Food Retail

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

The advantage of marrying packaging and social media

9/17/2014

  • SmartBrief/SmartBlog on Social Media

Big brands are finding success with strategies that marry excellent product packaging design with brand promotion and consumer engagement across a variety of social media, such as Coca-Cola's #ShareAC… Read More

PMA SmartBrief

News for produce marketing professionals

PMA SmartBrief

Published in partnership with: Produce Marketing Association

Marvel turns Fla. citrus mascot into a comic book hero

9/17/2014

  • Reuters

The Florida Department of Citrus hired Marvel Comics to turn the industry's formerly orange-shaped mascot into a slimmed-down superhero. The first comic book featuring Captain Citrus will debut next m… Read More

NEW SmartBrief

Women's leadership news for retail and consumer goods

NEW SmartBrief

Published in partnership with: Network of Executive Women

3 ways to help brands reach women

9/15/2014

  • MarketingProfs

Brands can do a better job of marketing to female consumers by explaining how their products can improve women's lives, writes Aliza Freud, founder and CEO of SheSpeaks. In addition, companies should … Read More

WSWA SmartBrief

Wine and spirits wholesale news

WSWA SmartBrief

Published in partnership with: Wine & Spirits Wholesalers of America

Rose's flexibility makes it suitable all year long

9/17/2014

  • PARADE

The multifaceted nature of a rose wine can transcend seasons, making it suitable for the transition from summer to fall. The popular pink wine is now being produced across the globe, offering a variet… Read More