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8/18/2017

AT&T's $85 billion proposed acquisition of Time Warner has moved into the advanced stages of its Department of Justice review, bringing the deal closer to reality, sources say. The government has raised concerns about AT&T's control of customer data and the potential to discriminate against channels that compete with Time Warner, but AT&T General Counsel David McAtee said the "process is on track from our perspective."

8/18/2017

WPP's GroupM is rolling out global viewability standards that mandate that 100% of ad pixels are in view for a certain amount of time across all formats. Pre- and mid-roll video impressions must be instigated by users with sound on and watched for at least 50% of their duration, and social video impressions can be user-initiated or auto-played, with sound on or off.

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WPP
8/18/2017

Always has brought back #LikeAGirl with a new spot from Leo Burnett Chicago that tells girls going through puberty that trying new things is more important than a fear of failure. "Keep Going" features girls at schools persevering with new challenges, and the brand has also tapped actor Yara Shahidi as an ambassador.

8/18/2017

Radio advertising is migrating to digital in the form of online audio, offering several advantages for advertisers, including immunity to ad-blocking, viewability bots and various forms of fraud. The development opens a new field of possibilities in podcasting comparable to the dawn of paid search, writes Didit co-founder Kevin Lee.

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Marketing Land
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Kevin Lee, paid search, Didit
8/18/2017

In this interview, Twitter executive Dara Nasr talks about how far the platform has come and where it's headed, with next week marking the 10-year anniversary of the hashtag. Nasr discusses combating trolls with machine learning and better reporting, plus why the platform is focused on creating mutually rewarding relationships with media companies, such as news publishers and TV networks.

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The Drum (Scotland)
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Twitter, media companies
8/18/2017

Cable shows garnered the most attention from viewers during the second quarter, with TLC's "My Big Fat Fabulous Life" landing in the top spot, TVision Insights found in a study. A&E's "Born This Way," FX's "The Americans" and AMC's "Preacher" also ranked highly.

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Broadcasting & Cable
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TLC, AMC, A&E
8/18/2017

Microsoft is giving a new Skype mobile design a trial run, but only on desktop computers so far. The modified design includes easier photo sharing in group chats, as well as a new notification panel, mentions and message reactions.

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The Verge
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Skype, Skype, Microsoft
8/18/2017

YouTube has deployed its YouTube TV service across 14 new markets, with its footprint now covering half of all US households. The company -- which launched the service in areas including Boston, Las Vegas and Nashville, Tenn. -- will deploy in 17 more markets in the near future as it continues to expand nationwide.

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TechCrunch, Adweek, Variety
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YouTube, Las Vegas, Nashville, Boston
8/18/2017

Giving its NASCAR fans on Twitter a chance to influence a virtual race has drawn 9.5 million impressions and seen a reach of 4 million for the Kansas Speedway. Using #Virtual400, fans can rev up their favorite drivers on an online track.

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MarketingSherpa
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Kansas Speedway, NASCAR, Twitter
8/18/2017

A clip from "Judge Judy" has become a hit on YouTube, attracting millions of views. The video shows Judge Judy Sheindlin deciding the rightful owner of a dog by letting the canine loose in the courtroom to see which person it runs toward.

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TVWeek
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Judge Judy, YouTube