Kroger is using its digital systems to make its customer experience even more tailored to shoppers, with a focus on delivering recipes and coupons based on shopping habits, Bernard Marr writes. The grocer also is seeking to be a leader in customer analytics and automated warehouses, he writes.
Walmart has partnered with influencer agency Collective Bias and content service provider Rich Context to add influencer content to its online product pages. Brands including Bigelow Tea and Mondelez have used the platform to showcase content from influencers and lifestyle bloggers, including recipes, videos and photos.
Quest Nutrition is rolling out three flavors of thin-crust frozen pizzas that are gluten-free and contain up to 28 grams of protein. GoGo Squeez is also bringing new products to market with the introduction of Blastz, pureed fruit pouches developed for teenagers and tweens.
Shipt will begin making grocery deliveries across all New York City boroughs on Aug. 9, working with Target and Morton Williams Supermarket. Shipt will hire more than 2,000 personal shoppers as it expands across the NYC metro area and other parts of New York state, the company said.
Shoppers' unmet needs are the biggest reason they don't visit one supermarket with full loyalty, according to a report from FMI. Consumers think of loyalty to a grocer in terms of all of its services, a far broader context than just the retailer's loyalty program, the report said.
Allergen-free foods could be the next big grocery niche akin to gluten-free products, though the data on food allergies and shopping is incomplete, Brigid Sweeney writes. One challenge is that consumers with a particular allergy such as peanuts aren't seeking to eliminate other allergens from their already-limited diets, said Will Holsworth of Safe + Fair.
An expanded produce section including more organic and pre-cut choices and bright signage are among the features of a store redesign that Winn-Dixie is rolling out across Florida. The recently revamped location in Orlando also includes a chicken wing bar in the deli area and a section for dollar items.
Lucky's Market has signed four more leases in Florida as the natural grocer continues its push into the state, with each new location set to open within 18 to 24 months. Lucky's already had announced at least a dozen planned locations in major Florida markets such as Orlando and Fort Myers.
Unilever is using the lessons learned from its Dollar Shave Club unit to sell more of its premium products straight to the public, bypassing traditional retail outlets. "[W]ith our prestige businesses, we see more opportunities to go direct to consumers," said CEO Paul Polman.
FTD CEO John Walden is stepping down as the floral and gift delivery service embarks on a restructuring effort to cut costs and explore alternatives that could include a sale, the company said. Executive Scott Levin has been named interim president and CEO of the company, which faces growing competition from startups that boast lower prices.
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