Marketing

Groupon Malaysia is offering a group chat service in partnership with South Korea's Kakao Talk. Groupon Malaysia Plus Friends will send users a stream of real-time updates and deals from celebrities, … Read More

LinkedIn executive editor Daniel Roth says the business social network's introduction of "Influencers" columns -- contributed by Barack Obama, Bill Gates, Meg Whitman and others -- is increasing engag… Read More

Red Touch Media is pushing for the TV industry to drop one of the last vestiges of the pre-digital past: the DVD screener. The company's Bridge content management and distribution platform allows for … Read More

U.K. mobile users can expect to begin receiving targeted ads via their mobile applications as soon as this summer, thanks to the efforts of three of the country's largest carriers. Vodafone Group, EE … Read More

Ed's Riverside grocery store in Martinsburg, Pa., is going out of business as consumers switch to big box stores, leaving the community without a full-service grocery store. Ed's Riverside, which open… Read More

Google has acquired Israeli mapping and navigation startup Waze in a deal that reportedly tops $1 billion. The search giant has confirmed the acquisition but not the price, saying Waze technology will… Read More

Google is taking mobile into account in its search rankings, granting higher positions to those sites that provide a better mobile experience. The change means that mobile optimization is more importa… Read More

The self-improvement tracking application Lift is extending its reach beyond the iOS platform with a browser-based version. The application takes user activity and makes it public, aggregating the dat… Read More

Wal-Mart has multiple Twitter handles, so the retailer's data mavens put systems in place to automatically cross-post each day's most successful tweets from across the company's social media portfolio… Read More

Distributed computing platform Hadoop began in the mid-2000s as a tool for "processing the sort of data sets we were getting crawling the Web," said creator Doug Cutting. To Cutting's surprise, compet… Read More

People are more likely to pass on content to friends that makes the sender look good, writes word-of-mouth-marketing researcher Jonah Berger. He and his team looked at 7,000 pieces of content to find … Read More