Marketing

MMA SmartBrief - APAC Edition

News about mobile marketing for the Asia-Pacific region

MMA SmartBrief - APAC Edition

Published in partnership with: Mobile Marketing Association - Asia Pacific

Groupon offers group chat service in Malaysia

6/17/2013

  • Marketing-Interactive.com (Singapore)

Groupon Malaysia is offering a group chat service in partnership with South Korea's Kakao Talk. Groupon Malaysia Plus Friends will send users a stream of real-time updates and deals from celebrities, … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

The pros and cons of synchronized innovation

6/19/2013

  • MIT Sloan Management Review (subscription required)

There is value in linking your innovation with the product pipelines of companies in related fields, writes Jason P. Davis. That's what allows Microsoft to ensure there are new games available for eac… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

CNN fails to shake up competition with "New Day" launch

6/18/2013

  • Hollywood Reporter (free content), The

CNN's "New Day" for its Monday debut performed better than its predecessor in the time slot a year ago but still ended up a distant fourth behind rival cable shows. "New Day" attracted an average of 2… Read More

MMA SmartBrief: Europe, Middle East, & Africa Edition

Mobile marketing news for Europe, Middle East and Africa

MMA SmartBrief: Europe, Middle East, & Africa Edition

Published in partnership with: Mobile Marketing Association - Europe, Middle East, Africa

U.K. carriers plan targeted mobile ads

6/17/2013

  • SNL Financial (free content)

U.K. mobile users can expect to begin receiving targeted ads via their mobile applications as soon as this summer, thanks to the efforts of three of the country's largest carriers. Vodafone Group, EE … Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Private-label brands excel even as economy recovers

6/19/2013

  • MediaPost Communications

Even as the economy rebounds, quality and lower prices are keeping private brands strong, giving those brands new opportunities for growth, writes Annica Blake, global head, research services, Integre… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Analysis: NSA scandal underscores need for transparency in data collection

6/19/2013

  • LBx Journal

The National Security Agency surveillance scandal highlights the need for transparency in the private sector when it comes to collecting location data, Natasha Leger writes. Many companies have adopte… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Amazon gift card allows circle of Facebook friends to contribute

6/19/2013

  • MobileCommerceDaily.com

Facebook users can pitch in to buy a gift card for one of their friends using a new service from Amazon. A single user creates the card through Amazon Birthday Gift and then invites friends to contrib… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association (MMA)

Google wants to reveal federal data-access activity

6/19/2013

  • New York Times (tiered subscription model), The
  • eWeek

Google is seeking permission from the Foreign Intelligence Surveillance Court and the FBI to release information regarding government data access requests by the government. "Google's reputation and … Read More

SmartBrief on Social Media

Social media marketing news

SmartBrief on Social Media

Lessons from Japanese politicians' social media faux pas

6/19/2013

  • Miami Herald (free registration), The

Japanese politicians are finding themselves in hot water over their social networking, including Prime Minister Shinzo Abe, who drew criticism after posting disrespectful comments on Facebook. That sh… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Security concerns should put HTML5 developers on alert

6/19/2013

  • Dark Reading

While HTML5 offers the possibility of rich application features, the way it stores data in the browser makes information vulnerable to attackers, experts warn. The shift means Web development firms sh… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

WOMM is more important to small businesses than 5 years ago, survey says

6/19/2013

  • DailyFinance.com

The number of small businesses that say word-of-mouth marketing is their most important venue for acquiring new customers increased from 32% to 40% in the past five years, according to survey data fro… Read More

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