Business-to-business sales teams should tap into the value of immersive experiences by first learning what motivates their customers, writes Maura McCarthy. Afterward, experiences such as brand activations, training, product launches and trade show appearances can be used to appeal to buyers who prioritize experiences, she writes.
Even when sales calls and presentations go well, they won't result in a transaction if the buyer has no urgency to act, writes Sean McPheat. To help encourage buyers to make a decision, highlight a problem your product addresses and illustrate how the problem will be compounded if time passes and it's not properly addressed, McPheat writes.
Federal tax reform has helped Americans pay less in taxes and has led to raises and bonuses for many US workers, write Grover Norquist and Alex Hendrie. Meanwhile, firms such as Walmart and Walt Disney Company have announced new benefits and educational programs.
A 10% year-over-year increase in Google searches for "vacation" during the month of April shows US workers are feeling comfortable enough financially to consider taking time away from their jobs, according to DataTrek Research co-founder Nicholas Colas. The trend also indicates workers have enough job security to be comfortable taking vacations, Colas said.
Customer-relationship management platforms only help support growth when they are properly implemented, writes Alessandra Ceresa. To improve your CRM implementation, ensure your CRM integrates well with other platforms you use, train users properly and regularly check the quality of data being input into the system.
The United Nations High Commissioner for Refugees has adopted a resolution to investigate whether Israeli forces committed war crimes when they used live ammunition against Palestinian protesters on Israel's Independence Day. The UN Security Council is considering a resolution calling for an international mission deployed in the region to protect Palestinian civilians.
Citizens of China and Taiwan living in Spain could face ill treatment, torture and death if extradited, and the Spanish government should halt deportations, say experts from the Office of the United Nations High Commissioner for Human Rights. Some of those detained in Spain may also be victims of human trafficking, the experts say.
Three human rights defenders working with marginalized populations in Guatemala have been killed in the past two weeks, and authorities in the country must act to hold accountable those responsible and prevent more deaths, warns the Office of the United Nations High Commissioner for Human Rights. "We are concerned about what appears to be a deteriorating climate for the defense of human rights in Guatemala," says OHCHR spokesperson Ravina Shamdasani.
Modern gender equality movements should encourage conversation and include men searching for a new form of masculinity, says United Nations Women program director Maria Noel Vaeza. "It is not just the matter of gender violence, it's access to justice, economic empowerment and alliances," she says.
The United Nations Food and Agriculture Organization celebrated the first World Bee Day on Sunday as part of its efforts to highlight the importance of pollination for sustainable agriculture. The FAO is calling on world leaders to implement policies to protect pollinators, including limits on pesticide use.