Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Sustained strong gains seen for Twitter in Argentina

8/26/2014

  • eMarketer

The number of individual monthly users of Twitter in Argentina will rise to 3.7 million this year for a gain of 44.5%, eMarketer predicts. Further double-digit increases are projected through 2016 eve… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

The new way to manage leads

8/29/2014

  • Sales Benchmark Index

The "most exciting" evolution in lead generation and management is the Dynamic Lead Management Process, Vince Koehler writes. The process includes five options for nurturing established leads: grade, … Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

"Banksy Does New York" documentary is coming to HBO

8/29/2014

  • Hollywood Reporter (free content), The

HBO will debut the documentary "Banksy Does New York" on Nov. 17, according to HBO Documentary Films President Sheila Nevins. "From the moment Banksy took over the streets, New Yorkers became obsessed… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Older consumers prefer "natural" foods over "organic," report says

8/29/2014

  • FoodNavigator

Consumers older than 55 prefer foods with a "natural" label, rather than "organic," as the demographic becomes wary of overly-processed foods and seek healthier options, according to a report from Can… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Success of mobile payments may hinge on small purchases

9/2/2014

  • MediaPost Communications

Consumers generally prefer to use cash for payments under $5, and ease of use may prove the key for mobile payments in this category, writes Chuck Martin. Mobile could provide an even simpler solution… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Google removes privacy app that blocked ad tracking

8/29/2014

  • Wall Street Journal (tiered subscription model), The

Google has removed an application called Disconnect Mobile that essentially stopped other apps from data collection. The Android Play store does not allow software that interferes with the operation o… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

How to turn social analytics into action

8/29/2014

  • eConsultancy.com

Twitter and Pinterest have broadened access to their social analytics tools, and that's good news for brands, writes Simon Penson. Using social data can help you pick the best day to tweet, the ideal … Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

A review of static website generators

8/29/2014

  • Mashable

Static website generators speed and simplify the building and maintenance of websites to meet the increasing demand of users for quick and seamless experiences. Grace Smith reviews 13 top generators a… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

WOMM sustains local business for 30 years

8/28/2014

  • Pittsburgh Tribune-Review

A husband-and-wife duo has run a small ice-cream shop near Pittsburgh since 1984. The couple say their success comes from a commitment to great customer service, which leads to strong word-of-mouth ma… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Bud Light's "Whatever, USA" takeover is a go in Colo.

8/29/2014

  • Advertising Age (free access for SmartBrief readers)

Bud Light's plan to take over Crested Butte, Colo., as part of its summerlong "Whatever, USA" campaign is back on track after the brewer upped its donation to the town to win approval. Some residents … Read More