Pantene has launched a revamped version of its 1980s tagline "Don't hate me because I'm beautiful" with "Don't hate me because I'm strong." The campaign out of Grey New York -- which stars mixed martial arts athlete Ronda Rousey -- includes video, digital and social components.
The Dale Carnegie global leadership training program has unveiled a rebranding campaign featuring a new company logo and website. The company announced the campaign will also feature on and offline advertisements beginning in 2017.
Deeplocal's "Connected Mr. Bear" push for Netflix helps viewers connect with each other to watch "Fuller House." A "cuddle" sensor allows two bears to connect to one another, causing both bears' hearts to beat while also turning on Netflix.
Amazon has released a header-bidding product to help web publishers to allow ad buyers to bid on multiple ad spaces at once. The company also released its Shopping Insights Service, a tool that helps publishers better understand who is visiting their sites and utilizes Amazon's consumer shopping data.
The Rubicon group is set to implement "Project Awesome," an ad-blocking feature that gives consumers the option to put an ad on "snooze," like it or indicate it is not relevant to them. The company will test the feature with an invite-only beta, with plans to ultimately roll the project out worldwide.
Google's Window Wonderland app is giving viewers an up-close look of New York department stores' Christmas displays. The app operates on Google Cardboard and Google View and includes audio describing the making of the displays.
As consumers become increasingly frustrated with the political system, advertisers are looking for ways to shift people away from feelings of frustration. Juliet Haygarth weighs in on ways to improve people's feelings of powerlessness, including utilizing calls to action and embracing humor.
President-elect Donald Trump has proposed a plan to limit the number of H1-B visas given to immigrants, a move that could restrict ad agencies' staffing. A recent report showed approximately 3,000 agency employees were hired through the H1-B visa system during 2016.
Apple is touting the iPhone 7's camera quality in a commercial from TBWA\Media Arts Lab. "Romeo and Juliet" shows a father enhancing his child's play performance to make the video look like a movie thanks to the camera's low-light technology.
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