Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

House of Fraser introduces beacon-equipped mannequins for in-store guidance

8/19/2014

  • MobileCommerceDaily.com

Mobile-equipped shoppers at the U.K.'s House of Fraser will be able to chart their searches in the store, look up pricing details and access other services through beacon-equipped mannequins. The beac… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Why every B2B brand should use Twitter for customer service

8/21/2014

  • SocialMediaB2B.com

Regardless of size, Twitter is a tool that every business-to-business brand should use as part of the customer-management process because of its speed, writes Shankar Ganesh. Best practices for B2Bs o… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Technology fuels new ways to find creative talent

8/21/2014

Nickelodeon's open call for animated series ideas at Comic-Con in July is one of several ways that cable networks are "tapping into the general public for talent," Nick Friedman writes. "[W]ith the sp… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Delhaize looks to sell Bottom Dollar Foods, report says

8/21/2014

  • American City Business Journals
  • Philly.com (Philadelphia)

Delhaize has placed 66 Bottom Dollar Foods stores in Pennsylvania, New Jersey and Ohio for sale, according to an industry report. The report says ALDI and SUPERVALU could be potential buyers of the di… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Tumblr growth provides a lift at Yahoo

8/21/2014

  • eMarketer

Tumblr users increased by nearly half last year and a further 25% gain is projected for this year by eMarketer. The performance provides a lift for owner Yahoo, where display ad revenue continues to d… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Google gives marketers deep-linking tool for YouTube, Search promotion

8/20/2014

  • MediaPost Communications

Google announced that developers and marketers can now promote applications on YouTube and the company's Search feature through deep-linking practices. The search ads for the apps are shown only to us… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Uber will allow other brands to link with its service

8/21/2014

  • Bloomberg Businessweek
  • TechCrunch

Uber has launched a software platform that will allow companies including Starbucks, United Airlines and OpenTable to tap into its service and easily hook up their online customers with Uber rides. Th… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Why designers rule for site portability

8/21/2014

  • Hongkiat

Website builders including Weebly and Wix have let millions of people create simple websites very quickly, but they may cause some problems not present with hiring a designer. The largest issue is mig… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Honda isn't young and hip but tried to be

8/19/2014

  • Billboard.com

Honda Motor's attempt to connect with young consumers is a cautionary tale of how not to do brand engagement, writes Glenn Minerley of Momentum Worldwide. The carmaker spent $50 million to attach its … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Why marketing departments need more salespeople

8/21/2014

  • iMedia Connection

With online influencers playing an increasingly important role in many marketing plans, employees with traditional sales skills will be a must-have for marketing departments, writes Benjamin Taylor of… Read More