Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Tigo enhances mobile money service in Tanzania

9/16/2014

  • Reuters

Interest payments are the consumer enticement for Tigo's new mobile money offering in Tanzania. Tigo says the payment service works well with the mobile money transfers it began offering earlier this … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

What Richard Branson can teach you about social media

9/16/2014

  • HubSpot.com

Not many C-suite executives are on social media, but those that are "just plain get it," writes Shannon Johnson. Virgin Group founder Richard Branson demonstrates that not all shared content has to be… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Discovery celebrates "Culture of Curiosity" for Hispanic Heritage Month

9/16/2014

  • Multichannel News

Discovery Networks are marking Hispanic Heritage Month in September with three 15-second spots in English and Spanish that spotlight a sushi chef, a video game blogger and a teacher whose successes ha… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Report: Greece's small food shops fared worst in downturn

9/16/2014

  • Kathimerini (Greece)

More than 3,500 Greek food stores including neighborhood butchers, small grocers and minimarkets closed their doors between 2010 and 2013, according to IRI, as the country coped with a severe economic… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Coca-Cola app recognizes TV content for second-screening

9/16/2014

  • Mobile Marketer

Coca-Cola in Spain has launched a mobile application called SmileWorld that allows users to tap content on a TV show or ad to load synced features or coupons on their mobile devices. The app's capabil… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Governments step up their requests for user data, Google says

9/16/2014

  • Guardian (London), The
  • New York Times (tiered subscription model), The
  • IT PRO (London)

Google says governments around the world made about 32,000 requests for data on users during the first six months of 2014. This represented a 15% increase from the second half of last year, the compan… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Find the best writer for your social content

9/16/2014

  • SmartBrief/SmartBlog on Social Media

Social content relies on the authority, credibility and notability of the writer, says Anita Malik of ClearVoice. "By identifying writers who produce shareable, trending content, brands or publishers … Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

A primer on typography hierarchy

9/16/2014

  • Design Shack

How text is laid out on a website can have a big impact on the ease with which users can navigate a page, so a three-tiered typography hierarchy is an important element, writes Carrie Cousins. She rec… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

China's Alibaba taps WOMM to expand

9/14/2014

  • Bloomberg

E-commerce giant Alibaba has seen success in China through a blend of word-of-mouth and traditional advertising, selling a wide range of goods, such as "pineapple cakes and motorbike brake pads, [at] … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

What independent programmatic measurement looks like

9/16/2014

  • Advertising Age (free access for SmartBrief readers)

Brand marketers need to independently measure their programmatic ad buys, and any system they develop must be more reliable than the programmatic algorithms they're using before the purchase. A progra… Read More