Beverage brand Bai's in-house creative unit has tapped Justin Timberlake for its 30-second Super Bowl spot. Bai founder and CEO Ben Weiss says the star "played an integral role in the development," and noted this is only the beginning of its relationship with Timberlake.
Snapchat is teaming up with Oracle Data Cloud to let advertisers target its consumers with more relevant ads by using offline data such as store sales and information from loyalty programs. The Honest Co., Kia and STX Entertainment are trialing the new ad capabilities, which follow closely in the footsteps of Google and Facebook.
Startup Raze has reportedly raised approximately $5 million in funding. The venture, a collaboration among actress Sofia Vergara, Luis Balaguer, former Fox Television Studios President Emiliano Calemzuk and others, will feature scripted and unscripted "Latin-centered" content across multiple platforms targeting US-based Latinos.
An icy road in Dodge County, Wis., became safer for drivers when hundreds of thousands of spilled red Skittles improved traction. The Sheriff's Office posted on Facebook that the rejected candy was being transported to feed cattle, outraging some social commentators but humoring others, with one person writing "Strawberry skittles = Strawberry milk."
Target announced that its new chief marketing officer will be Rick Gomez, and that it will serve as an official partner of Major League Soccer. The retailer has also become the jersey sponsor for Minnesota United FC, which is the official retailer of US Youth Soccer and presenting sponsor during the Target United Cup.
A&E has ordered a 10-episode reboot of its "Cold Case Files" and plans to begin airing episodes in February. The show, which went off the air in 2006, focuses on unsolved cases and will feature Danny Glover as narrator.
AB InBev's Super Bowl ad content will add up to at least three full minutes, with spots showcasing its Budweiser, Bud Light, Michelob Ultra and Busch brands -- marking Busch's first Super Bowl appearance. One spot will explain the history of Budweiser founder Adolphus Busch, and the brand's iconic Clydesdales will make an appearance in it.
SmartBrief readers were eager to read about shifts in US dairy consumption this week, as well as the news of B&G Foods' interest in acquisitions and Conagra's plans to debut an aerosol-free version of PAM cooking spray. Menu changes at Ruby Tuesday and Panera also made the list of the week's 10 most-clicked stories.
Nutritional e-store Tiger Fitness has triple the average industry customer return rate, 60%, thanks to an ethos of over-delivering on customer service, Chief Marketing Officer Marc Lobliner says. The brand has one of the most popular YouTube channels on fitness -- with a recent video exceeding 100,000 views in 72 hours -- because it delivers information that customers value.
Graphic design trends to be on the lookout for in 2017 include a continued focus on health and wellness, imagery featuring modern women and their accomplishments, and simple and bold designs. Relaxing and environmentally friendly imagery also top this list of upcoming trends.
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