Entertainer Justin Timberlake has been named Bai Brands' first chief flavor officer after making an investment in the company. Timberlake is a longtime fan of the brand, which projects revenue of $300 million this year, and he will contribute to the company's marketing and product development efforts.
The Kellogg Co. has joined forces with Mistica Foods to create chicken bites coated with Cheez-It breading for the ready-to-cook market. The product is already on the shelves at Wal-Mart locations nationwide and will roll out to other grocers over the next few months.
Gay Lea Foods will acquire Stirling Creamery in a deal that will bolster the Canadian firm's Ontario butter and cheese business and help expand the Canadian dairy market, said Gay Lea CEO Michael Barrett. Gay Lea will continue Stirling's current customer and supplier relationships when the deal closes on Nov. 1.
Cheese makes different wines taste better and reduces the duration of the dry feeling many wines leave in the mouth, according to research performed at the Center for Taste and Feeding Behaviour in France. Participants in the study were asked to sip wine before and after taking small bites of four different cheeses, with cheese often improving their impressions of the wine and never having a negative effect.
Invented in 1885 by a Texas pharmacist, Dr Pepper has developed a loyal following for its carbonated soft drink products that contain a unique blend of fruit extracts. The brand is so popular that its recipe is split into halves and stored in separate bank vaults to protect them from competitors.
Yoplait is touting its Go Big pouch designed for active teenagers with a campaign from Fast Horse that encourages moms to share proud stories of their children by using the hashtag #YoplaitGoBig. A digital spot features the mom of a 16-year-old Californian girl talking about how impressed she is by her daughter's achievements and her participation in extra-curricular activities.
Pringles is adding a touch of sweetness to its holiday portfolio with a new sugar cookie variety of the company's signature chips. The latest flavor will sit aside the brand's salted caramel and pecan pie holiday offerings on shelves, dressed in special, sweater-patterned packaging.
M&M's Caramel Chocolate Candies will be joined by Twix White Chocolate Cookie Bars, a hazelnut-flavored Snickers and other new products during the next several months. Other additions will include new Dove Fruit flavors, Orbit White chewing gum, new goodnessknows snack bar flavors and more.
Jack Link's is inviting meat lovers to experience its products in the morning with the debut of the Jack Link's A.M. line. The new products come in four bacon and sausage-based flavors that are due on shelves in March.
Gatorade has developed a smart bottle that customizes hydration recommendations for athletes, and sports teams are already using the product, said Gatorade's Xavi Cortadellas. The company aims to roll out the Gx system commercially next year with the goal of helping everyday athletes meet their hydration needs.
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