US ad revenue will hit a record $185 billion in 2017, representing 3.6% growth, Magna estimates. Digital ad spend rose 17% in the first six months of this year, with Facebook and Google taking around 70% of the profit, but TV ad investment is falling in four categories: finance, movie releases, automotive and food.
The iPhone 8 and iPhone 8+ will be available today in Comcast stores, with a trade-in allowance available for qualifying devices. The phones will operate on the company's hybrid Wi-Fi and MVNO network and are available to Xfinity Home subscribers.
Kodak has unveiled a multimillion-dollar campaign from Chapter titled "Moments" in collaboration with Magnum photographer Martin Parr to capture the special connections and lives of eight sets of friends and families. A Facebook Messenger bot, Moments Assistant, lets users share and print special memories from inside the app, and the push also includes TV spots, digital video, interactive website features and in-store kiosks.
Mekanism's latest spot for the "It's On Us" public service campaign for the Biden Foundation features an emotional plea from former Vice President Joe Biden asking students to fight against the attempt by the US Department of Education to roll back the Title IX protections put in place by the Obama administration. The ad showcases the progress made by the campaign in addressing sexual discrimination and violence in the past three years, and Biden urges students to "demand that your school continue to make progress."
Pinterest is offering advertisers the ability to target its users based on over 5,000 interests using a tool called Taste Graph. The tool monitors individual user interests over time to allow for more accurate personalization.
Google and Facebook will be leading the pack when it comes to digital ad spend, exceeding analysts' expectations by drawing in 63.1% of digital investment this year, eMarketer forecasts. Google will bring in $35 billion, while Facebook is expected to draw in $17.37 billion in digital ad revenues.
BuzzFeed will launch its morning show, "AM to DM," on Monday, and its format will be similar to that of news shows on linear TV. The show will feature hosts Isaac Fitzgerald and Saeed Jones reporting on the latest news in long form, with advertising through 30-second spots and sponsored content.
Krispy Kreme is putting its own spin on National Coffee Day, offering free coffee from Sept. 29-Oct. 1. No purchase is necessary to claim the complimentary iced or hot java for what the chain is dubbing "National Coffee Weekend."
WhatsApp is preparing to open itself to businesses, and its wider global base may give it a distinct advantage over Facebook Messenger, writes Tim Peterson. In addition, WhatsApp is used differently abroad and serves as a kind of new email, another attractive aspect for marketers.
Generation Z is the first wholly digital native generation and, as such, a harbinger and true test of marketing's future, according to a Monotype report. This younger cohort is savvy and looks for brand consistency across channels as well as valuing flexibility and authenticity, all of which places a crucial value on brand advocates and influencers.
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