Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Rhapsody expands in Latin America, Europe through carriers

7/29/2014

  • TheNextWeb.com

Pioneering music-streaming service Rhapsody says it has passed 2 million paying subscribers worldwide. The service is partnering with various carriers to pre-load Rhapsody on feature phones, an effort… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Price is the main roadblock to converting leads, survey finds

7/30/2014

  • MarketingProfs

Sixty percent of business-to-business marketing and sales teams say the main reason that leads don't convert to sales is price, according to a Demand Metric and Showpad report. It found that sales pro… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

FCC demands action in Time Warner Cable's sports net dispute

7/30/2014

  • Bloomberg

Time Warner Cable has been informed by the Federal Communications Commission that "inaction is no longer acceptable" regarding its standoff with rival pay-TV providers over carriage of the Los Angeles… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Ill. municipality bans plastic bags at chains, franchises

7/30/2014

  • Chicago Sun-Times (free registration)

Officials in Evanston, Ill., have approved a ban on the use of disposable plastic shopping bags at chain and franchise stores. “We’re not taxing anybody. We’re not charging anybody. We’re just… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Coca-Cola campaign invites sharing a Coke via Twitter

7/30/2014

  • MobileCommerceDaily.com

For $5, Twitter users can buy a Coke for their friends at Regal Cinemas. Coca-Cola's "Tweet-a-Coke" extends the company's "Share-a-Coke" campaign further into social media. Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Twitter posts user, revenue growth in second quarter

7/30/2014

  • Bloomberg
  • Wall Street Journal (tiered subscription model), The

Twitter ended the second quarter with 271 million subscribers, up 24% year-over-year, and its revenue more than doubled to reach $312.2 million, though its net loss grew to $144.6 million. Mobile acco… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Don't forget about offline word-of-mouth

7/30/2014

  • Fast Company online

Social media generates 25 billion brand impressions a year, but research indicates that offline person-to-person interactions account for 30 times that number, Gabrey Means and Cassie Hughes write. "T… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Where to find stock photos for Web design

7/30/2014

  • Designmodo

Raumrot, Little Visuals and Unsplash are among the 16 services Carrie Cousins lists in this roundup of places for designers to find free stock images for use on websites. Just be sure to read the fine… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Diners love sharing what's on their plate

7/29/2014

  • Wall Street Journal (tiered subscription model), The

Priscilla Parkhurst Ferguson's latest book, "Word of Mouth," tackles the American obsession with talking about food. The modern foodie tells stories to friends about a great meal, writes reviews about… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How to develop a stronger CMO-CFO relationship

7/30/2014

  • Wharton Magazine online

Developing a closer alliance with chief financial officers begins with learning to speak their language, being specific about the financial impact of marketing initiatives, and knowing how to account … Read More