Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

China's online retailers see promise in Latin America

11/18/2014

  • Enterprise Innovation (Asia)

China's online companies are looking to expand globally where markets aren't already saturated, and Latin America is a prime target. The region is projected to become the fastest-growing online market… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

What Sherlock Holmes can teach marketers

11/19/2014

  • MarketingProfs

Marketers should learn from the tactics of Sherlock Holmes by tying together data and behavioral information to glean meaningful insights and guide strategy, says Scott Monty of SHIFT Communications. … Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Time Warner chief: "Global video opportunity is getting bigger"

11/20/2014

  • Wall Street Journal (tiered subscription model), The

U.S. TV studios are using lucrative foreign licensing fees to boost their bottom lines during a time of slower domestic growth and to fund pricey drama series. "Across the globe, we see increased dema… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

Ohio grocers to consolidate resources under acquisition

11/20/2014

  • Progressive Grocer

Fresh Encounter will acquire the Chief Super Market chain of Ohio stores, adding 11 locations to its 25-store portfolio in Ohio and Indiana. The stores will retain their current banners but resources … Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

Sears service alerts shoppers when items are available for fitting

11/20/2014

  • MobileCommerceDaily.com

Sears shoppers looking for particular clothing items and shoes can be alerted when the products are available for fitting. The Reserve It service allows shoppers to place items of the specified size o… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Beats music may become a pre-installed iOS app

11/20/2014

  • New York Times (tiered subscription model), The

Apple reportedly plans to embed its Beats music service in upcoming iOS platforms, published reports indicate -- with one of them predicting a March debut. The company is also reportedly trying to con… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Your cellphone could be bad for your back

11/20/2014

  • Atlantic online, The

Tilting the head to peer at a mobile screen can place as much strain on the back as carrying heavy weights around the neck, researchers say. "[L]ooking at Twitter in the supermarket checkout line is t… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Typeface that has a sense of place

11/20/2014

  • DesignFestival.com

Fonts have often been tied to places, from Matthew Carter's Georgia taking a prominent place in Microsoft use and Apple's selection of city-themed fonts from Susan Kare. Continuing that trend, Apple h… Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Social influencers are latest star for brand endorsement

11/18/2014

  • Huffington Post, The

Social influencers can be more effective than celebrities in driving responses to marketing campaigns, thanks to shared beliefs and interests between influencers and followers. "Young influencer marke… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

CPG brands boost mobile, location-based marketing

11/20/2014

  • MediaPost Communications

Spending by consumer packaged goods companies on location-based mobile has increased by 219% between 2012 and mid-2014, according to a study from Verve. A major focus of those efforts is increasing fo… Read More

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