Fiat Chrysler Automobiles is touting the features of its Ram Trucks in a campaign from Doner. The "Long Live" push showcases how the vehicles are strong resources for farmers, first responders and families, and it includes TV spots, a dedicated website, digital ads and social marketing on Twitter, Instagram and Facebook.
US adults spend 22% of their total media time on social, Nielsen reports, with 61% of Facebook interactions about TV shows coming from women, compared to 39% from men. Fifty-seven percent of adults who watch TV while using their tablets turn to Facebook compared to 24% who visit Twitter, closely mirroring the percentages for those who watch TV while using a smartphone.
Advertisers need to tap into the digital consumer's love for humor and take risks in order to make people laugh, Don't Panic's Joe Wade writes. "[L]et's put a stop to unfunny and over-emotional ads," he writes.
Johannes Leonardo's 90-second digital spot for Adidas stars a range of creators -- including basketball star Kareem Abdul-Jabbar, Snoop Dogg and artist Petra Collins -- performing as Frank Sinatra's "My Way" plays in the background. The ad is part of a global campaign to reintroduce the brand's EQT shoe line, highlighting that "original is never finished," the agency's creative chief Wes Phelan said.
Interpublic's Weber Shandwick and MRM McCann are launching a multiyear, multimillion-dollar push for Nielsen to show "The science behind what's next." The campaign aims to challenge stereotypes about the company, emphasizing its global reach and data capabilities.
Publicis' Mediavest Spark won KFC's US media planning and buying account after a review that did not include incumbent WPP's MEC. The brand invested $218.8 million in measured media in 2015, a dip of 12.3% from 2014, per Ad Age Datacenter and Kantar Media.
Increasing "pay-for-performance" contracts and project work are resulting in agencies demanding longer hours from junior staff with little reward as they seek to cut costs to keep up with client demands. "The pressure has been put on everyone really and truly to do more with less," Ark Advisors' Ann Billock said.
AOL has opened its Build Studio in Manhattan for the development of 360 video content and the repacking of that content for use on other platforms, including Facebook, Twitter and YouTube. "We view this space, this studio, as a physical embodiment of native advertising," AOL's Jesse Chambers said.
The American Association of Advertising Agencies has revealed its 16-week Mothers@Agencies initiative in a bid to help mothers remain on paths to leadership in their agencies. "If we can give them tools to help them navigate this challenging phase of their careers, then there will be more opportunities for women to stay on leadership tracks and aspire to larger leadership roles in their agencies," the 4A's Laura Honeycutt said.
WPP's Kinetic Worldwide has teamed with World Without Exploitation and the Voices and Faces Project to spotlight the issue of human trafficking. "The Ugly Truth" campaign relaunch is running across Washington, D.C., to capture the attention of millions of visitors anticipated during the presidential inauguration and the Women's March on Washington.
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