Promoting your business successfully requires understanding how your potential customers shop, writes Rocco Baldassarre, CEO of Zebra Advertisement. Also, split-test your landing pages, and determine which channels and communication strategies you will use to reach your customers.
The job market is changing, and entrepreneurs need to understand the trends to stay competitive. Highlighting business culture is important for attracting talent, and some small and midsize companies have started relying on freelancers and contractors.
Blink Health, which focuses on negotiating for lower prescription drug costs, is suing a startup called Hippo, claiming Hippo is stealing its trade secrets and copying its business model. Hippo, which was founded by former Blink Health executives, says the allegations are "a blatant attempt to interfere with fair competition by Hippo."
Breaking projects into smaller chunks can help if clients balk at the prices you quote them for your work, writes Sean Meyer. It's also helpful to give them information about comparable projects and use phrases that make it difficult for them to say "no," he writes.
Ride-hailing app 99 was able to thrive in the Brazilian market despite challenges from better-funded rivals by focusing on the needs of local users and drivers. The company, which was recently acquired by Chinese firm Didi Chuxing, has worked with authorities and offered prepaid cards for drivers.
JetBlue Airways has announced Amazon purchases made through its JetBlue shopping portal will no longer earn JetBlue points. Travelers aboard JetBlue flights can still earn points for shopping at Amazon if they are connected to the airline's free Fly-Fi Wi-Fi.
March Madness is now a well-established and unavoidable annual distraction, but there are benefits to letting your employees join in the fun at work, writes Marcel Schwantes, founder of Leadership From the Core. "Sporting events like March Madness can be opportunities for employees to develop relationships and get to know one another's personal interests and hobbies," he writes.
Arby's finance team is involved with digital ordering initiatives and other programs that affect the way the brand engages with guests. In this interview, Inspire Brands CFO David Pipes discusses digital ordering, as well as mergers and acquisitions, restaurant remodeling and other topics.
Improving leadership begins with mindfulness, selflessness and compassion, according to authors Rasmus Hougaard and Jacqueline Carter, who surveyed tens of thousands of leaders. "Leaders who manage their mind in a way that creates less unconscious bias will be able to see the potential of their people and therefore will foster a stronger sense of commitment with their team," writes Jennifer V. Miller.
Lenders typically consider seven factors when judging the creditworthiness of a business, writes Alan Crystal of SmartBiz Loans. Among other things, lenders review a company's debt load, credit score and history of revenue growth.