Small Business
Top stories summarized by our editors
1/19/2018

McDonald's is looking to address waste issues in several ways and has pledged to make all of the company's guest packaging "from renewable, recycled or certified sources" by 2025, writes Francesca DeBiase, the company's chief supply chain and sustainability officer. "Our ambition is to use less packaging, sourced responsibly and designed to be taken care of after use, working at and beyond McDonald's restaurants to increase recycling and composting and help create cleaner communities," she writes.

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Medium
1/19/2018

Sales representatives can show prospective buyers they care by asking questions during the sales process. Reps should record and review sales calls to find ways to express empathy to buyers.

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Forbes
1/19/2018

It's easier to sell using LinkedIn if you adopt a more consultative approach on the platform, according to Doug Camplejohn, head of products for LinkedIn Sales Solutions. Personalized messages are a much better approach on LinkedIn than generic spam messages, Camplejohn adds.

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Inc. online
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LinkedIn, Doug Camplejohn
1/19/2018

Historical data can always provide a useful base for an effective sales forecasting model, writes Gregg Schwartz. Put a sales pipeline action plan in place and make sure to incorporate qualitative data as part of your ongoing review process.

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HubSpot
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Gregg Schwartz
1/19/2018

Homing starts dropped 8.2% to a seasonally adjusted annual rate of 1.19 million units in December, according to the Commerce Department, likely due to very cold temperatures. Additionally, initial claims for state unemployment benefits fell to a seasonally adjusted 220,000 for the week ending Jan. 13, the lowest level in 45 years.

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Reuters
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Commerce Department
1/19/2018

Artificial intelligence will help marketing teams build brand loyalty as they put customer data to meaningful use in 2018, writes Steve Olenski. "By properly utilizing AI and studying the customer journey with data, we can make customer service more effective and personable," Olenski writes.

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Forbes
1/19/2018

Businesses must choose a customer-relationship manager that has enough data points to provide information from every necessary source, including emails and mobile apps. It's also important that the CRM is easy to use to ensure employees employ it as intended, writes Jeff Charles.

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Small Business Trends
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Jeff Charles
1/19/2018

Charismatic leadership isn't always necessary to keep employees engaged, as some people are motivated by solving compelling problems. Problem-led leaders may have less polished approaches to their positions, but they still need to be good at collaboration, writes Leigh Buchanan.

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Inc. online
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Leigh Buchanan
1/19/2018

Seemingly minor money issues can ruin an otherwise engaging customer experience. Consultant Micah Solomon elaborates on the problem, noting that companies should avoid charging for services that should be included or overcharging just because they can.

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Forbes
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Micah Solomon
1/19/2018

Make your blog more effective by focusing on readability and using tools to come up with potential topics, writes Sandra Clayton. "Dive deep and give people easy-to-follow, actionable steps," she advises.

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Social Media Examiner