Car sharing, electric cars and self-driving cars are the three big trends futurists expect to change the automotive industry. The tricky part, Timothy Lee writes, is that treating each trend in isolation ignores the likelihood that a combination of the three technologies is our likely future. Further, there's no way to know who will emerge with dominant market position, though automakers and startups alike are willing to spend billions trying.
Musical.ly is a thriving music video app, but the company started as Cicada, a platform allowing experts to create short educational videos. After the original idea failed, the team pivoted to save the business. Growth was slow at first until the company tweaked the app. "We got lucky because we had time to build the product, to make it ready, to build every feature around community," says co-founder Alex Zhu.
Video marketing can help drive engagement across a range of social media platforms, writes Lesya Liu. She explains how to get started with video on platforms such as Facebook, Twitter and Instagram and how to join the live-streaming trend.
Sales teams should view relationships with buyers in a more collaborative way instead of merely serving as order takers, writes Sharon Gillenwater. Collaboration can involve sales representatives becoming trusted advisers to buyers or even involve the co-development of custom solutions, she writes.
It's easy to feel like you're drowning in all the work after starting a new business, but there are certain changes you can make to ease the burden, writes Michal Koziol. Narrow your focus by selecting your five most important goals, and focus on the big picture as you develop your plan. Also, make sure you're not neglecting bookkeeping and other important tasks.
New social media sites crop up frequently, creating a confusing marketing landscape. Chelsea Hunersen reviews nine questions to ask yourself before setting up yet another social media account, beginning with determining whether your customers are active on the new platform.
Bringing in a new CEO can be a tough transition for a company's founders. After the decision has been made, it's critical to find the right candidate and offer support, writes Zach Halmstad. He explains how he and a partner went through the transition process at their tech company.
Cloud storage of business documents offers quick access to data from anywhere and a number of other advantages for small businesses. A host of such products are now available, and Matt Mansfield reviews 24 of them across three broad categories.
Landlords often get the upper hand in commercial real estate leases, writes Troy Golden, president of Golden Group Real Estate. However, business owners can tip the scales in their favor by pushing for the inclusion of a lease-termination option, an extension option and the right of first refusal, he writes.
Every sales representative should have access to real-time notifications and detailed opportunity tracking through their department's CRM platform, writes Alessandra Ceresa. CRM platforms should include email and click-to-call integration, as well as workflow features that ensure a more consistent sales process.
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