PepsiCo is among the brands pulling ads from YouTube to keep brand messaging from showing up next to offensive content. YouTube says it is working on preventing the issue from happening again, but the boycotts could cost YouTube and parent company Google some $750 million in lost advertising income, according to a projection from Nomura's Instinet.
TreeHouse Foods has named Rachel Bishop president of the brand's Snacks unit, succeeding Keiran Kelly, who will now focus on growing the company's online channel. Walgreens veteran Maurice Alkemade will take over Bishop's previous position as TreeHouse's senior vice president and chief strategy officer.
After extensively studying wine bottle physics, biophysicist Daniel Perlman invented a bottle modification that prevents wine from dripping during the pouring process. Perlman is in contact with bottle manufacturers regarding his modified packaging, which involves cutting a groove in the bottle's lip that captures any stray wine.
Startup Liberation Distributors aims to overhaul the current liquor distribution system by forging direct connections between craft beer, wine and spirits producers and the retailers that want to carry their products. "Traditional distribution is failing the small suppliers," said founder Cheryl Durzy.
Material recovery centers such as San Francisco's Recology are retrofitting to most effectively use new equipment to adapt to changes in the waste stream, which can then lead to a reduction in residues and better capture rates. Advancements in sorting have been among the best improvements, allowing for the separation of glass from other materials.
President Donald Trump's proposed cuts to the EPA, which include a 20% reduction of recycling and waste-minimization efforts, concern industry members who point to the EPA's support as a driver of recycling growth. "People are really devastated," said former EPA staff member Sara Hartwell.
Although a final decision probably won't be made for at least a year, CalRecycle met with stakeholders last week to discuss the possibility of enacting extended producer responsibility as a way for the state to reach its goal of achieving a 75% diversion rate by 2020.
Announcing the open call for 2017 Clear Choice Awards entries. The winners will be announced at the Packaging That Sells conference in Chicago on Oct. 24. Read more.
Sports drink brand ROAR and Marvel Comics have partnered for a new line of 20-calorie beverages in grape, fruit punch and apple flavors. The bottles feature images of either Spider-Man or The Avengers, and the drinks are free from artificial colors, preservatives and flavors.
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