Small Business
Top stories summarized by our editors
6/28/2017

Federal Reserve chief Janet Yellen told an audience in London that another financial crisis "in our lifetime" is unlikely and that banks are much stronger than before. Yellen also rejected calls to significantly ease financial regulations.

6/28/2017

It's extremely difficult to sell to millennials without a competent mobile app and social media marketing, writes Elle Toussi. Be willing to pair with social influencers to boost your signal, and make sure your messaging is informative and concise.

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WBZ-TV (Boston)
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social media, Elle Toussi
6/28/2017

The International Monetary Fund has reduced its US growth forecasts to 2.1% in 2017 and 2018 because of concerns over the effects of federal policies. In particular, the Trump administration's budget proposal would put a "disproportionate share of the adjustment burden on low and middle-income households," constricting growth, the IMF said.

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BBC, Bloomberg
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International Monetary Fund, 2.1%, US
6/28/2017

Seven cinephiles are looking to revive the social and discovery experience of brick-and-mortar video stores with their planned opening of the Beyond Video Collective in Baltimore. "Movie-watching has become a much more solitary experience since the advent of laptops and digital streaming," says co-owner Dave Barresi, "but video stores complement that experience by being available for customers to drop in and browse any time of day."

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HuffPost
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Movie-watching
6/28/2017

While most professionals assume that a mentor should be an older person, there are advantages to having a younger mentor, writes Kathy Bloomgarden. For instance, a younger mentor can keep you up to date on new technology trends while providing you with a fresh perspective.

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Entrepreneur online
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Kathy Bloomgarden
6/28/2017

Search engine optimization is crucial, but it can be challenging for small businesses with tight budgets and limited expertise. With that in mind, Marcus Miller explains what SEO is and how SEO tactics can work for smaller enterprises.

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Search Engine Land
6/28/2017

Content marketing offers unparalleled opportunities to engage audiences and win customers. Ayodeji Onibalusi explores five key content strategies, such as using interactive formats and including testimonials.

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Entrepreneur online
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Ayodeji Onibalusi
6/28/2017

Small businesses that need funding may not yet qualify for bank loans. Doug and Polly White look at the alternatives, which fall under the categories of taking on debt in another form or offering equity.

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Polly White, Doug
6/28/2017

Female entrepreneurs tend to receive less funding from venture capitalists than their male counterparts. A study uncovered one of the reasons by focusing on the differing types of questions asked of men and women seeking VC backing.

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Venture capitalists
6/28/2017

Security breaches involving brick-and-mortar premises and digital data can be equally devastating for businesses, especially if they haven't taken reasonable precautions. Sage Singleton reviews 10 basic security steps that your business should take on both fronts.