Small Business
Top editor picks, summarized for you
8/25/2016

Uber reportedly lost more than $750 million in the most recent quarter, including $100 million domestically after a first-quarter profit in the US. Driver subsidies accounted for most of Uber's losses, according to the company, which also said that bookings grew to more than $5 billion in the second quarter.

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Bloomberg, Gizmodo
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Uber
8/25/2016

Being active in your community allows you to raise awareness for your business while helping the people around you, writes Bennat Berger, co-founder of Novel Property Ventures. Small-business owners can get started by sponsoring nonprofits, encouraging volunteerism and donating a portion of each sale.

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Entrepreneur online
8/25/2016

A clear understanding of your company's goals and target audience are needed before your sales team can master cross-selling and upselling, writes Anastasia Pavlova. Segment your customer base and then figure out which products fit well within specific segments.

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B2C Marketing Insider
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Anastasia Pavlova
8/25/2016

David Choi started a food truck to escape the minimum-wage grind and eventually built a multimillion-dollar chain of Korean-Mexican restaurants. In this article, Choi discusses the principles he followed and lessons he learned while building Seoul Taco.

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Entrepreneur magazine
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David Choi
8/25/2016

A number of key mistakes can undermine your fundraising efforts. Axial CEO Peter Lehrman reviews five such mistakes, including promising too much and overestimating the importance of your company's valuation.

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Axial
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Peter Lehrman
8/25/2016

Consultant Angela Ruth discusses four ways to connect with an audience and to get better results from social media marketing: Host an online trade show, create competition between teams of staff and fans, host a podcast and hold a virtual open house.

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Entrepreneur online
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social media
8/25/2016

Businesses too often run into a wall at the crucial juncture of converting paid traffic into sales. Neil Patel selects one such method, automated email responses, and walks through three steps to make them work.

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Entrepreneur online
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Neil Patel
8/25/2016

Attracting dedicated customers before raising capital can help you fine-tune your product and prove the value of your idea to investors, writes Pamela Springer, CEO of ORIS Intel. In addition to equity investment, also consider using debt to grow your business.

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TechCrunch
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ORIS Intel, Pamela Springer
8/25/2016

Regulators are often risk-averse, putting them at odds with entrepreneurs, who often want to move quickly and test ideas, writes John Quelch of Harvard Business School. Both groups need to try to understand one another and should work together to streamline the regulatory process, he writes.

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The Hill
8/25/2016

It's important to share knowledge with employees rather than assuming that they see the world in the same way you do, writes Karthik Sridharan, co-­founder and CEO of Kinnek. He offers several tips, including ensuring awareness of the 10 questions "you believe everyone in your company should be able to answer."

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Medium
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Karthik Sridharan, Kinnek