Campbell Soup Co. is planning new varieties, formats and retail channels for its biscuit and snack unit in efforts to expand its global consumer base, said Global Biscuits and Snacks President Luca Mignini. For example, the company is extending distribution of its Tim Tam products, adding new varieties to its Pepperidge Farm Goldfish and Milano brands, and expanding distribution of its premium breads in the Western US, Mignini said.
Consumers, particularly millennials, tend to be adventurous when seeking food experiences and want bold and interesting flavors, said Mintel Director of Innovation and Insights Lynn Dornblaser. Soursop, harissa, coffee and tea are among the flavors that could be on trend in the future, she said.
Land O'Lakes has debuted Sustain, a division devoted to the company's sustainability efforts, said President and CEO Chris Policinski. The unit, which will be led by newly-appointed Senior Vice President Matt Carstens, will have three core goals, including crop sustainability assurance, dairy feed sustainability and partnerships with conservation entities including the government.
As more consumers seek variety in the gum category, manufacturers are challenged to develop new flavors and processes. For example, Project 7 has created Build+A+Flavor varieties, twin-packs that allow consumers to blend two flavors, while Glee Gum uses chicle from Central American rainforest tree sap as its natural gum base.
Videojet Technologies has developed Beverage Hub, technology designed to help manufacturers keep up with the rapidly changing coding and labeling requirements. The company expects worldwide beverage sales growth of 3.9% over 2015 levels.
Caffeine is not as dehydrating as once perceived, said a study by Lawrence Armstrong at the University of Connecticut. After taking two daily caffeine supplements over an 11-day period, hydration indicators of 59 healthy males showed no difference from those who took placebos, the study said.
Fairlife is targeting 16-20 year-olds with a new social media marketing campaign for the debut its new Yup! chocolate milk line in August. The campaign includes Facebook videos, Instagram memes and interactive Snapchat lenses.
As part of the company's mission to emphasize its use of real fruit, Spindrift has undergone a rebrand, including simpler packaging with pictures of fruit in the center of the label and replacing "seltzer" with "sparkling water" and "fresh squeezed" with "real squeezed," said CEO Bill Creelman and CMO Strick Walker.
London baker the Dum Dum Donutterie has created the Luxury Zebra Cro, a doughnut that costs just under $2,000. The creation is actually a hybrid between a croissant and doughnut and includes saffron-infused butter, Cristal rose champagne caviar, gold leaf shavings and Tahitian gold vanilla beans.
Philadelphia's Mueller Chocolate offers specialty confections such as chocolate-covered onions and chocolate cheesesteaks. Mueller also makes chocolate into shapes that include the Liberty Bell, hands, feet and other unconventional items.
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