Norfolk, Va. Scott received a waiver of her franchise fee and $10,000 to be used for a charitable donation, which she plans to give to a middle school.

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7-Eleven
11/21/2017

Smart questions are diluted when you keep talking, Dan Rockwell writes. Ignore your discomfort, and give the other person a chance to answer.

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Leadership Freak
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Dan Rockwell
11/21/2017

Include fun holiday checklists for your prospects or thank your customers by offering discounts on future purchases to make your emails more intriguing during this time of the year. If you offer a discount, try to make it a timed offer to encourage a purchase during the holiday season, writes Meg Prater.

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HubSpot
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Meg Prater
11/21/2017

The best way to see what a candidate for a sales position is all about is to request that he sell a random item to you during the interview, writes Vanessa Merit Nornberg. If the applicant is a strong candidate, he will start by asking questions to learn more about you and your needs before launching into a pitch.

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Inc. online
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Vanessa Merit Nornberg
11/21/2017

The Conference Board's leading indicators index increased by 1.2% in October, surpassing expectations and suggesting the US economy will continue to grow into 2018. New manufacturing orders, stock prices and average initial unemployment claims are among the components used for the index.

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CNBC
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Conference Board, stock prices
11/21/2017

Delivra can help small businesses by using A/B testing to optimize email, text messaging and direct-mail campaigns, writes John Rampton. Other helpful marketing automation tools include Marketo, which helps small businesses build relationships with customers through social media, digital ads and other outlets.

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Forbes
11/21/2017

Brainstorming sessions can be either exciting or dull, depending on how they are handled. Experts suggest 11 steps for your next brainstorming session, beginning with defining a goal and ending with defining next steps.

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Glassdoor
11/21/2017

Here is a six-step process for carefully targeting outreach efforts on Facebook and Instagram. If you know the demographics of your ideal customers, "you can use that information to create a saved audience to use in your Facebook and Instagram campaigns to reach people who are likely to buy your products or services," writes Aleh Barysevich.

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Social Media Examiner