Siltanen & Partners' new 60-second TV spot for Coldwell Banker Real Estate, in partnership with Adopt-a-Pet.com, features real rescue dog Scout bringing some much needed comfort to his new owner. "Somebody to Love" is the highest-rated real estate spot ever, with a higher likeability score than any of this year's Super Bowl ads, per Ace Metrix.
Snapchat hopes to appeal to advertisers of varying sizes by encouraging them to sign up for sponsored geofilters for an annual fee of a few hundred dollars. Separately, a study from Ampere Analysis predicts that by the end of the decade, the platform will be a more popular advertising choice than Yahoo, AOL or Twitter.
The ultimate computer interface involving the direct downloading of thoughts from the brain is the goal of entrepreneur Elon Musk's reported newest company, Neuralink, sources say. The company is looking to hire leading experts in the field, which envisions tiny implanted brain electrodes.
Early in Box's history, the company's website emphasized the practical benefits of its product while CEO Aaron Levie focused on his large-scale vision when presenting at conferences. The anecdote illustrates the value of segmenting your customer base and helping your audience understand where your product is headed, writes venture capitalist Tomasz Tunguz.
Preacher, with HartBeat Productions, has created a 22-episode digital series for Tommy John underwear titled "Kevin Hart's Morning Briefing" to humorously spotlight the problems men can have with their briefs. The series has attracted more than 5.3 million views since debuting on Kevin Hart's and the brand's social and online channels.
Coffee shops are about to undergo a transformation wrought by mobile devices. Dunkin' Donuts and Starbucks are leading the way, with mobile orders slowly gaining ground and suggesting ways physical stores will be reconfigured.
The "Fearless Girl" statue created by McCann for State Street Global Advisors has been granted permission to stay in its position opposite the Wall Street bull until February, after a campaign supported by local politicians. "Now, she'll be asserting herself and affirming her strength even after her temporary permit expires -- a fitting path for a girl who refuses to quit," said New York Mayor Bill de Blasio.
Wal-Mart has announced a new partnership with Oak View Group to honor contributions made by local residents in a variety of social causes. The program, called Walmart Community Playmakers, will honor deserving individuals at NBA or NHL games.
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