Marketing

Mobile marketing is creating thousands of jobs and increasing productivity and innovation across Asia, where mobile adoption has been widespread, writes Rohit Dadwal. In fact, mobile penetration has o… Read More

Google has improved its Google+ social network by making the content more consistently distributed across multiple device platforms and by using a screen-oriented multiple-column style, Pamela Vaughn … Read More

Robert L. Johnson, the founder of Black Entertainment Television, is now focusing on the Internet, where his RLJ Entertainment has launched a pair of premium YouTube channels. OnCue, which costs $1.99… Read More

Dublin-based Brandtone will use its consumer databases in South Africa, Russia, Turkey and Brazil to deliver insights on consumers in those countries under a deal with market research consultancy TNS.… Read More

Weis Markets has launched Mystery Tours, a healthy-eating education program for second- through fourth-graders. Children are given hats, spyglasses and writing pads and are invited to solve the myster… Read More

Viewers can access successive views of their world via satellite images spanning 35 years with TIME magazine's new Timelapse project. The imagery is pulled from Landsat satellites and spans the Earth'… Read More

White Castle is incorporating mobile in a multimedia campaign for its "Slider-bration," offering 25-cent slider sandwiches for a limited time. A tap on White Castle's mobile ad takes users to a dedica… Read More

Samsung Electronics is offering a total of $800,000 in winnings as part of a contest to get developers writing applications for the Galaxy S4 smartphone. Developers must use the Samsung Chord SDK and … Read More

Ad agency Cornett-IMS is paying impressively hirsute men to wander around with small advertising placards mounted in their beards. A&W has bought space on the "beardboards," and other brands are expec… Read More

Responsive Web design is on the rise among marketers, who see increasing device fragmentation and need the framework to deliver content efficiently, according to this article. But self-described exper… Read More

Joining a relevant Pinterest community or starting your own can enhance your brand's word-of-mouth-marketing efforts on the social-networking site, writes Janette Speyer. Repining relevant posts from … Read More