Small Business
Top stories summarized by our editors
2/22/2017

Conferences can be draining experiences, but there are ways to minimize the stress and maximize the productive networking. Derek Walter offers several tips, stressing the need to plan carefully to identify the most valuable seminars and events.

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Business News Daily
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Derek Walter
2/22/2017

Snapchat has more daily active users than Twitter, according to one estimate, but many companies are still seeking the right recipe for success in using the social media platform for marketing purposes. Consider using the tool to announce product launches, offer special deals or harness the power of influencer marketing, writes Eric Siu of Single Grain.

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Entrepreneur online
2/22/2017

One problem with traditional corporate giving programs is they tend to decline when the economy enters a downturn, says Suzanne DiBianca, Salesforce's chief philanthropy officer and former president of the company's foundation. Salesforce focuses on giving a combination of time, free products and equity.

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FastCoExist
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Salesforce
2/22/2017

Some sales reps mistakenly believe that a friendly customer interaction defines a successful business meeting, Ian Altman writes. The right things to gauge are the meeting's purpose and the customer's expected solutions and outcomes, he writes.

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Forbes
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Ian Altman
2/22/2017

Salespeople often have trouble reducing sales cycles because they measure them ineffectively, Christopher Ryan writes. Using more care in attracting prospects, knowing what drives a customer's purchases, maximizing website content and offering customers training tools are efficient strategies, he writes.

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CustomerThink
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Christopher Ryan
2/22/2017

A facility with social media and willingness to learn are among the attributes that contribute to inexperienced salespeople outperforming those with 10-15 years experience, Jump Crew co-founder David Pachter writes. More experienced salespeople tend to have preconceptions of their abilities.

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Entrepreneur online
2/22/2017

Despite a reduction in productivity and labor expected from an extension of President Donald Trump's immigration and visa restrictions, the travel ban should have little effect on this year's GDP, economists say. "It is doubtful that the ban will stick," said Mikhail Melnik of Kennesaw State University, "but if it does, it will have a rather limited economic impact."

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Bloomberg
2/22/2017

Political unrest and lower bond yields in Europe are among the factors that could have driven the dollar index to its highest peak in over five weeks, analysts said. The dollar rose 0.5% to 101.41 and 0.3% to 91.27, as calculated by the ICE US Dollar Index and the Wall Street Journal Dollar Index, respectively.

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MarketWatch
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US Dollar Index
2/22/2017

Pegasystems has launched the Pega Self-Service Advisor, an app that saves time by using artificial intelligence to sift through customer information and gather only the most important data. "In the new world, Pega believes that insight should go and find you, at the precise moment, in your context, for the purpose and moment that you're in." said Pegasystems' vice president of customer-relationship management product marketing Jeff Nicholson.

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DestinationCRM.com
2/22/2017

The use of customer-relationship management systems to increase website traffic, improve interactions and manage key accounts are among the topics at the Customer Engagement & Commerce (CEC) 2017 conference, March 6-8 in Orlando, Fla., Don Fluckinger writes.

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TechTarget.com
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CEC