Food Manufacturing
Top stories summarized by our editors
3/24/2017

Dr Pepper Snapple Group is able to manage its programmatic and data operations at a more transparent, granular level since recently bringing those functions in-house. "We know where consumers are consuming media, but would like to be more forward thinking with where we're targeting them and why we're targeting them," said Brit Sundberg, the brand's manager for programmatic media and data strategy.

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AdExchanger.com
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Dr Pepper Snapple Group
3/24/2017

Hormel Foods Corp. CEO James Snee has revealed the parameters that the company is considering for its next target acquisition, and said the firm is seeking brands that are at the top of their categories, which could include international and foodservice businesses. "Our balance sheet is pristine, and so we do have the capacity to do a multibillion dollar deal," he said.

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Hormel
3/24/2017

A loyal following in its native N.C. has helped 100-year-old brand Cheerwine see sales steadily increase, and parent company Carolina Beverage Corp. hopes to expand that fan base beyond the state's borders. The firm has forged distribution agreements with PepsiCo to help bring the soft drink into new regions, and licensing agreements with companies like Krispy Kreme have also boosted exposure.

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Eater
3/24/2017

Voortman cookies are on shelves at 30,000 retail outlets, but until recently, the company didn't have a strong marketing focus. That is changing as Voortman launches a rebranding effort that includes new products and packaging, as well as a presence on social channels such as Instagram and Twitter.

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Adweek
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retail outlets, Twitter, Instagram
3/24/2017

Living Essentials is rolling out an Extra Strength Apple Pie variety of 5-hour Energy as part of the brand's partnership with Major League Baseball. "The extra strength varieties are our best sellers, and we're confident that consumers will be as excited as we are about the MLB-themed Apple Pie flavored Extra Strength 5-hour Energy," said Communications Director Melissa Skabich.

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Drug Store News
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Major League Baseball
3/24/2017

Lactalis Nestle's Aero Heavenly premium mousses will soon be available in Asda stores in chocolate and salted caramel varieties. The sharing-sized containers will provide consumers with "a new and exciting treat for the evening occasion," said Francois Boulard, senior brand manager for Lactalis Nestle Chilled Dairy.

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The Grocer (U.K.)
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Asda
3/24/2017

Dylan's Candy Bar will run three concession areas during the Broadway production of "Charlie and the Chocolate Factory," offering attendees immersive, candy-centric experiences during the show.

3/24/2017

PowerBar is rolling out its plant-based protein bars in three varieties. The products in the line use a mixture of nuts, pea proteins and rice protein crisps as the protein sources.

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FoodNavigator
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PowerBar
3/24/2017

VG Growth Partners' investment in Free2b Foods could allow the brand to expand into the allergen-free snack market, said CEO Mike Murray. "We're going to continue to innovate in confections with flavor varieties and forms, but we also want to expand into broader snacking," Murray said.

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Mike Murray
3/24/2017

Hershey is rolling out its Sourcemap tool, allowing consumers to track ingredient origins for its Hershey's Milk Chocolate with Almonds bars and Reese's Peanut Butter Cups. The company hopes to provide consumers with the information they need to make "purchase decisions based on values and authenticity," said Deb Arcoleo, Hershey's director of product transparency and innovation.

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Hershey, Reese