Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Mobile can become a shop window in U.K., Instagram exec says

11/25/2014

  • Wired.co.uk (U.K.)

Advertising on Instagram is still new in the U.K., but Tracy Yaverbaun, the company's head of brand development in Europe, the Middle East and Africa, sees a bright future in it for physical stores. "… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

The key to B2B blogging: Knowing your audience

11/25/2014

  • Reputation Capital Media Services

Headlines can either grab readers and pull them into the story, or they can push them away. Brooke Howell writes that it's particularly important for business-to-business marketers to take into accoun… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Mark Cuban: Strict regulation would hurt broadband innovation

11/25/2014

  • Washington Post (tiered subscription model), The

Regulating broadband as a traditional utility could hurt its role as "a platform for creativity and innovation," says Dallas Mavericks owner Mark Cuban. He adds that creating "fast lanes" for content … Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Retailers use food to keep shoppers coming back

11/25/2014

  • SmartBrief/SmartBlog on Food & Beverage

Retailers from Barnes & Noble to Pep Boys to Nordstrom have added food and beverage options that encourage customers to stay and shop, writes branding expert David Weinberger. In addition to extending… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Ruffles' experimental move to all-digital ads pays off

11/25/2014

  • Digiday.com

Ruffles spent nearly 100% of its ad budget on digital this year as part of an experiment by parent company Frito Lay. The change allowed Ruffles to create more video content with a smaller budget, and… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Candy Crush scores big with Facebook’s video advertising

11/25/2014

  • MediaPost Communications

Candy Crush Saga

Facebook and King.com are reporting that over 100 million users have viewed the Candy Crush video-ad program online, with 70% using their mobile devices to view or download the game. King's new advert… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Kitten hitches a ride from N.M. to Maine

11/25/2014

  • Reuters

A kitten that went missing in New Mexico has been found in Maine. It's unclear how the kitten made its 2,300-mile journey, but it was ultimately found in a duffel bag among furniture being donated to … Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Report: Native apps are based on Web languages

11/25/2014

  • Register (U.K.), The

Native mobile-application development is popular for its ease of use and performance, but many native programs are actually based on Web languages HTML and JavaScript. Still, developers must embrace m… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

How to get the audience talking

11/24/2014

  • Small Business Trends

The key to higher engagement is to know the audience and create content it wants to see, says Andrew Shipp, social media manager for GoPro. Certain social platforms require a different approach, he sa… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

ANA: Advertisers favor Facebook, have more LinkedIn connections

11/25/2014

  • MediaPost Communications

Advertisers have more LinkedIn connections than Facebook friends, on average, but they like Facebook the best, an ANA survey of its members shows. Advertisers are more active on social media than the … Read More

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