Magna Global has updated its 2018 global advertising growth projections from 5.2% to 6.4%, equating to $551 billion, and estimates that Facebook and Google's ad revenue will grow collectively by 31% worldwide, hitting $11.8 billion and $26.6 billion, respectively. Investment in digital ads will make up 45% of total ad spend, hitting $250 billion, and mobile will account for 62%, the company reports.
AT&T has rebranded the newly acquired Time Warner as WarnerMedia and plans to use the data from its wireless subscribers to target ads more effectively across its now substantial TV inventory. AT&T CEO Randall Stephenson said company intends to make a series of smaller acquisitions to boost its advertising and analytics division.
Pinterest has introduced a creative dimension to its Marketing Partners program, with seven new companies onboard: Popular Pays, QuickFrame, Shutterstock Custom, Social Native, The Online Studio, Vidmob and Vidsy. The company reports that the new partnerships will enable advertisers to gain help in creating Pins from over 10,000 creatives.
Facebook has announced that starting July 21, advertisers will not be able to serve gun accessory ads to users aged under 18. Items prohibited under the ban include holsters, camouflage gear, gun cases and mounts.
Comcast's purchase of 21st Century Fox assets could result in a tax bill for Fox's Murdoch family totaling more than $4 billion, whereas an all-stock deal with Disney would be tax-free, tax experts say. Fox has scheduled a board meeting Wednesday to further discuss whether to move forward with Comcast's $65 billion bid.
Wine fans' tastes are growing more diverse, sparking trends that will drive change at wineries in the coming years, according to Silicon Valley Bank's State of the Wine Industry 2018. Many wine drinkers are tech savvy and accustomed to buying online, and more wineries and retailers are developing e-commerce efforts to offer smooth shopping experiences.
Budweiser, official sponsor of the FIFA World Cup, is launching a comprehensive Snapchat campaign that includes vertical video spots, worldwide augmented reality lenses and filters. The push features Snapcodes on limited-edition influencer packaging that unlocks exclusive content and the first-ever sound-activated AR lens, and Budweiser's Sascha Cordes said the brand and platform are working closely to ensure under-age users aren't exposed to the ads.
Apple's "Behind the Mac" campaign spotlights the emotional connection people have to their MacBooks and the innovative creations being made each day by individual users. The push showcases 12 real creators and how they use their MacBooks, including music artist Grimes, photographer Bruce Hall and entrepreneur Peter Kariuki, who used it to create an app to help make safer roads in Rwanda.
Telemundo is capitalizing on its massive audience for the World Cup to roll out its new brand campaign, "Together Unstoppable," from Red Bee. The brand says the push "embodies the new voice and the spirit of today's Latino" and will feature a graphics redesign this summer.
Consumers are more likely to engage with longer video ads than short, six-second ads, with 72% of consumers who watch an ad for six seconds on a mobile device continuing to engage with videos for a maximum of 22 seconds, according to a Native Video study. Consumers watched 33 million native video ads from January to April of 2018, and mobile and tablet users were more engaged when videos lasted 15 to 22 seconds, compared with those watching via desktop for the same time frame.
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