Marketing

Mobile marketing is creating thousands of jobs and increasing productivity and innovation across Asia, where mobile adoption has been widespread, writes Rohit Dadwal. In fact, mobile penetration has o… Read More

Astro Teller, director of the Google X innovation lab, describes his division as being like Willy Wonka's chocolate factory -- and even hands out stickers reading "Save the Oompa Loompas" to his emplo… Read More

Discovery Communications is targeting young male viewers who are interested in science and adventure with its new online network scheduled to debut today. TestTube, which is available via such platfor… Read More

Marketers can overcome their fears of mobile marketing by hiring a good agency and having a clear message, writes Maurice Saatchi. "As ever, I believe that brands should be free from the shackles of t… Read More

Whole Foods' expansion plans include opening 40 or more new stores in Canada in the coming years, co-CEO John Mackey said at a conference Wednesday. The Austin, Texas-based natural and organic grocer … Read More

Shopping accounts for six of the 16 most highly rated activities in Las Vegas, as mapped by Esri. Among the top destinations are Fashion Show Mall, M&M's World and Miracle Mile Shops. Read More

Gap is turning to mobile for timely alerts about a summer dress sale. A tap on the banner and expandable ads running on Pandora's iPhone application will provide users with more information, as well a… Read More

Pandora's new Facebook application coordinates with the music provider's mobile app and website for easier music sharing. "The new Facebook integration makes Pandora social, but is actually also more … Read More

Saying "thank you" to your customers is always smart business, especially when you're using social media, Andy Sernovitz writes. "A great thank you is an opportunity to get your business back on your … Read More

Newsweek's all-digital overhaul will include an ad sponsorship plan that features one attention-grabbing ad per article in an effort to banish banner ads that can make pages slow-loading and tiresome … Read More

Last week's viral social media rant from a pair of Arizona restaurateurs -- who felt they were being unfairly criticized online -- shows the challenges small businesses face in managing digital feedba… Read More