Business

Lead Editor: Sean McMahon

About This Industry

If you're an executive, entrepreneur or business owner, SmartBrief has you covered with best-practice newsletters to make you smarter. Areas include: leadership and management, HR/workforce, small business, CFOs and technology.

"Ethical" brands can be a turn-off for consumers

3/27/2015

  • Guardian (London), The

Marketers should be wary of claiming that their brands are "ethical," writes Oliver Balch. Preachy marketing messages tend to rub consumers the wrong way, Balch argues. "Just because consumers want th… Read More

Are you ready to boost your marketing budget?

3/27/2015

  • Wall Street Journal (tiered subscription model), The

It can be tough to determine when to open up your wallet and start spending on marketing, writes Chris Myers, co-founder and CEO of BodeTree. Simplify the process by considering your customer acquisit… Read More

New Cobra lithium-ion cordless lawn mowers hit market

3/26/2015

  • Horticulture Week (U.K.)

The new Cobra MX4140v 16-inch push lawn mower and 18-inch self-propelled mower feature a lightweight Samsung 40V lithium-ion battery. The batteries have no "memory effect," which means battery capacit… Read More