Building brand equity in e-commerce requires advertising not just onsite, but also through social media, third-party apps and in brick-and-mortar locations. Being active on the platforms that matter the most to brand audiences will drive the most engagement.
Snap's founders were reportedly dissatisfied with the terms they got from Lightspeed Venture Partners after accepting a $485,000 initial investment. Their frustration with the deal, which granted Lightspeed the right of first refusal in the next funding round, may explain why Snap's founders later created preferred shares that carry outsize voting rights.
Prescheduling cold sales calls helps sales representatives become more disciplined and ultimately more successful writes Pat Morrissey. By setting a time and sticking to it, salespeople are more organized and in a better mindset for making the sale.
Structuring a sales team for success includes creating a team-selling environment where targeted expertise can be leveraged. Avenues include segmenting teams into groups who find and those who cultivate leads, as well as offering subject-matter experts in the industry.
The use of big data in conjunction with artificial intelligence is helping businesses to locate sales patterns and better target customers. Using this data correctly is equally important, says Don Schuerman, chief technology officer for Pegasystems.
Mobile messaging can be a valuable tool in marketing as messaging apps tend to have higher engagement than branded apps. These apps create better customer connections, improved communications and persistent contact.
The example of Clearpath Robotics illustrates the techniques innovators may have to use to help customers understand their technological breakthroughs. Clearpath, which makes robots that can navigate industrial facilities, borrowed design elements from the automotive industry to highlight the unique capabilities of its products.
The Google Shopping platform can be a lucrative option for small businesses with limited resources, writes Andreas Reiffen. He shares seven tips for success, beginning with focusing on your niche and segmenting your campaigns for better results.
The best methods for reaching new customers will depend on the nature of your business and who your customers are. Jennifer Schiff reviews nine outreach techniques that are often effective, including referrals, podcasts and search engine optimization.
- Page 1