Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Alibaba opens door to partnering with Apple on payments

10/28/2014

  • Wall Street Journal (tiered subscription model), The

China's Alibaba Group Holding is already a giant in mobile payments, but Executive Chairman Jack Ma said he hopes the company can work out a "marriage" with Apple Pay. Apple chief Tim Cook says he and… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

What marketers can learn from BMA's global series

10/31/2014

  • Sales Benchmark Index

Top lessons from this year's BMA global conference series include the growing importance of experiences in marketing and the need to turn customers into loyal advocates, writes John Koehler. Inspirati… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

HBO locks in "Game of Thrones" cast through Season 7

10/31/2014

  • Hollywood Reporter, The

HBO reportedly has extended the contracts for several cast members of its hit series "Game of Thrones" through a possible Season 7. Principal and supporting actors will receive major pay raises as par… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Kellogg looks to revitalize sales with new breakfast offerings

10/31/2014

  • Bloomberg Businessweek

Kellogg will debut a peanut butter and jelly Pop-Tart as part of an effort to recapture the breakfast market and shrug off a 2% decline in net sales during the third quarter. The company's Project K r… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Harrods uses NFC- and QR-enabled displays to promote new line

10/31/2014

  • Mobile Marketing Magazine

Window displays at Harrods employ near-field communications and quick-response code technology to launch landing pages on nearby smartphones that promote the debut of the store's Polo Ralph Lauren lin… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Co-founder of Android plans next adventure: A hardware incubator

10/31/2014

  • Bloomberg Businessweek

Andy Rubin

Andy Rubin, a co-founder of Android and a Google executive since 2005, is leaving the search giant to establish an incubator for hardware technology. Rubin had stepped down from running the Android pr… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Rise of the yeti-hunters

10/31/2014

  • Guardian (London), The

A surprising number of explorers and scientists have joined the hunt for the "abominable snowman" over the years, although perhaps more in the hope of winning funding than of actually finding a yeti. Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Predictions for 2015, year of the ghost buttons

10/31/2014

  • TechZone360

Responsive design has become the de facto standard of 2014 design, but 2015's top design trend is still up in the air. Drew Hendricks has created a list of seven potential leaders, including ghost but… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Survey: Consumers spread the word about service quality

10/30/2014

  • BusinessNewsDaily.com

Outstanding customer service is essential, with 46% of consumers saying they're willing to spread the word about good service, according to American Express research. In addition, 60% of consumers say… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How CMOs can improve their partnership with sales

10/31/2014

  • Harvard Business Review online/HBR Blog Network

Strong collaboration between sales and marketing is key to business growth, as the two divisions are best positioned to understand trends, identify opportunities and build bonds with consumers. Chief … Read More