Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Nokia faces strong competition in UAE

7/22/2014

  • ZDNet

Nokia maintains a lead in mobile phone sales in the United Arab Emirates, but that status is increasingly challenged by smartphones from Samsung and Apple, according to official data. Nokia's declinin… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Japanese telecom touts its personal successes in B2B push

7/22/2014

  • Wall Street Journal (tiered subscription model), The

Japan's SoftBank is pitching its mobile and cloud offerings to U.S.-based business-to-business clients in part by touting its own success in increasing worker productivity through technology. SoftBank… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

FX Networks chief says comedies can break ground too

7/22/2014

  • Broadcasting & Cable (subscription required)

John Landgraf, CEO of FX Productions and FX Networks, said FX's recent focus on comedy series was a bid to stand out amid a deluge of dramas, adding that shows such as "Louie" have "opened up the crea… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Regional Harris Poll ranks Wegmans, Publix in top spots

7/22/2014

  • Rochester Democrat and Chronicle (N.Y.) (tiered subscription model)
  • American City Business Journals

Wegmans Food Markets was named the best grocer in the Northeast region, while Publix was Brand of the Year in the South, according to a Harris Poll EquiTrend study released Monday. This was the first … Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Pinterest sees higher engagement through mobile

7/22/2014

  • eMarketer

Mobile engagement on Pinterest is higher than that through desktops, according to a ShareThis analysis of the second quarter. It found that U.S.-based mobile users were three times as likely to pin co… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Scopely, Space Inch partner for publication, monetization of apps

7/21/2014

  • VentureBeat

Mobile-game publisher Scopely has purchased and will release Space Inch's puzzle application Disco Bees. The two companies have also partnered so Scopely can help with monetization efforts for Space I… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Seoul snubs Uber, says official taxi app is on the way

7/22/2014

  • Korea Times (Seoul), The
  • Wall Street Journal (tiered subscription model), The

Seoul has banned Uber, saying it will instead launch its own application focused on connecting users to official taxi companies. "Seoul is in danger of remaining trapped in the past and getting left b… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Make pictures pop with these editing ideas

7/22/2014

  • Design Shack

Don't be afraid to use crop, blur, shape and color effects to make photos stand out, writes Carrie Cousins. She offers examples of how these tools can improve site design and passes along this advice:… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Your followers control your brand

7/20/2014

  • Fast Company online

The social media era has created a world of opportunities and challenges for firms trying to cultivate their brands. They have an army of followers to spread the word about products, but how those fan… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Tremor campaign supports viewability standards for videos

7/22/2014

  • MediaPost Communications

Tremor Video is running a public service campaign that seeks to build awareness of newly approved video viewability standards. The campaign is also meant to support a creative contest from 3MS, the in… Read More