Food Manufacturing

ABA SmartBrief

News for the non-alcoholic beverage industry

ABA SmartBrief

Published in partnership with: American Beverage Association

How Mountain Dew makes the most of brand experience

10/20/2014

  • Forbes

Much of Mountain Dew's success has to do not just with advertising but creating experiences that allow consumers to interact with the brand. Engaging its employees, tying its efforts to local communit… Read More

GMA SmartBrief

News for the food, beverage and CPG industry

GMA SmartBrief

Published in partnership with: Grocery Manufacturers Association

Chobani turns its focus to babies with new products

10/19/2014

  • Advertising Age (free access for SmartBrief readers)
  • Wall Street Journal (tiered subscription model), The

Chobani will release new products in January that aim to expand the brand beyond the breakfast daypart and appeal to toddlers, according to Chief Marketing and Brand Officer Peter McGuinness. Chobani … Read More

IDFA SmartBrief

News about the dairy processing industry

IDFA SmartBrief

Published in partnership with: International Dairy Foods Association

Wal-Mart's plans for 2015 focus on e-commerce

10/20/2014

  • Philadelphia Inquirer, The

Wal-Mart plans to scale back its new store openings next year in favor of building high-tech warehouses for direct-to-consumer shipping as e-commerce continues to grow, Wal-Mart CEO Carl Douglas McMil… Read More

NCA SmartBrief

News and trends in the confectionery industry

NCA SmartBrief

Published in partnership with: National Confectioners Association

Novelty candy companies need the right strategy for growth

10/20/2014

  • CandyIndustry.com

Novelty candy and chocolate sales are down this year, according to IRI, but the right strategy for leaders in the category can promote growth, including use of popular licenses, developing trendy prod… Read More

GPI SmartBrief

Glass packaging news

GPI SmartBrief

Published in partnership with: Glass Packaging Institute

5 Ardagh facilities receive Energy Star certification

10/14/2014

  • Business Journal (Fresno, Calif.), The

Ardagh Group's glass bottle making plant in Madera, Calif., was awarded Energy Start certification after it took steps to reduce energy use and waste. Efforts at the plant include installing compresse… Read More