Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Tigo enhances mobile money service in Tanzania

9/16/2014

  • Reuters

Interest payments are the consumer enticement for Tigo's new mobile money offering in Tanzania. Tigo says the payment service works well with the mobile money transfers it began offering earlier this … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Newsletter advertising proves popular for B2B

9/17/2014

  • MarketingProfs

A MediaRadar study of business-to-business marketers who advertise in e-mail newsletters found that, for one-third of them, it is the only form of advertising they use. About half also advertise in pr… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Viacom study reveals how viewers decide what to watch

9/17/2014

TV is becoming "a bigger part of our audiences' lives than ever before," thanks to TV Everywhere and the ability to access programming on multiple devices, says Viacom Chief Research Officer Colleen F… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

The advantage of marrying packaging and social media

9/17/2014

  • SmartBrief/SmartBlog on Social Media

Big brands are finding success with strategies that marry excellent product packaging design with brand promotion and consumer engagement across a variety of social media, such as Coca-Cola's #ShareAC… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

CBS to alert fans to schedule changes via mobile

9/17/2014

  • Mobile Marketer

IOS mobile users who have signed up for CBS' Eye-lert feature will now get push notifications of program time changes due to extended NFL coverage on Sundays. Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Twitter enhances ad targeting features

9/16/2014

  • Marketing Land
  • Adweek

Advertisers will be able to target consumers by their mobile phone numbers and mobile ad IDs on Android and iOS devices using new features on Twitter's self-service ad dashboard. Another new Twitter c… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Would-be branded handles are in use by regular Twitter users

9/17/2014

  • Adweek/AdFreak blog

A surprising number of marketers failed to lock down their brands' names on Twitter before they were claimed by other users. Handles including @Lego, @Advil, @Kraft and @JohnnieWalker are all used by … Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Stationery templates help sync design, online and off

9/17/2014

  • Noupe (Germany)

Branding exists on the printed page as much as the Web page and a uniform design is essential to building a strong identity. This list of 30 free stationery templates covers business cards, envelopes,… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Businesses offer discounts for consumer buzz

9/16/2014

  • MSN Money

The offer of discounts to consumers who refer friends or family takes a new dimension when it is linked to online media. More businesses are seeking out social media as a forum to encourage customers … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

McDonald's may take its custom toppings test nationwide

9/17/2014

  • Bloomberg

McDonald's is considering expanding its build-your-own-burger experiment, which provides customers with touch-screens on which they can select burger ingredients such as jalapeños and tortilla strips… Read More