Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

MMA Vietnam chapter makes debut with co-chairs

4/15/2014

  • Digital Market Asia

Tran Thi Lan Thanh, chief of Goldsun Focus Media, and Jacob Kvist, chief of GroupM Vietnam, have been selected as co-chairs of the MMA's newly launched Vietnam chapter. "The presence of the MMA in Vie… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Do you know when to think outside the box?

4/15/2014

  • Farnam Street

Most businesses try to solve problems with "default thinking" -- a systematic, rational approach that can work wonderfully when you're dealing with fixed, predictable situations, writes Shane Parrish.… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Science Channel picks OWN's Rita Mullin for GM role

4/15/2014

  • TheWrap.com

Rita Mullin, OWN's executive vice president of programming and development, in June will become general manager of Discovery Communications sibling Science Channel. Mullin succeeds Debbie Adler Myers.… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

How Hostess brought back its brand

4/15/2014

  • BakeryAndSnacks.com (France)

Hostess Brands relaunched in July after a bankruptcy shut the business down completely, and bringing products including Twinkies and Ding Dongs back to the market took "a herculean effort," Hostess Pr… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Analysis: Companies use location data sparingly to keep customers

4/9/2014

  • American City Business Journals

While location-tracking technology for smartphones has advanced significantly in recent years, many companies have yet to fully implement it because they don't want to turn off consumers who may feel … Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Chrysler taps 3D AR for mobile model tours

4/15/2014

  • Mobile Marketer

A new 3D augmented-reality application from Chrysler will allow smartphone and tablet users at the New York Auto Show to do a virtual test drive of the latest Chargers and Challengers and customize th… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Google refreshes Glass with "KitKat," halts video calls

4/15/2014

  • ZDNet
  • Computerworld

Google Glass is being refreshed with Android 4.4 "KitKat," and Google said it is temporarily pausing the wearable computer's capability for video calls. Early adopters, known as Explorers, weren't mak… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Why it's time to integrate social across your business

4/15/2014

  • SmartBrief/SmartBlog on Social Media

Companies should stop treating social media as a separate discipline and start integrating social into all aspects of their business, Drew Neisser writes. "[D]efining social as its own discipline mean… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

How to design for Google's newest search algorithm

4/15/2014

  • Vandelay Design Blog

Google's most recent changes to its search algorithm mean that optimizing your site for search is now about much more than keywords. The changes benefit Web designers by adding considerations for cont… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

KFC releases chicken corsage to drum up prom-season buzz

4/13/2014

  • Newsday (Long Island, N.Y.) (free content)

KFC has released a limited-edition prom corsage bearing a piece of fried chicken surrounded by baby's breath. The unusual accessory is being made in partnership with a Kentucky florist, and only 100 a… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Why brands should be the consumer's mentor, not their hero

4/15/2014

  • Adweek

Brands shouldn't try to be the consumer's hero, but instead should adopt a marketing strategy that makes the consumer the hero and the brand the mentor. Becoming a mentor means changing terminology --… Read More