Marketing

Australian advertisers now have access to "Angry Birds," as game developer Rovio partners with mobile sales agency Mobile Embrace to monetize the mobile game. "With the opportunity to integrate rich m… Read More

Business-to-business marketers are starting to understand the value of customer experience to the point where half of the largest B2B firms want be their industry's leader in the category in three yea… Read More

Lifetime has set a June 22 air date for "Jodi Arias: Dirty Little Secret," a TV movie about the woman who last week was found guilty of first-degree murder in the 2008 death of her ex-boyfriend, Travi… Read More

Dublin-based Brandtone will use its consumer databases in South Africa, Russia, Turkey and Brazil to deliver insights on consumers in those countries under a deal with market research consultancy TNS.… Read More

As organic food gains popularity, the industry is gaining power on Capitol Hill, sometimes pitting organic and traditional farmers against each other. The clash was seen during debate about a farm-bil… Read More

Viewers can access successive views of their world via satellite images spanning 35 years with TIME magazine's new Timelapse project. The imagery is pulled from Landsat satellites and spans the Earth'… Read More

Marble Slab Creamery and MaggieMoo's Ice Cream and Treatery locations achieved net sales increases as high as 108% by using mobile marketing to drive in-store traffic. The tests were carried out in se… Read More

Heineken is launching a mobile application to promote summer campaign contests featuring a limited-edition 16-ounce bottle that acts as an augmented-reality portal. When a smartphone recognizes a Hein… Read More

Posts dealing with technology, food, drink, social media and travel account for more than half of all the content shared on Twitter, Facebook, LinkedIn, Foursquare and Tumblr, according to an analysis… Read More

Not everyone can afford to hire top-notch developers and designers to build their company website -- but fortunately, there are some free-to-use tools available for cash-strapped small businesses in n… Read More

Forming a promotional partnership with another company can be a great way to access a new audience and get each other's fans talking, Andy Sernovitz writes. Harley Davidson and Best Western formed a p… Read More