Since rebooting its Now and Later and Red Hots brands to appeal to millennial and Gen Z consumers in February, Ferrara Candy has reported 13% and 7% sales growth, respectively, and aims to double sales to $2 billion by 2020, said Ferrara Chief Commercial Officer Jamie Mattikow. The company created new flavors and blends as well as more modern packaging, Mattikow said.
Family members, former coaches, teammates and others read thank you letters received from Peyton Manning over the years in a new ad created by Gatorade to pay tribute to the former Broncos quarterback, who recently retired after 18 years.
Bottled water companies expanded distribution in April as Givn Water, AQUA Carpatica, Alkaline Water and JUST Water all signed additional distribution deals. Deals were also made in the coconut and cactus water, ready-to-drink tea, juice and carbonated soft drink categories.
Besides its morning boost and intense flavor and aroma, coffee also provides little-known health benefits, including reducing the risk of skin and oral cancers and the recurrence of colon cancer, increasing exercise capacity and managing pain. Others are enhanced memory and, in moderation, improving cardiovascular health.
Baskin-Robbins' culinary team is made up of "serious foodies" with a diverse backgrounds and experiences, which helps inspire the company's new ice cream flavors and other creations, Director of Research and Development Jeanne Bolger said. "Inspiration for new ice cream flavors comes from a range of different sources, from food and flavor trends to guest and franchisee feedback," she said.
Consumers who were exposed to search ads from Chobani while searching for yogurt or healthy eating spent 9% more than those who were not exposed, according to a recent study. "We're trying to create more awareness. If we can motivate somebody to go purchase the product, that's the real win," said Jessica Lauria, Chobani's senior director of brand communications.
Barry Callebaut is renewing its efforts in China as it believes the Chinese chocolate market may be the most promising in the world over the next 20 years. "We believe we should go in, maybe at a lower price point, but slightly upgrade the taste,” Barry Callebaut Chief Financial Officer Victor Balli said. “You conquer the market and gain size, but you have to be willing to live with zero to very small, maybe even negative, margins. But you’d be in the market, and once this market grows, you’d grow with it."
Hershey's Candy Experience "store within a store" displays in three Minnesota Supervalu-Cub Food Stores and a Louisiana Winn-Dixie store have provided positive results, according to Rick Price, Hershey senior manager of merchandising center of excellence, saying it "creates a shopping experience that takes consumers out of their usual shopping routine." The in-store experience avoids the clutter of typical candy aisles while providing colorful graphics and inviting circular displays, and each store within a store is customized for each retailer, notes Price.
The Chaat Co. has unveiled new savory yogurts with crunchy puffed lentil mix-ins in an attempt to help consumers enjoy yogurt at all times of the day, rather than just at breakfast. "These snacks are very, very dynamic and vibrant in terms of taste, texture and temperature," said co-founder Anusha Dua of the new flavors, which include tamarind date, cucumber mint and mango chili.
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