Leo Burnett was reinstated as Special K's agency in January and has unveiled its first TV spot, "Own It." The ad showcases women juggling busy lives, fueled by the brand's products, and the campaign will also include digital, print, social, public relations and shopper marketing.
Facebook is trialing an "Order Food" button in its app; the button enables consumers to order and pay for food deliveries without leaving the app in partnership with Delivery.com and Slice. The new feature lists participating restaurants with ratings, photos, price ranges and cuisine categories.
Netflix's Scott Stuber is aiming to make the company as successful with films as it has been with TV, with plans to push out 40 to 50 films per year. Stuber's experience at Universal Studios working on films such as "The Fast and the Furious" and "The Bourne Identity," as well as his experience building pictures and networking with talent, makes him a good fit for the role, Mike Fleming writes.
Little Things has removed mobile interstitials, autoplay and outstream video ads, replacing them with click-to-play, in an effort to improve user experience and boost engagement. Others in the industry think this will be a trend, with Moat's Jonah Goodhart saying, "I think we will see a shift away from volume to determining meaningful engagement. Marketers want ads that are fit for a purpose."
Guinness has teamed up with R/GA London to construct a complete virtual reality experience that introduces customers to its West Indies Porter, Hop House 13 Lager and Guinness Draft. The program, which is set up in Tesco supermarkets, is meant to fully transform and enhance the tasting experience of shoppers as they sample the brews.
Instagram ads score four times the engagement of Facebook ads, according to research by Socialbakers, and celebrities see 3.8 times more engagement on videos and photos on Instagram. However, with its much smaller audience, Instagram generates billions fewer engagements overall.
Using a first-ever wireless software update, Ford is adding Android Auto and Apple CarPlay to 2016 vehicles equipped with the company's Sync 3 system. Ford's move follows a similar initiative by Tesla, although the changes come with caution amid security concerns.
I.d.e.a.'s push for Caesars Palace-managed casino Harrah's Resort Southern California showcases David Hasselhoff in a TV spot as the mayor of Funner, California. The casino is located on the grounds of the Rincon Indian Reservation, and tribal leaders have officially changed the name of the land and chosen Hasselhoff as the first mayor.
Smartphones are robbing creatives of the key to inspiration -- boredom, writes Ogilvy's John Long. A constant stream of information stops your mind from roaming freely and allowing the best ideas to pop up from your subconscious, he writes.
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