Nestle Waters North America is 16 brands that require separate, customized marketing campaigns to best serve their customer bases, but digital ad spending as a whole will focus heavily on video this year for the portfolio, said Chief Marketing Officer Antonio Sciuto. "Video will play a major role and will be developed in a channel-agnostic way," he said.
Blue Bell Creameries CEO Paul Kruse is retiring, and the company has named Ricky Dickson the company's new president. Dickson, a 36-year Blue Bell veteran, most recently served as the brand's vice president of sales and marketing.
Major corporations have a responsibility to invest in the environment, says Unilever CEO Paul Polman, who dismantled the company's corporate social responsibility department upon taking the helm, arguing that sustainability should instead be incorporated into everything the company does. "The real purpose of business has always been to come up with solutions that are relevant to society, to make society better," he says.
Pop-Tarts will take over the menu at Kellogg's New York City cafe, with innovative items including Personal Pop-Tarts Pizzas and Pop-Tarts Burritos that will sell for between $8 and $12. The toaster pastry brand has grown from four to 30 flavors since its 1964 launch, and the breakfast food is increasingly becoming a popular anytime snack, Marketing Director Angela Gusse said.
Mondelez has tapped its internal startup team to develop a new clean-label line of crackers and snack bars known as Vea, which will roll out in July. Mondelez has also announced that it will produce Triscuits with just three ingredients and will remove all GMOs from the product's recipe.
Campbell Soup aims to grow its Pepperidge Farm brand by capitalizing on its Goldfish products, focusing on the US launch of Tim Tam Biscuits and debuting a new cookie line called Farmhouse. "These cookies leverage Pepperidge Farm's baking heritage and deliver against our real food philosophy with great taste and simple ingredients," said CEO Denise Morrison.
Tyson Foods will soon debut new products that strengthen the company's "No Antibiotics Ever" campaign, underscoring Tyson's pledge to eliminate the use of human antibiotics in its chicken products by the end of this year. "We believe our responsibility is to grow and grow responsibly," said CEO Tom Hayes.
Stumptown Coffee Roasters has introduced a new line of carbonated cold brew coffee beverages in flavors such as Ginger Citrus and Honey Lemon. The sparkling drinks, which come in 12-ounce cans, will hit shelves next month.
Nestle plans to capitalize on its water and coffee segments to help drive sales growth over the next three years. Brands such as Poland Spring, Deer Park and Coffee-mate contributed to the company's growth in 2016.
Cricket protein hydrolysates have the potential to replace the functionality of whey and casein as the protein source in sports drinks, Purdue University researchers say. "The improved solubility of the hydrolysates makes them suitable for foods over a wide range of pH...such as nutritional beverages and sports drinks," they said.
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