Pandora has announced that advertisers can now buy its audio ads programmatically via The Trade Desk, AdsWizz and MediaMath. Pandora CEO Roger Lynch talks about attracting users with an on-demand service for its ad-supported streaming and how the strength of its user data means advertisers are able "to create thousands of versions of an audio ad easily and efficiently" for the most effective personalized experience.
YouTube has officially outlined sanctions that could be applied to creators whose videos promote violence or cruelty or could traumatize or cause pain to participants or viewers. Creators who cross this line will be removed from the platform's premium Google Preferred ad program, could have certain videos or channels demonetized and could be barred from the site's trending video feature.
Pius Boachie offers tips on how advertisers can get noticed on the increasingly popular Instagram Stories, citing best-practice examples from brands such as Airbnb, which employs polls and user-generated content to spark engagement. NASA uses the feature to offer behind-the-scenes footage and more in-depth information that supports its regular Instagram content, and Bustle regularly lets influencers take over its account to expand its audience.
Digital advertising is a major driver as the global data market stays on track to nearly double in size from 2016, reaching $18.2 billion this year, per an OnAudience.com report. The US will remain the largest national market, but China's market is growing fastest of all and will reach $1 billion in 2018.
Integer Group has created PepsiCo-owned KeVita's biggest-ever campaign, which features five 30-second social spots that tell the stories of real brand fans living out their dreams, including a surfer, musician and ballerina. "Alive Like You" is also encouraging users on Instagram and Twitter to share their own tales for a chance to win three prizes of $2,000 "to fulfill their passions."
Mistress has created a humorous spot to tout E! Network's show "The Royals," which stars Elizabeth Hurley in her role as Queen Helena. In the promo, Hurley's character dispels fake news about a visit from President Donald Trump to Buckingham Palace.
Alan Wolk explains how Automatic Content Recognition data from smart TVs enables advertisers to gain information on how viewers are watching content, what their IP addresses are, and what content and ads they're viewing down to the second. He writes that ACR data combined with Nielsen and set-top-box insights "should help get the industry to the holy grail of fewer, better-targeted ads that brands will pay more money for."
Nintendo is on the upswing, with a brighter outlook due in large part to plans for mobile games, subscriptions and in-game console transactions. That's according to Newzoo, which cites among other things Nintendo's plans to soon launch the "Mario Kart Tour" game for mobile devices.
Amazon will offer ad-supported streaming channels this year, says Amazon Channels head Rich Au. The service -- which has found success in Europe -- will be different from Amazon Channels and will provide an additional form of revenue for its partners.
Anheuser-Busch US has confirmed that Budweiser's advertising in the US will now be managed project by project, ending its eight-year agency of record relationship with Anomaly. Creative will be handled by a US agency roster that comprises Anomaly, VaynerMedia, David and Mosaic.
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