Marketing

Mobile marketing is creating thousands of jobs and increasing productivity and innovation across Asia, where mobile adoption has been widespread, writes Rohit Dadwal. In fact, mobile penetration has o… Read More

The team that developed Google's mobile mapping software held daily all-hands meetings at which even the tiniest design elements and features were pored over and considered from every possible angle, … Read More

Lego has created a life-size Star Wars X-Wing fighter jet and transported it to Times Square to promote "The Yoda Chronicles," a new Cartoon Network show. "At 11 feet tall, 43 feet long, 44 feet wide … Read More

Marketers can overcome their fears of mobile marketing by hiring a good agency and having a clear message, writes Maurice Saatchi. "As ever, I believe that brands should be free from the shackles of t… Read More

Alaska retailer Hames has chosen software from Massachusetts' Centage to help with budgeting related to the Patient Protection and Affordable Care Act. "We can now accurately budget and monitor our he… Read More

Shopping accounts for six of the 16 most highly rated activities in Las Vegas, as mapped by Esri. Among the top destinations are Fashion Show Mall, M&M's World and Miracle Mile Shops. Read More

Twitter's Vine is one example of mobile, social video capturing consumers' attention and, increasingly, the imaginations of marketers, observers say. As with any new platform, the challenges of devel… Read More

7-Eleven is running an "#Awesummer" promotion via its mobile application throughout the summer, offering mobile coupons and special offers such as 49-cent Slurpee weekends and free Snickers Ice Cream … Read More

Digital influencers are growing in significance for businesses looking to build buzz online, but these influencers are also growing more attuned to their own power and personal brands, says DBA chief … Read More

Mozilla has introduced a subset language for JavaScript called asm.js as part of an effort to speed up code performance. The subset language optimizes JavaScript by using only a few, narrowly defined … Read More

Netflix built major buzz ahead of the May 26 premiere of the latest season of "Arrested Development" with months of multiplatform outreach, such as hidden Easter Eggs on the Netflix site and guerrilla… Read More