Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Video calling comes to Facebook Messenger

4/28/2015

  • V3.co.uk (U.K.)

Facebook Messenger is adding a video option for easy and quick calling within the application. The initial rollout is mainly across North America and Europe with plans to expand to other regions in th… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Universal Avenue provides freelance sales force

4/28/2015

  • TechCrunch

Swedish company Universal Avenue will provide small business-to-business companies with a freelance sales team. The service is currently only operating in Sweden and Greece, but the company plans to g… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Yahoo boosts original slate with mix of live, scripted and unscripted

4/28/2015

  • Hollywood Reporter, The

Yahoo is adding some 18 original series across multiple genres, with many of them tied to its digital magazines. Yahoo's live programming will feature a daily concert in partnership with Live Nation. … Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Lunds, Byerly's combine to form new banner

4/27/2015

  • Progressive Grocer

Lund Food Holdings will combine its Lunds and Byerly's banners into one brand on Thursday, unveiling a re-bannered Lunds & Byerlys store in Minnesota. The unified logo will be added to all 27 stores i… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Pinterest program is designed to facilitate more brand posts

4/28/2015

  • Adweek
  • Advertising Age (free access for SmartBrief readers)

Pinterest has created a set of tools for its marketing tech partners that will allow marketers to better manage their presence on the social network. The program allows for scheduled pins and automate… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Kabam to work with Longtu for Chinese game release

4/28/2015

  • VentureBeat

Kabam has partnered with Longtu Games to release the mobile game "Marvel: Contest of Champions" in China. Kabam will adjust the Western version of the game that has been downloaded 31 million times to… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Behind the scenes with social media "click farmers"

4/28/2015

  • New Republic (free registration), The

Security stings have knocked out several of the spambot networks once used to generate e-mail spam, and many of the cyberentrepreneurs behind the spam campaigns have now graduated to social media clic… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Deliver meaningful user feedback with live app regions

4/28/2015

  • SmashingMagazine.com

ARIA live regions allow applications to provide continuous feedback to users in a static location, ensuring they see new messages, confirmations and notices. Heydon Pickering provides a tutorial on de… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Wells Fargo embraces diverse families in ad

4/24/2015

  • Adweek

Wells Fargo is kicking off a campaign with a spot called "Learning Sign Language" that shows a lesbian couple practicing how to sign in anticipation of meeting the deaf child they're going to adopt. "… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

ANA seeks to accelerate transition to viewable ads

4/28/2015

  • MediaPost Communications
  • Advertising Age (free access for SmartBrief readers)

ANA has asked its members to center their digital strategies around "measurably viewable" ads, with CEO Bob Liodice saying the shift to viewable must accelerate so that digital ads can become "consist… Read More

IAB SmartBrief on Video

News for advertising, marketing and media professionals

IAB SmartBrief on Video

Published in partnership with: Interactive Advertising Bureau

NewFronts success will come down to storytelling, says IAB's Bager

4/27/2015

  • VideoInk

The interactive and immersive experience of digital video make it an ideal format for rich storytelling, and success at that is what will set apart the best presenters at this year's Digital Content N… Read More