Coca-Cola is shaking up its leadership team in advance of James Quincey's ascension to CEO in May, including the appointment of Mexico unit leader Francisco Crespo as the company's first-ever chief growth officer and the promotion of R&D Vice President Robert Long to chief innovation officer. Marcos de Quinto, who held the company's global CMO role for two years, is leaving the company, marking the first time since 1993 that Coca-Cola will operate without a global CMO in place.
Starkist has seen sales rise by about 10% annually since debuting portable-friendly pouches for its seafood products, said CEO Andrew Choe. The company aims to capture more of the on-the-go market with the introduction of five new flavors of pouch-packaged tuna, including Sriracha and Tapatio.
Mars Chocolate North America will stock its white chocolate M&M's on shelves all year as of May 1. The shift elevates the product from its previous status as a limited-time spring treat.
Bread brands such as Nature's Own, Dave's Killer Bread, Bimbo Bakeries USA and Pepperidge Farm are innovating product offerings and maximizing nutritional content to boost market share. Pepperidge Farm will debut a Swirl Oatmeal variety this month, while Nature's Own recently launched its Life label, featuring breads with specific nutritional profiles such as high protein or no sugar.
To boost growth, confectioners should take a cue from the coffee industry, where an everyday beverage became a high-end staple, said Euromonitor's Lianne van de Bos. By using high-quality ingredients and improving taste, chocolate products can stand out better, she said.
Dunkin' Donuts plans to rev up its portfolio with the launch of Dunkin' Energy Punch Powered by Monster Energy. The iced drink, which will roll out regionally next week followed by a wider launch later this year, blends a can of Monster Energy with Dunkin's fruit Coolatta flavors.
After winning a coveted advertising slot during the 2016 Super Bowl, Death Wish Coffee saw sales soar from $3 million to $20 million. "In 30 seconds, we tripled in size," said Operations Manager John Swedish.
Global sales in the confectionery category are projected to rise 3.2% annually over the next five years, data from Allied Market Research indicates. Estimates suggest that the fastest market expansion will be seen in India, where the compound annual growth rate could reach 5.1%, the report said.
JetBlue will offer Milk Bar products to passengers of its Mint cabin starting next month. "Whether it's one of our signature Milk Bar cookies, Hard Body cold-pressed juice or everything Bagel Round after a red-eye, Milk Bar has you covered -- on the ground or all the way up at 30,000 feet," said Milk Bar founder Christina Tosi.
Parlor Ice Cream's new summer flavors will include chocolate potato chip ice cream, featuring Cape Cod Potato Chips among its ingredients. The company also plans to roll out a variety called Vacationland that blends maple pie and blueberry flavors.
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