Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Latin America, Asia hold potential for app developers

1/27/2015

  • Forbes

Latin America and Asia are increasingly the lands of promise for third-party application developers, writes Ewan Spence, noting that smartphone growth in these markets offers the potential for growth … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Weigh basic strategic factors before marketing via mobile

1/30/2015

  • Forbes

Mobile is now firmly established as an indispensable platform for marketing, and several considerations emerge as principal factors that chief marketing officers should take into account, writes Steve… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Comcast and Time Warner Cable push back end date for merger

1/30/2015

  • Multichannel News

Comcast and Time Warner Cable have pushed back to Aug. 12 the end date for their proposed merger. The two parties originally anticipated the deal would close by Feb. 12, one year after it was announce… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Hershey looks to revive impulse buys

1/30/2015

  • Washington Post (tiered subscription model), The

Consumers are less likely to buy candy, chocolate and other items in the checkout line on impulse due to the evolution and speed of today's checkout process, so Hershey is looking to bring consumers b… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Would you rather have a Super Bowl ad or 3.5 billion display ads?

1/30/2015

  • Digiday.com

If a Super Bowl advertiser reallocated the $4.5 million price tag for a 30-second spot toward digital, it would mean nearly a week's worth of Snapchat ads, 50 million video views on Facebook or 3.5 bi… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Canadian regulator rules in favor of Net neutrality in Bell case

1/30/2015

  • Globe and Mail (Toronto) (tiered subscription model), The

The Canadian Radio-television and Telecommunications Commission has struck down a practice by Bell Mobility and Videotron allowing customers to use the companies' own streaming-video services at a fla… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Don't play rock-paper-scissors against a statistician

1/30/2015

  • MentalFloss.com

The outcome of a round of rock-paper-scissors isn't random, statisticians say, arguing that people's choice of move is influenced by whether they won or lost a previous round. That means it's possible… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

E-Commerce options on WordPress for less than $100

1/30/2015

  • Vandelay Design Blog

Using WordPress to build an e-commerce site is useful because most developers are already familiar with the platform and it can be hosted anywhere, writes Steven Snell. He lists dozens of e-commerce t… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Some Super Bowl ads ditch humor to tackle serious issues

1/30/2015

  • Wall Street Journal (tiered subscription model), The

Brands are taking a more serious approach to Super Bowl advertising this year, although there are still comedic and entertaining ads. The NFL and Coca-Cola are addressing serious issues, while Doritos… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How CPGs can work with changing retail, consumer landscape

1/30/2015

  • Deloitte University Press

Consumer product companies are dealing with changes that include consolidation in the retail world, more shopping on emerging platforms, and consumers who "are more heterogeneous in their preferences … Read More

Reader Poll