Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

AdNear aims to expand reach with new funding

10/21/2014

  • Business Standard (India)

India-based AdNear is looking to expand its location intelligence service into new markets with $19 million in additional funding. AdNear's real-time bidding platform offers programmatic consumer ad t… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Survey: Online B2B shopping is on the rise

10/22/2014

  • MarketingProfs

Online shopping is becoming more common with business-to-business buyers, 68% of whom do it at least some of the time, up from 57% last year, according to an Acquity Group study. The number of B2B buy… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

"Z Nation" gets a second season order from Syfy

10/22/2014

  • Hollywood Reporter, The

Syfy has ordered a second season of its zombie drama, "Z Nation," after the series averaged 1.5 million viewers for the first half of its freshman run. Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Meijer launches in-store, online everyday meals program

10/22/2014

  • Grand Rapids Business Journal (Mich.)

Meijer has launched a new program that promotes product combinations from different brands to help customers find ready-to-go meals for families of four at a cost of between $12 and $15 per meal. The … Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Adobe and Nielsen team for digital analytics service

10/21/2014

  • MediaPost Communications

Nielsen's digital audience measurement products will be integrated with Adobe Analytics and Adobe Primetime in a new cross-platform partnership between the two companies. The service aims to improveme… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Haystack app automates contact-info exchange

10/22/2014

  • Sydney Morning Herald (Australia), The

The Haystack application aims to replace paper business cards by automating the contact details stored in user devices, including social media account information. An updated version of the app, origi… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

The rise of "omnicultural marketing"

10/22/2014

  • SmartBrief/SmartBlog on Social Media

Brands need to think globally to appeal to tech-savvy young consumers, Jamie Gutfreund writes. "[M]illennials want marketers to move away from multicultural marketing and lean toward a new omnicultura… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

How parallax scrolling tells a continuous story

10/22/2014

  • WebDesignLedger.com

Nike pioneered parallax scrolling as a storytelling technique three years ago, and it has since become a popular way for brands to make Web designs come alive. Nancy Young lists 30 sites that can insp… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Wine marketing in Turkey becomes word of mouth only

10/22/2014

  • Forbes

Turkish wineries have relied on word-of-mouth marketing since the government restricted most alcohol-related marketing last year. Closed-group dinners and subtle promotions on Instagram are core to wi… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Don't let hypertargeting lead you away from the core brand

10/22/2014

  • iMedia Connection

Beware of getting too exact with targeted content -- brands risk having messages become too fragmented when they try to reach multiple audience segments at once, writes Michael Caccavale, CEO of Plur… Read More