General Mills' venture arm, 301 Inc., led a $12 million funding round for GoodBelly Probiotics parent company NextFoods. Previously, General Mills partnered with the firm on a GoodBelly-branded probiotic snack bar that was released earlier this year.
Mountain Dew is building on its partnership with the NBA All-Star Rising Stars game, signing a sponsorship deal with NBA Draft prospect Marvin Bagley III for its Kickstart brand. The beverage firm is holding an experiential event in New York City today called "Kickin' It Courtside @ St. Nick's," which showcases the brand's commitment to basketball.
Rich Products has named longtime company vet Richard Ferranti its new president, succeeding William Gisel, who will remain the company's CEO. "As we look ahead to 2019 and beyond, we have enormous opportunities to grow our business by delivering even greater value to our customers across the globe," Ferranti said.
With consumers wanting greater access to protein-rich beverages and foods, manufacturers ought to be precise in developing formulations that are also compatible with a wide array of other nutritional trends, writes Jeff Gelski. Protein sources such as raw milk-derived Nutri Whey Native, paleo-friendly ChikPro and highly soluble CreaBev represent a sampling of ingredients that allow specificity in meeting the needs of functional beverage and snack consumers.
A new app from Dollar General allows mobile users to scan their items and pay while avoiding checkout lines. The DG Go app, for now available for use in just 10 stores, emails users an immediate receipt and applies any saved coupons automatically.
Coca-Cola's Sprite brand is the third-ranked soft drink in the world and maintains its momentum by always working to expand its consumer reach points, according to an analysis by Kantar Worldpanel. "In the US, where it gained the most CRPs globally, Sprite increased penetration amongst younger consumers -- recruiting basketball star LeBron James to drive awareness," Kantar said.
Luca Zaramella will take over as chief financial officer at Mondelez International after Brian Gladden steps down from the role in August. Zaramella has been with Mondelez for two decades and "has been developed to take on this role for many years," said CEO Dirk Van de Put.
As more firms begin to produce lab-made meat products, some stakeholders from the beef, pork, poultry and lamb industries are mobilizing to claim the word "meat" for products made directly from animals using traditional methods. "Our marching orders were to protect beef nomenclature," said Danielle Beck, director of government affairs for the National Cattlemen's Beef Association.
The latest spots from Snickers apologize for the brand's previous print ad, which told consumers to "Try New Espresso Snickers, Jerk!" The new wave of video, print, digital and social ads explains that the previous messaging was released when the brand's representatives were hungry.
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