Food Manufacturing
Top stories summarized by our editors
8/18/2017

Always has brought back #LikeAGirl with a new spot from Leo Burnett Chicago that tells girls going through puberty that trying new things is more important than a fear of failure. "Keep Going" features girls at schools persevering with new challenges, and the brand has also tapped actor Yara Shahidi as an ambassador.

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Leo Burnett, Yara Shahidi
8/18/2017

Welcoming feedback from critics allowed Perdue Farms to make positive changes, such as adopting a new animal welfare policy and leading the charge in organic and antibiotic-free poultry. "The most powerful voice in our society is the consuming public," said CEO Randy Day about the firm's commitment to listening to consumers' concerns.

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Perdue Farms
8/18/2017

Kraft Heinz is rolling out Capri Sun Fruit & Veggie Blends, which come in three flavors and include a half-cup of vegetable and fruit juice in each serving. The company is also debuting three varieties of Capri Sun Fruit Refreshers, created with filtered water, fruit juice and no added sugar.

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Kraft Heinz
8/18/2017

PepsiCo has debuted its "They Win. You Score" digital promotion to give fans a chance to win NFL prizes, including Super Bowl tickets. Consumers can enter the contest by posting photos of special codes from specially marked Pepsi bottles and cans to their Snapchat accounts.

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Chief Marketer
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Super Bowl, Pepsi, PepsiCo, NFL
8/18/2017

Lancaster Colony leadership aims to boost market share through innovation, renovation, simplifying the supply chain, improving margins and pursuing mergers and acquisitions, said CEO David Ciesinski. The company has "a strong track record of buying businesses and growing them," Ciesinski said.

8/18/2017

Calorie count and fat content are the biggest factors driving healthy snack purchases, according to a new study from Nailbiter about on-package claims and consumer behavior. The research also reveals that front-of-pack claims are power drivers in the snack category, as two-thirds of healthy snacking shoppers read front-facing information, while just 50% read back labels.

8/18/2017

RC Cola is centering a brand refresh for international markets around its hometown roots. The company's new packaging, which will be sold in markets outside the US, features bottles and cans sporting the phrase "Columbus, Georgia, USA -- Since 1905."

8/18/2017

Mondelez has debuted the new Oreo Choc'O Brownie in the UK. The product was launched following a public vote in the UK where 43% of participants said that they wanted an Oreo cookie with a brownie batter center.

8/18/2017

Jelly Belly has unveiled new packaging that features DC superheroes Wonder Woman, Batman and Superman. The new packs are available in six flavors throughout the UK.

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FoodBev
8/18/2017

A group led by the University of Sao Paulo's Fernanda Papa Spada said that jackfruit seeds can be used to produce a chocolate aroma, opening up the potential to ease possible cocoa shortages. "As with cocoa, the postharvest pretreatments and roasting of the jackfruit seeds are likely to influence the formation of these compounds and the quality of the aroma," wrote the researchers.

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FoodNavigator