Small Business
Top stories summarized by our editors
7/20/2018

Despite the potential of initial coin offerings, there are several downsides to consider, among them poor liquidity and high failure rates, writes Rahul Varshneya, co-founder of Arkenea. Still, several industry luminaries are excited about the potential for cryptocurrency, making the sector worth watching in the future, he adds.

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Entrepreneur online
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Rahul Varshneya, Arkenea
7/20/2018

Post mortems often focus on what went wrong after a project is completed, but these analyses should also consider what went well. "If 80% of the time things are going well, maybe 80% of the retrospective should be spent on celebrating what's going right," says Edmond Lau of Co Leadership.

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Inside Intercom
7/19/2018

Spend your time and energy with people who believe in you and are willing to offer constructive criticism, and avoid people who reveal themselves to be self-absorbed and conniving, writes LaRae Quy. "While we need different types of personalities in our life to bring out the best in us, only share your dreams and goals with people who value them as much as you do," she writes.

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SmartBrief/Leadership
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LaRae Quy
7/19/2018

People often claim their first memories are from age 2, but many of these early remembrances are most likely false, according to a study in Psychological Science. Even still, researchers said, such false memories can have a positive effect on people's development and well-being.

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Popular Science
7/19/2018

Effective leaders should focus on building the best culture, asking questions and then laying out the path to answering them, says Berlin School of Creative Leadership professor Paul Verdin. "It's a very different mindset, and it means we have to be comfortable from the top down, to live in uncertainty and to admit that 'we don't know,' "

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Forbes
7/19/2018

Marketing plays a pivotal role in creating the best customer experience possible, so making a good first impression with prospects at the start of their buying journey is crucial, Christopher Ryan writes. Make sure you don't bombard leads with messaging, maintain a consistent brand voice, make the customer journey as seamless as possible, and resolve mistakes quickly and efficiently to spur brand loyalty, he writes.

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CustomerThink
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Christopher Ryan
7/19/2018

To add value to your offerings and attract more customers, determine your buyers' interest levels in delivery benefits, warranties, guarantees and other features. "You can become service-focused by analyzing what aspects of your back-up service offers would be most beneficial to the client's business," writes Sean McPheat.

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MTD Sales Blog (UK)
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Sean McPheat
7/19/2018

In written correspondence, skip the antiquated "Dear Sir or Madam" in favor of a customized greeting based on your research of the person or company you're reaching out to. "If you're reaching out to a business associate for the first time, your first impression should be that of someone who's proactive and curious about learning who they are," writes Meg Prater.

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HubSpot
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Meg Prater
7/19/2018

You can improve sales to existing customers by offering financing options or using exception reports to bolster cross-selling effectiveness. Another way to upsell is to offer online training or ongoing support for your products as a service, writes Marc Emmer.

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Inc. online
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Marc Emmer
7/19/2018

Manufacturers have grown increasingly concerned about how tariffs will affect their businesses, according to the Federal Reserve's newest Beige Book report. "A number of manufacturing contacts remarked that tariffs have raised their costs," said the report.

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CBS News
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Federal Reserve