Marketing

MMA SmartBrief: International Edition

International news about the mobile marketing industry

MMA SmartBrief: International Edition

Published in partnership with: Mobile Marketing Association

Expedia U.K. sees value in e-mail, mobile marketing

7/8/2014

  • MediaPost Communications

Expedia U.K. & Ireland acknowledges the importance of social media but still relies heavily on e-mail marketing, with an e-mail list that remains much larger than Expedia U.K.'s following on social me… Read More

Business Marketing SmartBrief

B2B marketing news

Business Marketing SmartBrief

Published in partnership with: Business Marketing Association

Chief digital officers serve as marketing and tech experts

7/11/2014

  • Forbes

More companies are hiring chief digital officers to meld marketing and technology expertise and provide customers with unified engagement across platforms. Others are hiring chief marketing technologi… Read More

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

How set-top data helps marketers tailor their pitches

7/10/2014

  • Adweek

Most cable providers can share set-top data with marketers, but give their customers the ability to opt out of the practice. The information, which is "anonymized," gives a snapshot of viewing habits,… Read More

FMI dailyLead®

News and information about the grocery retail industry

FMI dailyLead®

Published in partnership with: Food Marketing Institute

What do operators expect from the Sysco-US Foods merger?

7/11/2014

  • SmartBrief/SmartBlog on Food & Beverage

The majority of more than 500 foodservice operators surveyed say they expect the pending merger of Sysco and US Foods to bring a greater selection of products, according to Datassential and The Hale G… Read More

Location SmartBrief: Business Game Changer

News on location business intelligence and data

Location SmartBrief: Business Game Changer

Published in partnership with: LBx Journal

Location data make other advertising relevant, experts say

6/18/2014

  • BBC

Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching a… Read More

MMA SmartBrief North America

News about mobile technology and marketing

MMA SmartBrief North America

Published in partnership with: Mobile Marketing Association

AOL exec: Mobile video viewing has become the norm

7/11/2014

  • eMarketer

Video on the go is spanning demographics as connected TV and mobile video viewing become common, AOL's president for video, Ran Harnevo, says in this interview. He adds that consumers tend to prefer s… Read More

MMA SmartBrief for Apps

Mobile app development and marketing news

MMA SmartBrief for Apps

Published in partnership with: Mobile Marketing Association

Facebook now offers app purchases directly from News Feed

7/10/2014

  • TechCrunch

Facebook now allows developers to sell their applications though ads in the News Feed or sidebar on the desktop version. These "out-app" ads allow developers to sell their items outside of apps by pay… Read More

SmartBrief on Social Business

Social media marketing news

SmartBrief on Social Business

Lyft defies regulators, plans NYC launch

7/11/2014

  • Wall St. Cheat Sheet

Lyft plans to launch in two New York City boroughs today despite having been declared an "unauthorized service" by the Taxi and Limousine Commission. The aim is to force regulators to rethink their po… Read More

Web Marketing Association SmartBrief

Digital marketing news

Web Marketing Association SmartBrief

Published in partnership with: Web Marketing Association

Coding trick improves Wal-Mart's mobile site speed

7/11/2014

  • Internet Retailer

Wal-Mart's mobile commerce site has shaved 540 milliseconds off its load time by using the Data Uniform Resource Identifier coding method. The URI codes some elements within a page's HTML or CSS file … Read More

Word of Mouth Marketing SmartBrief

News about word of mouth marketing trends

Word of Mouth Marketing SmartBrief

Published in partnership with: Word of Mouth Marketing Association

Tourism agency uses artist's video to boost Spanish city

7/10/2014

  • TNooz.com

Catalan Tourism has garnered more than 822,000 views on Vimeo for a time-lapse video that shows the best views and sightseeing in Barcelona, Spain. Success of the video, by British photographer Rob Wh… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

EE CMO bets on building awareness, Kevin Bacon

7/11/2014

  • Marketing Week (U.K.) Digital Strategy Supplement

Bacon

U.K. mobile network EE will continue marketing and advertising efforts under new Chief Marketing Officer Pippa Dunn, including its "No Brainer" brand platform, a sponsorship deal with Wembley Stadium … Read More