A study from Cisco Systems predicts online video will represent over 80% of Web traffic by 2019. Two-thirds of brand marketers are shifting TV ad budgets to online video, according to a survey by the Interactive Advertising Bureau. The key to doing online video well is telling a compelling, emotional story, filmmaker Jon Mowat writes.
Many are looking to Marissa Mayer, CEO of Yahoo, to establish a new norm for work-life balance following her announcement that she is expecting twins in December. Her 2012 return to work after two weeks of maternity leave received mixed reviews, and Mayer says she has similar plans for this leave. "That gives a clear message to her employees that only work matters," said Elaine Eisenman, dean of executive education at Babson College.
Many people fail to advance because they think they cannot achieve more, but that is often a mindset and not the reality, writes Naphtali Hoff. Training and encouragement can help people strive beyond their perceived limits. "Leaders who promote growth mindsets at work will find that their team is more learning-oriented and adaptive, two crucial qualities of the 21st-century worker," he writes.
The 127 Sale is the world's largest yard sale -- an annual event that's been held every August for almost three decades along a route stretching 700 miles from Alabama to Michigan. The route serves as a snapshot of America's informal economy. "The inefficiency is the source of all the fun," writes Helen Rosner.
Many leaders probably haven't considered the ratio of praise to criticism they are giving, particularly to high-performing employees. Beth Miller offers questions to ask yourself about how you give feedback and how you help employees take corrective action.
Multiple types of startup funding are available today. When it's time to scale up, it's crucial for founders to choose carefully, writes Maria Pinelli of Ernst & Young. One question to address early is whether the company is looking only for money or is also seeking mentoring, contacts and expert advice.
Employees are often resistant to change, but skillful managers can overcome their reluctance. Managers should focus on the most important changes and listen to what their employees tell them, writes Perry Yeatman, CEO of Perry Yeatman Global Partners. A certain degree of flexibility is required to make the process successful, she notes.
Alternative lenders are serving the multitude of business owners who need fast access to capital and may not be able to get it elsewhere. "We are all filling the gap where banks aren't lending today and ultimately pushing to create better customer experiences," says David Haber, co-founder of lender Bond Street. However, Carl Knoblock, district director for the U.S. Small Business Administration's Virginia office, says it's important to "do your homework" before agreeing to a loan.
Animated graphics and videos can be especially effective at getting customers' attention, and they aren't as difficult to make as you might think, writes Ann Smarty. She reviews 10 tools that can help you produce videos, GIFs and animated how-to guides.
Money matters when recruiting and hiring a sales team. Tips to handling the compensation issue during an interview include focusing on the rep's total target income, bringing in a current rep to discuss the available opportunities, offering a base income that is not insulting to a high-caliber sales rep and negotiating the package in a live conversation instead of e-mail.
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