Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Expedia U.K. sees value in e-mail, mobile marketing

7/8/2014

  • MediaPost Communications

Expedia U.K. & Ireland acknowledges the importance of social media but still relies heavily on e-mail marketing, with an e-mail list that remains much larger than Expedia U.K.'s following on social me… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

CMO role is changing in flatter marketing model

7/9/2014

  • Harvard Business Review online/HBR Blog Network

Hierarchies are much maligned as lacking flexibility to adapt to evolving markets, but technology is evolving in corporate structures such that marketing departments are flatter and more open, a chang… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Meet the firm behind most of TV's closed captioning

7/9/2014

The company behind most closed captioning on TV is the Virginia-based National Captioning Institute, which uses courtroom-style stenographers to transcribe everything from drama series to live sports.… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Beverage brands explore health-focused energy drinks

7/9/2014

  • Refrigerated & Frozen Foods online

Brands across the beverage industry are ramping up production of health-oriented refrigerated and frozen energy drinks, including at-home or on-the-go vegetable and fruit smoothies, coconut juice, pro… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

LG introduces wearable for kids, parents

7/9/2014

  • TheNextWeb.com

LG has introduced a wristband that uses Wi-Fi and GPS to helps parents keep track of their children. The KizON wearable works in conjunction with a parent's smartphone or tablet. Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Verizon details government requests for user data

7/9/2014

  • Reuters

Verizon reported Tuesday that it received 150,000 requests from the U.S. government about customer data during the first half of this year. Nearly half of those were subpoenas, and there were 37,000 c… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Crowdsourced effort revs up dormant spaceship

7/9/2014

  • National Public Radio

The obsolete ISEE-3 space probe, which has been distantly orbiting the sun since it was launched in 1978, has been brought back to life by a crowdsourced team of amateurs. The probe fired its thruster… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

How to use color to improve site conversions

7/9/2014

  • ClickZ

Color can alter the emotional connection consumers make with brands and websites and, if used correctly, improve conversion rates. Aggressive red has been shown to make people more willing to pay for … Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Braff uses unique approach for grass-roots movie buzz

7/8/2014

  • Los Angeles Times (tiered subscription model)

A film funded with about $3.1 million raised via Kickstarter is banking on backers to help sell tickets. Actor and director Zach Braff is traveling nationwide and abroad to meet with supporters of "Wi… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

GE's Comstock is named top marketing exec on Twitter

7/9/2014

  • Forbes

General Electric's Beth Comstock and Jonathan Becher of SAP were the top-ranked executives in a PeerIndex ranking of big-brand chief marketing officers on Twitter. The ranking weighed users' levels of… Read More