Marketing

MMA SmartBrief - APAC Edition

News about mobile marketing for the Asia-Pacific region

MMA SmartBrief - APAC Edition

Published in partnership with: Mobile Marketing Association - Asia Pacific

Groupon offers group chat service in Malaysia

6/17/2013

  • Marketing-Interactive.com (Singapore)

Groupon Malaysia is offering a group chat service in partnership with South Korea's Kakao Talk. Groupon Malaysia Plus Friends will send users a stream of real-time updates and deals from celebrities, … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

LinkedIn's "Influencers" show the net's urge to publish

6/18/2013

  • New York Times (tiered subscription model), The

LinkedIn executive editor Daniel Roth says the business social network's introduction of "Influencers" columns -- contributed by Barack Obama, Bill Gates, Meg Whitman and others -- is increasing engag… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Why it's time for industry to adopt digital screeners

6/18/2013

  • SmartBrief/SmartBlog on Leadership

Red Touch Media is pushing for the TV industry to drop one of the last vestiges of the pre-digital past: the DVD screener. The company's Bridge content management and distribution platform allows for … Read More

MMA SmartBrief: Europe, Middle East, & Africa Edition

Mobile marketing news for Europe, Middle East and Africa

MMA SmartBrief: Europe, Middle East, & Africa Edition

Published in partnership with: Mobile Marketing Association - Europe, Middle East, Africa

U.K. carriers plan targeted mobile ads

6/17/2013

  • SNL Financial (free content)

U.K. mobile users can expect to begin receiving targeted ads via their mobile applications as soon as this summer, thanks to the efforts of three of the country's largest carriers. Vodafone Group, EE … Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Martinsburg, Pa., loses its sole full-serve grocery store

6/18/2013

  • Altoona Mirror (Pa.), The

Ed's Riverside grocery store in Martinsburg, Pa., is going out of business as consumers switch to big box stores, leaving the community without a full-service grocery store. Ed's Riverside, which open… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Google confirms purchase of Israeli mapping startup Waze

6/11/2013

  • Advertising Age (tiered subscription model)
  • New York Times (tiered subscription model), The
  • Wall Street Journal, The

Google has acquired Israeli mapping and navigation startup Waze in a deal that reportedly tops $1 billion. The search giant has confirmed the acquisition but not the price, saying Waze technology will… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Google search adjustment puts premium on mobile optimization

6/18/2013

  • Mobile Marketer

Google is taking mobile into account in its search rankings, granting higher positions to those sites that provide a better mobile experience. The change means that mobile optimization is more importa… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association (MMA)

Lift gets an upgrade to a free Web-based platform

6/18/2013

  • TechCrunch

The self-improvement tracking application Lift is extending its reach beyond the iOS platform with a browser-based version. The application takes user activity and makes it public, aggregating the dat… Read More

SmartBrief on Social Media

Social media marketing news

SmartBrief on Social Media

Wal-Mart aims to take the guesswork out of Twitter promotion

6/18/2013

  • SmartBrief/SmartBlog on Social Media

Wal-Mart has multiple Twitter handles, so the retailer's data mavens put systems in place to automatically cross-post each day's most successful tweets from across the company's social media portfolio… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Hadoop adoption surges as more companies tackle data management

6/18/2013

  • ZDNet

Distributed computing platform Hadoop began in the mid-2000s as a tool for "processing the sort of data sets we were getting crawling the Web," said creator Doug Cutting. To Cutting's surprise, compet… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

What great viral content has in common

6/17/2013

  • TechCrunch

People are more likely to pass on content to friends that makes the sender look good, writes word-of-mouth-marketing researcher Jonah Berger. He and his team looked at 7,000 pieces of content to find … Read More