Focusing on product development and taking advice from seasoned food industry professionals helped Yasso frozen yogurt bar founders Drew Harrington and Amanda Klane compete with legacy brands such as Dove and Friendly's. "Our success is due in large part to the knowledgeable advisors and employees that support our company and our growth," Klane said.
General Mills has filed a patent for a process to develop gluten-free oats for use in cereals and granola products. While oats do not contain gluten, they are often contaminated with gluten from other foods, and the method reduces gluten to federally required levels below 20 parts-per-million.
Sales of seltzer water have grown 42% in the past five years, according to Beverage Marketing Corp., and more brands continue to join the category as consumer demand rises. Consumers can slake their thirst for seltzer with everything from widely available brands such as Canada Dry and Schweppes made by Dr Pepper Snapple Group to local New York brand Gomberg Seltzer Works, which packages its water in glass siphon bottles.
PepsiCo is among a slate of brands putting consumer culture and communication at the center of their marketing campaigns in order to start a conversation with fans, according to the report "Building Brands That Attract and Engage Fans" from the Chief Marketing Officer Council and Fresh Squeezed Ideas. "Whether it's on social media or within the consumer relationship, the challenge for us is to aggregate all of that customer data into one place so that we can get a better picture of what consumers expect," said Chief Customer Officer Ram Krishnan.
KM Packaging has introduced a new resealable film product for snack and other food products that seeks to reduce food waste. The company's K Reseal film can be resealed repeatedly, extending shelf life and providing a way to reduce the $13 billion worth of food wasted annually in the UK.
Madécasse chocolate and vanilla packaging will feature a ring-tailed lemur starting this fall. "We are okay if people don’t remember the name or feel uncomfortable trying to pronounce Madécasse when trying to tell someone about the chocolate as long as they have something very clear that they can reference that will help their friends find it in a store," said Madécasse Director of Marketing Sarah Shah.
Kraft Foods is launching its core Planters Peanuts brand in China, laying the groundwork to sell more products and increase market share in the country. Kraft has invested $10 million on the Planters debut as its seeks to grab a big chunk of China's nuts market, which is expected to grow to $15 billion in sales by 2020.
Canadian regulators have approved the use of a powder which allows candy makers to easily add sour flavors to their products. Corbion's Purac powder MA product, which is derived from sodium hydrogen malates, is already available in the US and Europe.
The domestic snack food industry is expected to grow by $35 billion in the next five years, driven by America's huge appetite for snacks, according to Sally Lyons Wyatt, executive vice president of Information Resources Inc. About half of Americans eat three or more snacks a day, with younger children driving demand and consumers seeking more variety and "real" food options.
Milk product sales and overall sales saw increases at Mexico-based Grupo Lala in the second quarter. The company's recent $246 million acquisition of Laguna Dairy and an expansion into Costa Rica helped drive growth, CEO Scot Rank said.
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