The documentary "Diana, Our Mother: Her Life and Legacy," which features Princes William and Harry reminiscing about their mother, Princess Diana, has been sold to broadcasters worldwide. Among the buyers are HBO in the US, Canada's CBC, Seven in Australia and multiple services across Europe.
Droga5's latest spots for Pizza Hut's "Everyman" campaign feature Kristen Wiig playing each character in the ads with deadpan humor, including a mechanic, a businesswoman, a high school cheerleader and a gym junkie. All have the same thing in common -- a love of Pizza Hut.
Snapchat's massively popular virtual dancing hot dog, created using its 3D World Lens technology, is the latest example of the platform's pioneering work with augmented reality, leaving other platforms -- such as Apple, Facebook and Google -- rushing to catch up. Facebook's AR studio is working with brands on augmented-reality experiences on the platform and on Instagram, and although it's still exclusive, it could democratize the technology and devalue Snapchat's offering, DDB Chicago's Azher Ahmed says.
Sony has signed a deal with the National Cable Television Cooperative to bring broadband-delivered PlayStation Vue service to cable providers. The service will be made available to NCTC members and can be accessed through PlayStation systems, Amazon Fire, web browsers, and iOS and Android devices.
Mountain Dew is moving away from using the services of third-party influencer brokers after a push to handpick its own influencers garnered over 300 million online views for its branded videos. The company found talent brokers too expensive and subsequently selected four influencers who collectively generated 4.6 million social media engagements in just one year.
About one-third of world's population, or 2.46 billion people, will view a social site at least once monthly this year, according to an eMarketer forecast. Social media use has increased 8.2% since last year, boosted by smartphone usage.
Pure Leaf has launched a YouTube campaign in which experts establish the authenticity of the brand's Tea House Collection by talking about recipes and the art of creation. Each expert elucidates a different aspect of the tea to better connect consumers to the product.
An estimated 243 million more people will begin using instant messaging apps this year, a 15.5% increase from last year that will bring the total to 1.82 billion globally, eMarketer predicted. Just five countries -- Brazil, China, the US, India and Indonesia -- will account for the majority of new users.
Entertainment and a friendly appeal are the way to reach Gen Z consumers, experts say. So-called advertainment is considered especially effective in an environment where attention is scattered across numerous channels.
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