In this interview, IFA President and CEO Robert Cresanti, CFE, discusses the franchise industry's performance, the opportunity that millennials represent and the regulatory pressures that franchises have faced in recent years. "Despite these pressures over the last 10 years, we've continued to grow, and it's one of the reasons why I'm so excited about the possibilities that we see when the regulatory pressure from the federal government level ... might begin to abate, at least a little bit," he said.
Lyft will employ hundreds of workers when it opens a facility for autonomous-vehicle development in Palo Alto, Calif. While opening its own plant, Lyft said it will continue to partner with others on autonomous car technology.
After stints at Pepsi and Apple, Bozoma Saint John became chief brand officer at Uber at a time when the company is looking to move beyond recent scandals. Uber board member Arianna Huffington noted that she was immediately struck by Saint John's "incredible capacity for intimacy and for sharing her story and for sharing others' stories."
People cannot force inspiration in others, but they "can create the conditions that foster inspiration," says Kristi Hedges, a leadership coach. She urges leaders to be genuine, listen, show passion and point out how others fit into the bigger picture.
In order to better attract and serve customers, your company must break down the silos that separate the marketing and sales departments, writes Luc Burgelman. Use the data you've acquired on previous customers to help understand the journey of new prospects and test different strategies to determine how to best acquire customers.
More sales teams should be prioritizing the enablement of frontline sales managers, who are very important in driving sales performance, writes David Brock. Companies should make sure that sales managers know they are being evaluated based on their teams' performance and are involved in the creation of training programs, tools and resources for sales representatives.
Digital ads should include calls to action that are as specific as possible and clearly visible within the ads themselves, writes Gabriel Shaoolian. The use of bold, lively imagery and concise value propositions will also make your digital ads more effective.
A Reuters poll of global economists projects that the US will experience slower economic growth in 2019 than today. "Consumers are getting to the point now when debt levels are starting to rise, and with central banks increasingly moving in the direction ... of tightening, then that could start to act as a brake on economic activity," said ING chief international economist James Knightley.
Housing starts jumped back up in June, measuring at 1.22 million, according to the US Census Bureau and the Department of Housing and Urban Development. The total represents an 8.3% increase over May but is still about 300,000 less than the historical average.
Sales departments should automate lead prioritization and distribution to allow sales managers and representatives to focus their efforts in other areas and ultimately be more efficient, writes Sujan Patel. In addition, it's helpful to have a customer-relationship management platform that allows sales reps to contact customers directly through the system, allowing for automatic logging of your team's efforts.
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