PepsiCo is seeing great momentum among its healthy offerings, with brands like Propel Water, Naked cold-pressed juice and Lipton Pure Leaf Tea driving sales, said CEO Indra Nooyi. The company saw organic volume growth top 2% in global beverages in Q3 vs. the same period last year, and Naked's retail sales now surpass $1 billion annually, she said.
Ad spending spent across multiple platforms and a creative approach that knits them together are among the approaches found to be most effective in a study by the Advertising Research Foundation. It also found that pairing TV ads with digital can boost return on investment 60%.
This week's top stories focused on ConAgra's acquisition of Frontera Foods, MOD Pizza's business model, Amazon's grocery presence and more. CKE Restaurants CEO Andy Puzder's opinion piece on why new labor laws put restaurants at a disadvantage was popular with NRA Restaurant SmartBrief readers this week.
Nestle Waters North America has joined forces with Imagine H20, a nonprofit entrepreneurship accelerator, to focus on generating water solutions. "We would never turn away an opportunity to provide either commercial value, environmental value or to stimulate growth," said Nelson Switzer, chief sustainability officer for Nestle Waters NA.
American cheesemaking has ripened to challenge the best of what's imported from Europe, fromager Tia Keenan writes. Cypress Grove Chevre, Jasper Hill Farm and even Kraft's classic Cracker Barrel are producing top-notch cheeses made with American dairy, she writes.
Sabra, a joint venture between PepsiCo and Strauss, is poised to become the duo's next $1 billion brand, according to PepsiCo CEO Indra Nooyi. The brand is expected to draw $800 million in retail sales in the US alone this year.
Dominique Ansel has brought his most famous creation, the Cronut, from New York to London to open a bakery. In addition to getting his recipe to work in a new venue with new ingredients, Ansel also had to evaluate whether the baked good would be enough of a continuing success to support the overseas expansion.
Lay's is bringing back three popular potato chip flavors, which will be on store shelves for a month starting on Oct. 3. Fans can grab bags of Chicken and Waffles, Smoked Gouda and Chive or Wavy Truffle Fries, all of which are part of Lay's Flavor All-Star line.
Oberto Beef Jerky is launching a line of trail mix products this month in three flavors -- Original Beef, Spicy Sweet Beef and Teriyaki Chicken. "Loyal Oberto Beef Jerky consumers also eat a lot of trail mix, and our research indicates they're very interested in this new snack option while on the go," says Oberto's David Lakey.
American Licorice will buy 20,000 tons of verified carbon offsets to counteract emissions from its facilities in Indiana and California. The company is excited to not only offset much of its carbon footprint, but also to preserve the northern California ecosystem near its headquarters, according to ALC Director of Community and Administration Clarence Walsh.
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