Chipotle Mexican Grill is formulating short-term and long-term marketing plans to raise its visibility and bring fans back to the brand, new CEO Brian Niccol said. "Reminding people why they feel good about eating Chipotle, I think, is always a good approach," he said.
Shake Shack rolled out the The Veggie Shack at all 106 US restaurants this week, after testing it in three markets. The chain's second vegetarian option is a burger made with black beans, beets and rice, and customers can get a vegan version by leaving off the cheese and choosing a gluten-free bun.
Wegmans is preparing to open a two-level store in a Natick, Mass., mall on April 29. The store will include a cart conveyor system in its central atrium to help customers move between levels and a walkway connection to the adjacent parking garage.
PepsiCo saw improved sales for its Gatorade line in the first quarter of 2018, and the company is continuing its efforts to boost the profile of its sodas. "[C]ompetitively, we recognize the need to step up investments in core carbonated soft drinks, which we intend to responsibly do," said CEO Indra Nooyi.
Coca-Cola saw strong performance in categories such as sparkling beverages, tea and water during the company's first quarter, but the firm plans to shift its focus from bargain waters to premium brands going forward. "We have given up a little on some of the low-value water," said CEO James Quincey.
Forrester reports retail brands' investment in online marketing will increase by 55% by 2023, but less of that allocation will go to Google and other search channels. Google's 78% market share in 2016 is expected to decline as sites like Amazon attract more digital marketing dollars.
Martha Clara Vineyards of Long Island, N.Y., and its surrounding acreage have been sold for $15 million to Mexican family-run wine company Rivero-Gonzalez. The property, previously owned by the Entenmann family, includes an event space, a tasting room and 113 acres of vines.
Hostess Mini Muffins are now made without peanut products, artificial colors, trans fat or high fructose corn syrup. The muffins also now feature updated packaging designs.
Pop-Tarts has unveiled a limited-edition toaster pastry mash-up based on taste tests conducted on thousands of teens and young adults. The two varieties of Splitz include frosted strawberry with drizzled cheesecake pastries, and drizzled sugar cookie with frosted brownie batter.
Dancing Fern from Tennessee's Sequatchie Cove Creamery and Hoja Santa from the Mozzarella Company in Texas are among the 25 most important American cheeses, according to a panel of cheese experts. The latter is wrapped in native Hoja Santa leaves, inspired by a French goat's-milk cheese wrapped in chestnut leaves.
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