Bill Nye the Science Guy, celebrity stylist Rachel Zoe and artist Hebru Brantley are featured in a web series for Barilla pasta in which they discuss such topics as life on Mars and graffiti spray painting methods with host Hannah Hart of the YouTube series "My Drunk Kitchen." Each five-minute video concludes with the celebrities eating pasta dishes and can be accessed through the company's website and social media channels.
GMA has spoken out in support of the FDA's updates to the Nutrition Facts panel, and said it looks forward to working with the FDA to teach consumers about the changes. "Because consumers could be confused by the new label with its numerous changes, a robust consumer education effort will be needed to ensure that people continue to understand how the revised label can be used to make informed choices and maintain healthful dietary practices," said Dr. Leon Bruner, GMA's chief science officer.
Clorox has partnered with Viggle to reprise its "Bachelorette" mobile game, in which consumers can select which bachelor they think will make it to the next round of the summer TV show. Before playing the game, users are required to watch a 15-second ad.
Larger manufacturers are taking cues from smaller brands as they work to develop products quickly. "We talked about being faster first dollar. We want to iterate as much as we can with the consumer, have them actually part with the dollars to see if we have a marketable proposition and then scale it, very much like the emerging brands do," said General Mills Executive Vice President and Chief Financial Officer Don Mulligan.
Kraft Heinz has inked a seven-year alliance with Fetch Rewards, a company whose mobile shopping app helps retailers connect shoppers with customized deals. "Everything we do is with the shopper in mind, to help give them the best possible experience in-store," said Fetch CEO Wes Schroll. "We could not be more thrilled to have Kraft Heinz helping us change grocery shopping for the better."
Kombucha tea maker Bucha has acquired the Xing natural tea company in a deal valued at about $20 million. The merger will allow Bucha to distribute more widely using the existing Xing retail team, said Bucha CEO Brent Willis. Bucha plans to grow swiftly through Xing's 4,500 retail connections in the Rocky Mountain area, Willis said.
Beverage company A-Treat debuted its Orange-Cream soda variety last week, the company's first new flavor in six years. The company selected the flavor based on the results of a poll held last summer, where 17% of voters indicated they would enjoy a new orange cream beverage.
Bottled waters with added carbonation, flavors or healthy additives are a hot market segment in the US, with a 31.5% sales increase likely by 2020, said Virginia Lee, senior beverage analyst at Euromonitor International. Consumers are looking for something beyond just hydration, yet sales of standard bottled water will continue to be strong, Lee said.
Brand packaging is evolving quickly, with personalization and clear labeling taking center stage for consumers, Mintel says. Other trends include integrating certain sensory elements into packaging and mobile-engaged packaging, which allows packages to interact with mobile technology.
DRINKmaple, a US supplier of maple water, is trying to replicate the success it has in the American market and capitalize on a sales segment which is expected to hit $994 million globally by 2020. The company sells three products in the UK and is moving into Europe, but is challenged by current UK confusion about the differences between maple water and syrup.
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