Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Tigo enhances mobile money service in Tanzania

9/16/2014

  • Reuters

Interest payments are the consumer enticement for Tigo's new mobile money offering in Tanzania. Tigo says the payment service works well with the mobile money transfers it began offering earlier this … Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Why content and inbound marketing go hand in hand

9/23/2014

  • HubSpot.com

Content marketing and inbound marketing are both integral parts of a winning strategy, and marketers should not pick one over the other, writes Joe Chernov. "Content is inbound's lifeblood," he adds. Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

E! to resume "Fashion Police" next year for Golden Globes

9/21/2014

  • Variety

E! for January's Golden Globe Awards plans to resume production of "Fashion Police," which was co-hosted by comedian Joan Rivers, who died this month. "We decided, with Melissa Rivers' blessing, that … Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

How Wal-Mart's small stores affect the local competition

9/22/2014

  • AL.com (Alabama)

Wal-Mart is expanding its small-format Neighborhood Market concept across markets in Alabama, increasing competition for local grocers and retailers. "We had some loss of business, but not as bad of a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Report: Children's use of mobile devices rising

9/22/2014

  • MediaPost Communications

Thirty-five percent of households with children from ages 4 to 14 say their children use a smartphone and 31% report they use a tablet, according to NPD Group. "Technology devices are as much staples … Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Source: Yahoo purchases cloud-based startup in India

9/22/2014

  • ZDNet
  • GigaOm
  • TheNextWeb.com
  • Economic Times (India), The

Yahoo reportedly has purchased India-based startup Bookpad, a cloud-based collaborative document-hosting and editing service. The Docspad platform will help Yahoo compete with Google Docs by allowing … Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

How to stop worrying about algorithms and engage audiences

9/22/2014

  • SmartBrief/SmartBlog on Social Media

Algorithms, analytics and paid posts have their place in social media marketing, but organizing your strategy around direct response can be a bulwark against constantly moving goalposts, writes Jessic… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Free typeface options can add decorative flair to sites

9/22/2014

  • Noupe (Germany)

Typography is a complex bit of design and development but finding the right style can help a site reach its aesthetic apex. Nataly Birch has compiled a list of 30 free typefaces with various licensing… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

L.A. clothing shop spends zero on advertising

9/21/2014

  • Los Angeles Times (tiered subscription model)

A new shop, the Little Market, was founded by celebrity Lauren Conrad and Human Rights Watch member Hannah Skvarla, and it is offering fair trade products to consumers. The project, which offers sales… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How marketing kept PBR beer relevant for decades

9/22/2014

  • Bloomberg Businessweek
  • Baltimore Sun, The

Russia's Oasis Beverages has bought a majority stake in Pabst Blue Ribbon and National Bohemian maker Pabst Brewing for roughly $700 million. PBR's success has been a triumph of branding since the 19t… Read More