Twitter is exploring the option of a paid subscription package for its users in an effort to boost revenue. Paid monthly memberships would give users a more powerful version of Tweetdeck with additional account management features.
FCB New York's latest push for Nestle's Poland Spring spotlights the achievements of residents in New England. One ad in the "Greatness Springs from Here" campaign features 88-year-old ambulance driver Edna Mitchell rushing a patient to the hospital to the tune of "There She Goes" by The La's.
Grey New York's new spot for Pantene's "Strong is Beautiful" push touts the brand's Gold Series products for African-American hair and features poetry and styling by Chuck Amos and music from Ethiopian-American singer/songwriter Kelela. The push will run across TV, digital, print and on social with the hashtag #StrongIsBeautiful.
Facebook has unveiled a new ad product called Collection, which enables advertisers to entice consumers with a video and display four related items beneath it for purchase. The platform has also launched split testing to enable advertisers to more easily trial different aspects of campaigns across various browsers and devices.
The decision by big brands such as Johnson & Johnson, AT&T and Verizon to pull their ads from YouTube is forcing media agencies to review their relationships with Google and urge the company to do more to ensure ads are not placed beside extremist or offensive content. "We do not see wholesale clients flocking away from the platform. But if we don't see Google do more, I can't say that won't be the case," Magna Global's David Cohen said.
Anheuser-Busch InBev has put its global media buying account into a review with the aim of cutting down the number of agencies on its roster. The brand's US media is currently handled by WPP's MediaCom and spent $1.68 billion on advertising in 2015, per Ad Age Datacenter.
The Tombras Group has been chosen as media agency of record for five of Darden Restaurants' brands after a review, replacing incumbent Neo@Ogilvy. The company invested $3.5 million in media for the five brands in 2015 and $4.2 million in the first 11 months of last year, per Kantar Media.
Agencies are getting creative in order to find the best interns for their programs. Space150 is using a chatbot to find this year's summer interns, asking those interested a series of questions before matching them to the right application opportunities, while Havas sought candidates for its winter internship program with an Instagram Stories campaign that asked users to create a Story on the platform that could sell a Chicago winter.
More than 1 million brands now advertise on Instagram, a 400% spike in the past 12 months, the company announced. The platform says it's developing a tool that will enable consumers to book appointments with businesses via brand profiles and also noted that more than 120 million consumers have contacted a brand via the platform in the past month.
Sears could be on the cusp of going under as it struggles with liquidity problems after years of declines and losses. If the company shutters its Sears and Kmart stores, it will be a significant loss for its agency of record, Havas, as the holding company is the sixth largest retail advertiser in the US and spent
$257.3 million on measured media in the US in 2016.
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