Honda and RPA are raising awareness of Distracted Driving Awareness Month with a social campaign on Facebook, YouTube, Instagram and Twitter. "The Designated Texter" is a spoof rap spot aimed at young consumers to highlight the danger of using a smartphone while driving.
Green Point Creative tapped Rachael Leigh Cook for a public service announcement highlighting the inequality found with drug policy and minority prosecutions.
The spot sees Cook resuming her role in the "This is Your Brain" ad, this time with the message that the war on drugs "fuels mass incarceration, preying on people of color in greater numbers than their white counterparts."
Maurice Levy joked that he would still be available to Publicis Groupe's management board -- even just to shine shoes -- after he steps down as chairman and CEO of Publicis Groupe on June 1 to take on the new role of chairman of the supervisory board. Levy added at his final earnings presentation to analysts that "the team is changing the leader for somebody who is more energetic, has more ideas, is much younger and will take the company to another level."
The advertising industry is discussing the possibility of introducing ad-blocking technology on browsers such as Microsoft Edge and Google Chrome to automatically shut down ads that most disrupt user experience, such as pop-ups, videos that autoplay with sound and flashing ads. Conversations are taking place on the issue via the Coalition for Better Ads, which includes the Interactive Advertising Bureau, the Association of National Advertisers, Facebook, Google, Unilever, Microsoft, GroupM, Procter & Gamble, The Washington Post and Thomson Reuters, Venable LLP's Stu Ingis reports.
FCB New York's satirical campaign for a student protest group from the University of Texas spotlights the issue of guns being allowed to be carried on campus, with students dressed in bullet-proof college sweatshirts. The push urges young people to lobby their representatives, and the copy reads, "Student Body Armor is a joke. Campus carry is not."
Ogilvy & Mather has won the creative account for Heineken-owned Red Stripe beer, with the business accounts going to Ogilvy Miami and Ogilvy Mexico. Blandine JnPaul, Red Stripe's head of marketing and innovation, said the company is looking to the agency to reinvigorate the brand, calling Ogilvy & Mather "the best creative advertising agency in the world."
Facebook announced that it's developing artificial intelligence technology to identify objects within images. The technology could enable overlays of information, such as links to product pages or brand logos, as well as give marketers a new engagement insights.
Fox News fired Bill O'Reilly after controversy surrounding revelations that the network and host paid $13 million to settle sexual discrimination claims from five women. Brands, including Mercedes-Benz, Hyundai, BMW and Untuckit, pulled their ads from "The O'Reilly Factor," but Untuckit's Aaron Sanadres praised Fox News for its decision, saying, "Accordingly, we plan to continue to allocate a portion of our advertising dollars to Fox."
The ad industry and nonprofits must come together to encourage people to take climate change seriously and be a voice of truth and scientific fact, writes Oberland's Drew Train. "The world is waking up to a new, old truth: the people hold the power," Train writes.
Sources say that Google may launch an ad-blocking tool for the desktop and mobile versions of Chrome that will automatically filter out specific ad formats that Google believes negatively affect user experience, per the source information. The ads that could potentially be blocked include those identified by the Coalition for Better Ads, such as prestitials, pop-ups or videos that automatically play with sound; Google has not commented on the report.
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