Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Line Creators Market hauls in $75M in first year

5/19/2015

  • TechCrunch

Line users making and selling their stickers on Line's Creators Market made a total of $75 million in the market's first full year of operation. The top 10 sticker sets earned more than $420,000 apiec… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Tips for creating B2B case studies

5/22/2015

  • Content Marketing Institute

Over half of business-to-business companies find case studies a useful content marketing tool, according to CMI research. Enhance the potential of yours by interviewing real customers to build your br… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Comedian Gabriel Iglesias' long-term deal with Fuse includes new series

5/22/2015

  • Variety

Comedian Gabriel Iglesias, under a long-term deal with Fuse and NUVOtv, will star in a six-episode unscripted comedy series on Fuse. The series will follow Iglesias and two other comics on the road. "… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Taking loyalty programs to the next level

5/22/2015

  • SmartBrief/SmartBlog on Food & Beverage

Restaurants and food retailers are increasingly turning to omnichannel strategies to fire up personalized, relevant loyalty programs that win over new patrons and keep core customers coming back, Smar… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Flurry: Apps dominate time Canadians spend on mobile

5/22/2015

  • eMarketer

Social and messaging applications dominated as apps overall accounted for 86% of the time that Canadians spent on mobile devices in March, according to Flurry. The app category that saw the biggest ye… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Apple said to work on iPhone control app for home devices

5/21/2015

  • VentureBeat

IPhone users may soon be able to easily control connected devices throughout their homes using a Home application for iOS 8. The app, reportedly under development, presents a series of scenes based on… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Could you beat a robot at Texas Hold 'em?

5/22/2015

  • Wired.com

Computers can beat humans at chess, but the best players can still beat artificial intelligence at poker. Researchers say that may not be the case for long. "While humans may still be ahead for now, i… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

User-experience factors to consider at a project's onset

5/22/2015

  • Adobe.com

Designers should research their target audience, define the goal of a project and map out its content first to build a compelling user experience, writes Linn Vizard. Also consider the site's accessib… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Delta Air Lines' new safety film targets Internet generation

5/20/2015

  • Mashable
  • The Atlanta Journal-Constitution (free content)
  • Daily News (New York)

Delta has released its newest safety film on the Internet in advance of its rollout on planes. The video features a who's who of Internet memes and references to viral videos -- features that Delta ho… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Mazda hopes to clarify "Zoom Zoom" with new tagline

5/22/2015

  • MediaPost Communications
  • Automotive News (free content)

Mazda is hoping to clarify its "Zoom Zoom" tagline by adopting a new one -- "Driving Matters." The company is planning a television, cinema, print, out-of home and digital campaign centered on its CX… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

Report: Video ad views on the rise

5/21/2015

  • MediaPost Communications

FreeWheel's first-quarter report on the state of the digital video market finds that views for video ads went up 43% year-over-year. The study also finds that more consumers viewed video content on mo… Read More