The average US consumer eats 2.6 daily snacks and 41% have three or more, a trend that's growing with the spending power of millennials, said IRI's Sally Lyons Wyatt. Snack trends include plant-based proteins, fair trade products and raw chocolate.
Grocers need new marketing strategies to target modern shoppers, findings of the Food Marketing Institute's Grocery Shopping Trend Survey show. For example, snacks now make up 50% of eating occasions and consumers often make their food choices less than an hour before consumption. That means big growth potential for prepared food at retail locations as shoppers "are looking for inspiration at the store," said Laurie Demeritt, CEO of The Hartman Group.
Turkey Hill Minit Markets acquired two Giant to Go convenience stores in Lancaster, Pa., the company announced Thursday. The two 4,100-square-foot stores were part of a pilot program for Ahold's Giant-Carlisle grocery chain that never expanded, and Turkey Hill plans to renovate and rebrand both locations.
Seventy-five percent of modern foodies cook at home several time a week, 84% like experimenting with global cuisines and 88% prefer the tangible experience of purchasing food in stores, according to Sopexa's 2015 Foodie Study. To fit in with this demographic's shopping habits, grocers should pursue strategies such as increasing online presence, establishing personal connections and prioritizing food origins.
Ocean Spray is teaming with Facebook's Oculus Rift to provide a virtual tour of its cranberry harvest. "The Most Beautiful Harvest" was shot using GoPro cameras, aerial drones and narrative clip cameras which allow viewers wearing the Oculus Rift virtual headset a 360-degree view of a cranberry bog.
Chef Andy Ricker, who founded the Pok Pok chain of Thai restaurants, has teamed with Whole Foods veteran Bruce Silverman to bring the Pok Pok Som line of vinegar-based sodas to market. The soda is made with cane sugar, sea salt and citric acid and comes in turmeric, ginger, grapefruit and Thai basil flavor varieties.
Blue Hill is expanding on its savory yogurt concept with a drinkable version using pureed fruits and vegetables including tomatoes, carrots and beets. "We've heard from a lot of buyers that think drinkables might be a real sweet spot for this [savory yogurt] idea, and we think a lot of people will pick it up," Blue Hill President David Barber said.
Save-A-Lot is expanding into two former Price Cutter stores in Springfield, Mo., while parent company Pyramid Foods restructures its stores in the area to fill a gap left by Kroger's Dillons division. Kroger pulled out of the market after signing an agreement with Price Cutter to take over its four stores, allowing Pyramid Foods to shuffle its portfolio of banners.
Wrigley Canada is promoting its line of 5 Gum with a strategy that combines marketing with packaging to challenge consumers in a game of Truth or Dare. Gum wrappers challenge chewers to a dare or asks "What is your greatest fear?" and encourages engagement on social media using the hashtag #5truthordare.
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