Mondelez's Vea snack line is now hitting store shelves in three different formats: Seed Crackers, World Crisps and Mini Crunch Bars. The new line includes ingredients like sweet potato, quinoa and butternut squash, and will be supported with an advertising campaign that uses the tagline "Find Your Way to Real."
DanoneWave, Hain Celestial and Noosa are among the yogurt brands bringing a plethora of new offerings to store shelves to appeal to consumers seeking better-for-you snacks. Additional new product debuts include Welch's Fruit Rolls and Smithfield Yuengling Traditional Lager Bratwursts, marking a collaboration between Smithfield Foods and beer brand Yuengling & Son.
General Mills has released new data about regional differences in consumer snacking choices, noting that Southern snackers prefer chips, popcorn, pretzels and crackers. While consumers located in Midwest and West Coast states reach for fruits and vegetables when snacking, granola and nutrition bars reign in the Northeastern states.
Jerky brand Krave is premiering a national television campaign to appeal to health-conscious snackers. "The campaign, featuring our first-ever television ads, is designed to capture the 'Krave Better' spirit to reach consumers with a message about the brand's culinary roots and premium ingredients that provide a high-quality source of protein," said Krave's Michelle Villarroel.
LIFEWTR is on track to bring in $200 million in annualized retail sales, said PepsiCo's Todd Kaplan, driven in part by the brand's artistic packaging. "Consumers are excited about our brand purpose, which is to advance and showcase the sources of creativity and inspiration," Kaplan said.
Less than half of CPG brands report significant ROI from their omnichannel endeavors, KPMG data indicates, but many companies still lack the capabilities to deepen the omnichannel experience for consumers. Brands should identify their target consumers and then use various methods to drive loyalty with those shoppers, such as strengthening connections via social media, says Bobby Marhamat of omnichannel platform firm Revel Systems.
Lay's is debuting a Bacon-Wrapped Jalapeno Popper potato chip flavor, a variety initially suggested for the company's Do Us a Flavor contest that didn't find a spot in the winners' circle. However, Lay's decided to roll out the flavor anyway, and it is expected to hit Walmart shelves this month before rolling out nationally in August.
Cook County, Ill., Judge Daniel Kubasiak says he will issue a ruling on the proposed soda tax on July 28 after litigants presented final arguments on Friday. The temporary block on the tax was extended for another week in anticipation of the ruling.
Mondelez International plans to cut sugar, salt and saturated fat in its biggest brands. The company will also incorporate simpler ingredients in its power brands, noting that a quarter of its revenues now come from its "Better Choices" products.
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