In an effort to boost its profile as a purveyor of healthy foods, Wal-Mart announced that it will move its protein bar offerings from the supplements aisle to the store's standard grocery aisles starting in January, with the possibility of displaying the bars, which include Clif and Special K, near the checkout counter in the future. The chain is also offering free health screenings at its 4,400 locations this weekend to attract health-conscious shoppers.
Peet's Coffee & Tea has sealed a deal to buy Portland, Ore.-based Stumptown Coffee Roasters, which operates about a dozen coffee shops, for an undisclosed amount. Peet's parent JAB Holding Co. acquired D.E. Master Blenders in 2013 and has been actively pursuing other coffee acquisitions. "In order to win, you want to be able to win with more than one brand," said Peet's CEO Dave Burwick.
SABMiller today rejected an increased bid of more than $104 billion from Anheuser-Busch InBev, the latest in a string of offers that SABMiller says substantially undervalue the company. "AB InBev needs SABMiller but has made opportunistic and highly conditional proposals, elements of which have been deliberately designed to be unattractive to many of our shareholders," SABMiller chairman Jan du Plessis said in a statement.
Consumers have gotten the message about the importance of a healthy breakfast, and food manufacturers are offering products that make it easier to have breakfast before work or at any time during the day. Restaurants also are on board, and McDonald's this week launched all-day breakfast. NPD Group data showed restaurant breakfast traffic increased 5% in the year ending June 30, compared with a 2% increase the year before.
Interactive video advertising is building the base to be the next big trend. Not only do 60% of consumers say they prefer watching video instead of reading text, but videos also retain website visitors longer and are less forgettable, according to Adweek. Brands such as Gatorade, Facebook and Michael Kors are experimenting with interactive video advertising to give consumers an improved, more playful experience, writes Marcelo Garcia Cisneros.
Meijer Inc. is updating its private-label offerings to appeal to the 9 million millennial mothers in the US who are seeking healthy food offerings for their families. The grocer will combine its existing Meijer Naturals and Meijer Organics lines into a new True Goodness by Meijer line to quell confusion among shoppers who didn't know which brand was better for them. "What we are trying to do is make the shopping experience more simplified for the customer," said Nate Shotwell, a Meijer director.
Just 36 of the 108 stores up for auction last week by A&P were sold to bidders, according to US Bankruptcy Court filings this week. Key Food Stores Co-operative won eight stores in New York, while Fransula Foods took three stores. A number of other supermarkets, landlords and investors bought one or two stores. The remaining stores will enter a second auction Thursday.
In an effort to level the playing field between large and small suppliers, Tesco announced that it will pay its smaller suppliers -- those who sell about $150,000 or less each year -- within 14 days, said CEO Dave Lewis, an improvement over the 28-day industry standard. The chain is also cutting five days off of its payment turnaround for big suppliers, and will pay meat, fish and produce suppliers within 23 days.
Removing artificial ingredients can boost consumers' perception of food brands and their products, depending on the size of the company and the type of food, according to a survey by Instantly. The poll of 4,200 U.S. consumers revealed that 75% trusted a "small, independent company" to produce all-natural food compared to 25% trusting a "large, established company," and 72% believed that removing artificial ingredients from cereals and cereal bars would make them healthier compared to 16% believing the same about candy.
Mars Chocolate and BBDO San Francisco are launching an ad campaign for Goodnessknows snack bars including television, print, social media, digital and sampling platforms this month. The campaign, which targets millennials, features male and female protagonists engaged in activities aimed at bettering themselves, such as weight lifting and cardio boxing.
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