It can take time and money to get results from advertising, so it shouldn't be the first strategy you use, writes Pia Silva, partner at Worstofall Design. Instead, attract more of your company's ideal clients by educating others, developing dual-purpose content and building a solid foundation for your marketing efforts.
It's important to plan for how you will finance your growth efforts even before your company starts to expand, Anna Johansson writes. She discusses several potential sources of funding, including online lenders, personal installment loans and lines of credit.
So-called learning effects could help companies with popular products achieve extraordinary results from machine learning. Popular products can attract more users, unlocking the potential for faster learning and more rapid product improvements, writes Nick Beim, partner at Venrock.
Alphabet-owned Waymo seeks $2.6 billion from ride-hailing company Uber for a trade secret the car-development company claims was stolen in an ongoing confidentiality case, a lawyer disclosed at a hearing on Wednesday. The proposed amount is for one of many trade secrets, with the total damages the company seeks not yet disclosed.
The fashion startup Rossi & Rei is looking to connect customers with Italian craftspeople in an approach that founder Elisa Rossi refers to as "human-to-human luxury." So far, the brand has made hats, sweaters and bags, and consumers can customize them as they see fit.
Data from publicly traded software companies suggest that businesses tend to spend less on sales and marketing as a percentage of revenue as they grow. "Sales and marketing investment depends on many different factors including establishing product market fit, the business's sales model (inside, field, freemium), and not least, cash balance and fundraising capacity," writes venture capitalist Tomasz Tunguz.
Zenefits is pivoting to focus on making software for insurance brokers and taking a cut of the proceeds from the deals that those brokers make. Zenefits, founded in 2013, had to lower its valuation after revelations that it had been selling insurance without necessary licenses.
The Federal Reserve is likely to raise interest rates in December, according to 76% of respondents to a recent CNBC Fed Survey. The Fed is currently facing challenges caused by low inflation rates, as asset prices are growing quickly while goods and services prices are sluggish, according to Point Loma Nazarene University Chief Economist Lynn Reaser.