SpartanNash has promoted Mike Pahud to chief operating officer at its Caito Foods Service division, which was acquired earlier this year to improve the retailer's fresh selection. Pahud previously served as Caito's chief financial officer.
An increasing number of produce manufacturers are using new packaging formats to share ingredient and food safety information with consumers, which some brands are conveying via labeling platforms such as SmartLabel. "We anticipate a lot of brands will look to this and other smart packaging technology to satisfy new requirements for GMO labeling and nutrition facts panel changes," said Angela Fernandez of data firm GS1 US regarding SmartLabel's potential.
Germany's Haribo aims to continue its US market growth by investing $242 million to build the firm's first North American facility in Pleasant Prairie, Wis. The gummy bear maker expects to open the new candy production plant in 2020.
CPG brands that aim for a bigger share of the millennial market should maximize their use of digital media because millennial consumers are frequently online. In addition, brands should feature themes of nostalgia in their messaging, ask for consumer input, spotlight their values and be succinct, writes Meghan Johnson.
A New Hampshire farm-to-table program gets students involved in planting, growing and selling fresh ingredients that become a part of school lunches. Students learned to tap raw maple sap from school trees and transform it into syrup, an activity that also taught them about science and math.
A Virginia pediatrician's practice includes a test kitchen where children and their parents can taste and prepare new foods. The doctor has also developed a nutrition curriculum, which has been implemented in local preschools.
Voortman cookies are on shelves at 30,000 retail outlets, but until recently, the company didn't have a strong marketing focus. That is changing as Voortman launches a rebranding effort that includes new products and packaging, as well as a presence on social channels such as Instagram and Twitter.
Living Essentials is rolling out an Extra Strength Apple Pie variety of 5-hour Energy as part of the brand's partnership with Major League Baseball. "The extra strength varieties are our best sellers, and we're confident that consumers will be as excited as we are about the MLB-themed Apple Pie flavored Extra Strength 5-hour Energy," said Communications Director Melissa Skabich.
With its purchase of Stagecoach Vineyard, E. & J. Gallo Winery acquired more than 600 acres of premium grapes in Napa County's Atlas Peak region. "This purchase affirms Gallo's commitment to compete in the luxury wine segment," said Roger Nabedian, senior vice president of Gallo's premium wine division.
Craft gin-makers are proliferating across the country, bringing unique local flavors to their products. The launch of new brands and crossover into the gin category by distillers of other spirits is likely to drive further growth of American gin, which holds appeal for "flavored vodka enthusiasts...who are looking for more complexity in their spirits," said Brady Konya, owner and general manager of Ohio's Middle West Spirits.