Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

3 nations lead the way in mobile commerce

2/24/2015

  • MobileCommerceDaily.com

The United Arab Emirates has a high rate of mobile shopping, with 24% of online shopping happening via smartphones, while China and Turkey follow closely at 21% and 19%, respectively, according to a r… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Relevance is the essence of lead nurturing

3/2/2015

  • B2B Lead Roundtable Blog

A lead-nurturing campaign needs to be based on relevance, as each customer has individual preferences and needs, Brian Carroll writes. Lead-nurturing programs need to offer consistent support to the c… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

"Fashion Police" says goodbye to panelist Kelly Osbourne

3/2/2015

  • Broadcasting & Cable

E! "Fashion Police" panel member Kelly Osbourne has exited the show, reportedly as a result of comments by co-host Giuliana Rancic about Zendaya, who is friends with Osbourne. Rancic apologized to vie… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Amelia’s Grocery Outlet locations get new name

3/2/2015

  • LancasterOnline (Pa.)

The Grocery Outlets Inc. chain will rename its Amelia’s Grocery Outlet locations as Grocery Outlet Bargain Markets effective April 1. Although Grocery Outlets acquired the Amelia’s stores three ye… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Samsung offers a versatile version of mobile payments

3/2/2015

  • GigaOm

Samsung's mobile-payments option includes features that give it a leg up on Apple Pay and Google Wallet. Samsung Pay uses near-field communications and magnetic-secure transmission, enabling both cont… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Starbucks, Concur to make expense reporting easier

3/2/2015

  • MobileCommerceDaily.com

Starbucks, the restaurant chain that shows up most often on corporate expense accounts, will integrate its mobile payment application with Concur's reporting system for business travelers. The partner… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Opinion: Super Bowl buzz doesn't last long

3/2/2015

  • Marketing Land

Brands that staged social media campaigns tied to the Super Bowl saw an uptick in social conversations during and immediately after the game, but data show that the buzz doesn't last long, Rick Miller… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Create balance in design with these 3 principles

3/2/2015

  • SmashingMagazine.com

Enlarging content for emphasis can become a never-ending loop as buttons, headers and logos lose influence when other elements increase in size. To find the right mix of size, emphasis and placement, … Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Designer capitalizes on viral success of #TheDress

3/2/2015

  • Hollywood Reporter, The

A photo that sparked an Internet sensation last week was an unplanned marketing win, as consumers enthusiastically debated the color that a blue-and-black dress appeared to them. Roman Originals has a… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Starbucks is backing a media startup focused on "social impact"

3/2/2015

  • Fast Company online
  • Columbia Journalism Review online

Starbucks is launching a media startup that will center on documentary-style videos and "social impact content." Rajiv Chandrasekaran, who co-wrote "For Love of Country" with Starbucks CEO Howard Schu… Read More