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Top stories summarized by our editors
5/25/2018

SmartBrief has updated its Privacy and Cookie Policy. Here are the key things for you to note: Our Privacy and Cookie Policy has been rewritten to make it easier to understand and to address new EU requirements. The policy outlines how we collect, use, share and protect your personal data. It also includes details on how you can make choices about your information and the measures we've put in place to keep your information secure. We encourage you to review our new policy at smartbrief.com/privacy.

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smartbrief.com
5/25/2018

Twitter is shopping a pilot programmatic ad program to US publishers. The Timeline Ads trial will place native ads in Twitter Timelines embedded in participating publishers' sites.

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Marketing Land
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Twitter
5/25/2018

KFC has launched a Snapchat sweepstakes where users can win an inflatable pool floatie in the likeness of Colonel Sanders that comes with special holders to fit a chicken bucket and drinks. Users can enter to win via an augmented reality lens.

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Marketing Dive
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KFC, Colonel Sanders, Snapchat
5/25/2018

CBS CEO Les Moonves has been resistant to a Viacom merger due to the role Viacom CEO Bob Bakish might play at the combined company. However, a report indicates that Moonves is also opposed to the deal because he doesn't want CBS weighed down by Viacom networks, which he has deemed an "albatross" that could affect future carriage deals.

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FierceCable
5/25/2018

The retirement of Campbell Soup CEO Denise Morrison topped the list of SmartBrief food and beverage stories this week, with news about Campbell's portfolio review also ranking high with readers. Stories about B&G Foods, Amazon and new product releases also ranked among the most-read topics.

5/25/2018

Barefoot Wine is touting its revamped Spritzer cans with a music spot from "The Slay Team," which is comprised of Elizabeth Banks, Laura Bell Bundy, Chrissie Fit, Phoebe Robinson and Cecily Strong. Each star plays a different character that embodies the brand's five flavors as they sing the fierce anthem, "Crushin' It."

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Cecily Strong, Elizabeth Banks
5/25/2018

Callen teamed with singer-songwriter Brett Dennen for the launch spot of the artist's "All for Good" platform, which aims to inspire positive life experiences. The video features 80-year-old Vera Taylor talking about her bucket list before it shows her joyfully learning to surf, performing karate moves, skinny dipping and sky diving -- all set to Dennen's new track, "Already Gone."

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Ad Age
5/25/2018

A&E's "Live PD" now has more than 245,000 Twitter followers, and each week's live episodes inspire over 100,000 interactions with the show's Twitter account, says A&E's Elaine Bryant. The uncertainty of what will happen during the live show "makes it really ripe for social conversation," Bryant says.

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Multichannel News
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Twitter, Elaine Frontain Bryant, A&E
5/25/2018

Maria Alegre explores how the mobile industry is tackling ad fraud, including a concerted effort by ad platforms to implement tools to help with the detection and reporting of fraud, plus increased transparency. Marketers can also protect themselves by looking for inventory that's compliant with the IAB's ads.txt tool and by being prepared to invest in quality, she writes.

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Forbes
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IAB
5/25/2018

BET Networks CEO Debra Lee is resigning from her role as chairman and CEO effective May 28. Lee, who has been with the company since 1986 and was appointed to her current position in 2005, plans to continue to work in the media industry, including on initiatives such as Time's Up.

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Variety
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CEO Debra Lee, BET Networks, BET