When Tyson Foods evaluates potential acquisitions, the firm uses "three primary filters" to determine whether a company would be a fit, said CEO Tom Hayes. "They include branded businesses, businesses that brought new capabilities, and businesses that brought new geographies," he said.
Unilever Chief Marketing Officer Keith Weed is aiming to overhaul issues in the influencer marketing category, calling on the ad industry "to take urgent action now to rebuild trust before it's gone forever." Effective immediately, Unilever will no longer work with online influencers who pay for followers, will never buy followers for its own brands and will place a priority on partners who use transparent digital practices.
Coca-Cola's newest production plant in China has achieved a gold-class LEED certification for its power-generating capacity and environmentally friendly features. The facility will not only increase the company's production capacity, it is also part of a larger push that includes locally focused sustainability initiatives such as green agricultural efforts.
PepsiCo executives are confident that the firm's commitment to sustainable practices not only benefits the planet, but also the company's bottom line. "Arguably, we would do these projects even if we didn't have a climate target because it makes good business sense," said Roberta Barbieri, PepsiCo's vice president for global sustainability.
Hershey is careful to ensure the quality of the data it uses as it attempts to track the retail performance of its products and trends within the confectionery category, according to Charles Chappell, Hershey's head of global media and agency excellence. "We continue to challenge to get more - to keep pushing, to say, 'what is the algorithm behind the data you're getting us?'" Chappell said.
Investors looking for successful startups have allocated more than $3 billion to food and beverage companies in the past 12 months, looking to find the next trend leader. One hot category for investment is meal alternatives including vegetarian options, with at least three companies attracting sizable support.
Milk brand fairlife has partnered with Holiday Inn for the return of the hotel chain's Chocolate Milk Happy Hour promotion through Aug. 5. The youth-focused event is being publicized via a dedicated website and through #SipDipSmile.
Diaper brands are facing sales declines as the US birth rate drops to its lowest level in 30 years. To remain competitive in a shrinking market, diaper brands are releasing products with natural materials, boosting private-label offerings and increasing premium options, writes Nathaniel Meyersohn.
- Page 1