In order to sell to customers without overwhelming them, sales representatives should try to determine what constraints guide their purchases. Sales reps must make sure buyers feel well-informed and help them map their buying journey, writes Vanessa Merit Nornberg.
Emily Kasselman has followed in her father's footsteps by becoming the owner and operator of a McDonald's location in Kentucky. In this interview, Kasselman discusses how her work experience has helped her in her new role and how McDonald's is embracing new technology.
In the week that ended Oct. 14, the number of Americans making their first claims for jobless benefits dropped to 222,000, the smallest number since March 1973, the Labor Department said. It was the 137th week in a row that claims held below the 300,000 mark, which is viewed by economists as a sign that the labor market is strong.
EcoEnclose is filling a niche in the market by offering environmentally conscious shipping materials. Most of the products are made with recycled materials and are recyclable, said Saloni Doshi, the company's owner and co-CEO.
A few tweaks could help you get better results from your YouTube videos, writes Richa Pathak. Including a location, customizing the parameters on embedded videos, and optimizing titles and descriptions can help, she writes.
Year-end performance reviews can be stressful for those on both the giving and receiving ends. To relieve some of the tension and get better results, Jay Sullivan offers six pointers, including focusing on the future and citing specific instances when discussing behavioral issues.
Livestreaming can be used to promote your business in several ways, enabling you to provide product training, call attention to special offers and interview industry experts, writes J.T. Ripton.
Sales teams can start earning referrals simply by asking clients for introductions with a goal of getting one per day, writes Marc Wayshak. You can also host a couple of exclusive events each year that will help you network and find new customers.
Federal Reserve officials still aren't sure what has kept inflation from rising at a normal level, although Fed Chair Janet Yellen believes that low inflation won't continue for much longer. "Technology, globalization, low oil prices, a lack of job skills in demand, the decline of labor unions and workers' productivity all contribute to low inflation to varying degrees," writes Patrick Gillespie.
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