Sixty-seven percent of marketers invest in video on Facebook, 51% spend on YouTube video and a quarter invest in video on Instagram and Twitter each, per Animoto. Sixty-three percent of respondents plan to up their spend on Facebook video in the next year, 62% intend to invest more in YouTube video, 52% will spend more on Twitter video and half say they're increasing Instagram video spend.
Allstate tapped Serena Williams to raise awareness of its Purple Purse initiative, which seeks to help the victims of domestic abuse through empowering them to become financially independent. A spot from Leo Burnett Chicago and MSLGroup Chicago provides insights into domestic violence through a woman's purse discarded in a Lyft, and the campaign will be promoted by Williams on her Instagram, Twitter and Facebook accounts.
YouTube CEO Susan Wojcicki has announced that the platform now has 1.5 billion monthly logged-in viewers; she also revealed that videos watched via its app can now be resized for screens and shared more easily via private message. Also, Nielsen has announced that its YouTube-centric Digital Ad Ratings now offers cross-device measurement of audiences across all mobile devices and computers.
Reddit is making a fresh appeal for advertisers with its introduction of video ads, as revealed at the Cannes Lions festival. The rollout is part of a broader pitch selling Reddit as a kind of anti-social network with 300 million highly committed monthly users.
Rural Media has announced plans to change the format of FamilyNet to a Western-themed network. The Cowboy Channel will launch July 1 and will feature a library of existing programming, including "Gentle Giants" and "American Rancher," as well as horse and cattle auctions.
Netflix has added content that will allow children to pick their own adventures with branching narratives. "Puss in Book: Trapped in an Epic Tale" was launched this week, while another tale will be available in July and a third program is planned for next year.
Advertisers hoping to get into Amazon's live streaming of NFL games will find a price tag of $2.8 million for ad blocks. That tops the $550,000 to $590,000 that TV networks charge for their ad slots, but the Amazon blocks include the option of running ads for the duration of the football season.
Forbes has named Unilever's Keith Weed as the chief marketing officer with the most global influence. The world's Top 50 CMO list was compiled in conjunction with LinkedIn and Sprinklr, with 40% of those named coming from technology, digital and telecommunications brands, and 18% from the financial sector.
There aren't any big changes in web design trends, but there are a few to keep an eye on, Jason Davis writes. Large type fonts, using CSS3 programming for moving backgrounds and animations, bright colors and gradients, and large areas that put the spotlight on content are what's trending this year, he writes.
It is important for PR professionals to have a plan in place for vacation, both for their own health and the health of their practice, writes Tim O'Brien, APR. Weiss Communications' Phyllis Weiss is transparent with clients about planned vacations and makes a backup person available should clients need anything while she is away.
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