SUPERVALU shareholders have voted to reorganize the company in order to make it easier to sell its retail store operations. As such, sales of banners such as Cub Foods could be concluded before the wholesaler's acquisition by United Natural Foods.
Walmart is working with health insurance provider Anthem to help seniors purchase over-the-counter medications and related health items, the retailer said. In January, Walmart will begin including the items in the Anthem Medicare Advantage plan benefits, either in stores or online.
Taco Bell has begun testing spicier versions of its Nacho Fries, a limited-time item that's scheduled to drop from the menu in mid-September. At restaurants in Ohio, the chain is testing Rattlesnake Fries, a nachos-style dish with fries replacing the chips; and Reaper Ranch Fries, which are seasoned with the world's hottest pepper.
Dr Pepper's new college football campaign features a series of spots that tell the story of a town that loves its local football team. "We conceived what would a world look like that just for college football fans," said Derek Dabrowski, vice president of brand marketing.
Chick-fil-A is revamping its mobile app in response to customer confusion over the chain's loyalty program perks and instructions. The new version clearly spells out specific rewards and includes a feature that allows the app's 13 million active users to gift rewards to friends or donate a meal through the chain's partnership with nonprofit Feeding Children Everywhere.
Kellogg will bring Pop-Tarts cereal back to store shelves nationwide early next year in its original flavors of Frosted Brown Sugar Cinnamon and Frosted Strawberry. The cereal was created in 1994, but the company discontinued it a year later.
Arctic Zero has created a line of plant-based ice creams in nine varieties including Cake Batter and Brownie Blast. The faba bean protein-based desserts will hit store shelves this fall.
Procter & Gamble brought its Tide Loads of Hope truck to Redding, Calif., so victims of the recent wildfires in that area could have their laundry washed, dried and folded. The truck has the capacity to complete 300 loads of laundry in a day.
Kellogg has signed a multiyear deal to sponsor the Cheez-It Bowl, formerly the Cactus Bowl, to be played between a Big 12 team and a Pac-12 team at Chase Field in Phoenix. The agreement marks the first time Kellogg has served as a bowl game's title sponsor, and includes sampling events, digital content and stadium-based activations.
Rosa Foods, the parent company of the Soylent brand, has hired three executives to bolster its leadership team, among them new Vice President of Brand Marketing Andrew Thomas, who previously worked for PepsiCo. In addition, Rosa has brought on Califia Farms vet Demir Vangelov as chief financial officer and Chef'd alum Benjamin Cariou as vice president of digital acquisition and e-commerce.
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