Without a strategy and regular posts on social media, sales representatives can't get the benefits they should from the platforms they use, write Paul Wilson and Kathryn Mayer. Avoid using a hard sell on social media, and post visual content rather than just text.
Democratic presidential candidate Bernie Sanders would help increase median income by $22,000 and create almost 26 million jobs with his economic plans, according to Gerald Friedman, a professor of economics at the University of Massachusetts Amherst. Sanders' program would "promote a more just prosperity, broadly based with a narrowing of economy inequality," said Friedman.
Chris Sacca's investments include Twitter, Instagram, Kickstarter and Uber. But before founding Lowercase Capital, he was head of special initiatives at Google, where he learned the importance of dreaming big. "The only way you could get laughed out of the room with [Larry Page and Sergey Brin] was to bring them an idea that was too small," he said.
Foodstirs, co-founded by actress Sarah Michelle Gellar, of "Buffy the Vampire Slayer" fame, sells baking kits through a subscription model. Gellar hopes to open retail stores and take the company public. Also, she says her fame didn't help in the early going. "When you go to investors and say 'Buffy has an idea for a business,' see how seriously you get taken," she says.
Hackers are targeting small and medium-size businesses with their online attacks. "[T]hriving small businesses are innovative and niche, which again is very attractive to the bad guys who may be interested in customer data and intellectual property and know exactly how to pick out the weak targets," says Sarah Green of Training 2000. Common hacker tactics include denial of service attacks, CEO fraud and using ransomware to make data inaccessible.
The movement to increase racial diversity among companies in Silicon Valley is gaining traction thanks in large part to activist entrepreneurs, venture capitalists and other advocates. The issue has come to be known as "the 2% problem."
Predictive analytics are being used more often to market and sell products or develop business capabilities, according to a study performed by researchers from the Accenture Institute for High Performance. Furthermore, machine re-engineering has improved customer service, making customer experiences better and improving long-term relationships with buyers.
With automatic follow-up reminders and the ability to complete profiles with data from several sources, Cloze can make it easier for sales reps to keep in touch with leads, writes Rick Whittington. The app can be connected with CRM platforms using Zapier.
By creating private online groups in LinkedIn and having voice mail transcribed by Google Voice, salespeople can get simple tasks done more quickly and make better use of their time. Meanwhile, a tool such as iBooks can be used to share articles, videos, spreadsheets and other information with clients.
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