Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Kenyan bank will distribute NFC phones to retailers to build mobile payments

4/22/2014

  • ITWeb.co.za (South Africa)

Kenya's Equity Bank is sending out more than 300,000 free NFC-equipped mobile phones to retailers nationwide in a bid to expand the use of mobile point-of-sale technology. "The NFC-enabled phones and … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Top tactics for proving marketing's worth

4/23/2014

  • Sales Benchmark Index

Budget cuts often loom over marketing, but the ax is more likely to fall if marketers haven't proven their value by showing the return across all marketing efforts instead of just new customers, write… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

How a cable box (and more) is recycled and reused

4/23/2014

Cable boxes, televisions and other cable equipment are increasingly being recycled, with companies offering to reuse plastic cases and extract the precious metals in circuit boards. "These recycling j… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

FMI teams on industry effort to cut food waste

4/23/2014

  • SmartBrief/SmartBlog on Food & Beverage

FMI, along with dozens of other industry groups, including the National Restaurant Association and the Grocery Manufacturers Association, is part of the Food Waste Reduction Alliance, which last week … Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

AlterGeo's location data to be used to assess credit-worthiness

4/23/2014

  • TechCrunch

Several banks in Russia have signed a deal with AlterGeo, a hybrid positioning system that uses Wi-Fi, WiMax and GSM among other technologies to create a detailed picture of the user's whereabouts whe… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Barclays offers iPad app for smaller institutional clients

4/23/2014

  • MobileCommerceDaily.com

A new iPad application from Barclays takes into account institutional clients' investment decisions to deliver relevant information drawing on Barclays' resources. The Barclays Live app is intended to… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

AgeCheq offers developers, advertisers tools for in-app COPPA compliance

4/22/2014

  • VentureBeat

A federal crackdown on compliance with the Children's Online Privacy Protection Act is coming, so software company AgeCheq is offering a free tool for mobile application and game developers and advert… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Colbert delivers 17-year-old Top 10 list on "Late Show"

4/23/2014

  • Entertainment Weekly

Stephen Colbert, who will take over CBS' "Late Show" next year, made an appearance on the show this week in which he dropped his "Colbert Report" persona and discussed applying for a job as a writer f… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

How to create mobile notifications that won't go ignored

4/23/2014

  • Designmodo

Product owners can maximize the likelihood of grabbing a user's attention on a mobile device with a pop-up message by first weighing the importance of the notification and whether the message offers t… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Twitter users hijack NYPD social campaign

4/23/2014

  • CNN

Twitter users have taken over the #MyNYPD hashtag, turning the New York Police Department's campaign to highlight its good work into a forum to show alleged policy brutality. Images posted include one… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How leaders can get their team to "clarity" faster

4/23/2014

  • Inc. online (free registration)

Staff members who are overwhelmed or underprepared can cause a decrease in "speed to clarity," defined by Predictable Success CEO Les McKeown as the time between the discovery of an issue and that iss… Read More