Facebook's Mark Zuckerberg has written a nearly 6,000-word mission statement about the platform's intention to support global communities, encourage inclusiveness, tackle fake news and address the problem of filter bubbles. "[O]ur goal must be to help people see a more complete picture, not just alternate perspectives. We must be careful how we do this," he writes.
Congress' input will be important in considering the future of net neutrality and changing overreaching regulations, Sen. John Thune, R-S.D., said in a recent interview. Thune also said he favors broadband privacy rules created in 2016, and he spoke about advancing 5G with the Mobile Now Act.
Taco Bell marketing chief Marisa Thalberg explains how the brand is attracting a cult-like following via a Super Bowl campaign poking fun at fads, celebrating local heroes, selling branded products at a new store on the Las Vegas Strip and encouraging couples to enter a competition to become the first people to be married at the restaurant. "It's not yesterday's Taco Bell for sure," Thalberg says.
The NHL needs to leverage virtual reality and social media to pull in new viewers, Chief Marketing Officer Heidi Browning says. Target audiences for expansion include women, action-oriented millennials and Generation Z.
FX was the biggest winner of Sunday's Writer's Guild Association Awards, fueled by two wins for new series "Atlanta." The network brought in four awards, including Best Drama Series for "The Americans" and Best Adapted Long Form Show for "The People v. O.J. Simpson."
Nestle Waters North America is 16 brands that require separate, customized marketing campaigns to best serve their customer bases, but digital ad spending as a whole will focus heavily on video this year for the portfolio, said Chief Marketing Officer Antonio Sciuto. "Video will play a major role and will be developed in a channel-agnostic way," he said.
Samsung's absence at next week's Mobile World Congress in Barcelona is a bit of a downer, but there will still be a wealth of innovation on display. Edoardo Maggio reviews what various manufacturers are expected to serve up.
Wunderman UK's Ian Haworth outlines how to develop a truly creative culture, saying it's important that all staff members work toward the common purpose of "making great work." Believe that the impossible is possible, encourage your clients to take creative risks, and leave your ego at the door, he writes.
Telefonica is looking for partnerships as it pursues a bigger share in the worldwide mobile advertising market. The strategy comes in addition to the company's Axonix ad exchange.
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