Fred & Farid New York's new campaign for Louis XIII Cognac features a song recorded by Pharrell Williams that will be released in 100 years, but only if humans have stepped up to tackle global warming. The only version of the track was recorded on clay vinyl, made from soil from the Cognac region, and will be stored in a safe in the brand's cellars, protected from everything except flooding.
Charter Communications director John Malone says the company has recently been approached by four firms -- including Altice, Verizon and Softbank -- to discuss a potential merger or acquisition. "The problem is none of them at this point have made a pitch that was worthy of bringing it to the board and proposing it seriously to the board," he explained.
Little Debbie's recent tweet suggesting that the company may be eliminating one of its classic snacks from the product lineup made this week's top 10 list of food and beverage stories, as did the news of Hostess' new Bakery Petites line. But the most-read story was about Fortune's ranking of Wegmans Food Markets atop a list of the 20 best workplaces in retail.
One-third of podcast "super listeners" say they find the format very trustworthy, beaten only by newspapers, and 96% have recommended podcasts to someone they know, the Knight Foundation and Edison Research report. Eighty-four percent of respondents listen to podcasts via their phones, 69% listen while on the move, and the Knight Foundation describes "super listeners" as "passionate advocates and influencers [who] might be one of the most powerful marketing tools at our disposal."
FF New York's new digital campaign for HP celebrates LGBTQ employees and tells talented people from all walks of life that they would be welcomed and valued if they came to work for the company. "Proud Portraits" is based on Harvard Business Review research that shows that one-third of LGBTQ staff conceal their personal lives at work.
Carmichael Lynch is celebrating a decade of Subaru of America's "Share the Love" initiative, during which the brand has donated $94 million to charities such as Meals on Wheels, America Society for the Prevention of Cruelty to Animals, the National Park Foundation and Make-A-Wish Foundation. The spots showcase heartwarming stories of how real people and animals have been helped and are running across TV, digital and social.
NBC plans to stream over 1,800 hours of content from the 2018 Winter Olympics -- almost double the amount it streamed during the 2014 Games. Coverage will include live footage from practice sessions, simulcasts of network coverage and three digital-only shows.
Absolut Uncover has unveiled two limited-edition holiday bottles, known as Sequin and Sleeve. Consumers can flip sequins on the former to create personal messages and designs, and unwrap the latter to discover the sparkly bottle inside.
Mobile video ad platform Receptiv says its new outstream video product, Reveal, is the first of its kind to fully meet Interactive Advertising Bureau and Coalition for Better Ads standards. The company says Reveal is specifically designed to reduce the consumer distraction factor by implementing LEAN (light, encrypted, ad-choice supported and noninvasive) structure.
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