BBDO New York is highlighting pet adoption for Pedigree with a "Pick Me" spot that shows humans in cages longing to be selected by a dog seeking a new companion. The ad ends with copy on the screen reading, "Sometimes you need a dog as much as a dog needs you. Adopt."
Facebook has announced that video creators can now claim ad profits from clicks generated when their content is stolen by video pirates. The company has also updated its pixels to improve data tracking for advertisers on Pages, including actions such as "purchase" and "add to cart."
Fox News suffered a hit from viewers and advertisers during early April broadcasts of Bill O'Reilly's "The O'Reilly Factor," airing just 11 commercials during its April 10 broadcast. However, the network has quickly bounced back, with Monday's "Tucker Carlson Live" broadcast -- the show's replacement -- bringing in 25 commercials and 3.18 million viewers.
Hulu is touting its TV adaptation of Margaret Atwood's "The Handmaid's Tale" by partnering with women's social club The Wing to reach its 100,000 social followers and 600 members. The partnership includes book club discussions, a pre-premiere screening, and an installation by graphic artists Paula Scher and Abbott Miller at New York's High Line park.
LatinWorks' new humorous campaign for Snickers Almond and Snickers & Hazelnut aims to woo millennial Hispanics, with one spot showing a man at a doctor's office who is then diagnosed with an inner "boy band" disorder, curable with a Snickers & Hazelnut. The ads have collectively racked up over 75,000 YouTube views, and the campaign includes paid digital ads and in-store promotions.
Bravo Media is continuing to capitalize on unscripted programming with the addition of six new series, including "Southern Charm New Orleans," "A Night With My Ex" and "Relationshep." These new series will be joining 18 returning shows, including popular Bravo franchise "Real Housewives."
Hertz and competitors are working toward generating a complete picture of consumer behavior from keyword search to conversion using data gleaned from smartphones, said Hertz's Jason White. He added that map data based on smartphone users' locations in traffic could be the final piece that drives much improved return on investment for various types of campaigns for the company, including those on social media.
Ogilvy & Mather Chicago's spot for Americans for Responsible Solutions, founded by gunshot survivor former Rep. Gabrielle Giffords, focuses on current US gun laws. "The Bulletproof Poster" spot shows posters placed across several cities -- including one outside the White House -- with the statement that the poster "stops bullets because our gun laws don't."
One of the hottest trends in website and blog design this year is magazine-style. This column from Line25.com highlights 20 templates and WordPress themes that designers can plug in with ease, even with minimal coding skills.
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