The Richards Group has been dropped by Chick-fil-A after 22 years, and the account is moving to McCann New York with plans to branch out from its cow-focused marketing strategy. "There are not very many circumstances where you get to do what is recognized as brilliant work and do it consistently for 20 years and never falter," said The Richards Group founder Stan Richards.
Leo Burnett Chicago's Olympics campaign for Samsung takes 15 national anthems and blends them together for a message of unity. "The Anthem" features people from around the globe singing the national anthems of those half a world away.
Sephora is touting its private-label beauty brand with new features on mobile and desktop that enable consumers to quickly sift through thousands of product choices. One feature is called "swipe it, shop it" and gives beauty buyers a Tinder-like shopping experience.
Almost three-quarters of media buyers intend to invest as much as half their television ad budgets on programmatic next year, WideOrbit reports. Ninety-three percent of respondents said it's essential to invest in both digital video and TV.
Hometalk has recently built a video presence on Facebook, with one spot that shows an environmentally-friendly way to clean an oven attracting over 38 million views -- a significantly better performance than the brand's experience on YouTube. "A lot of media organizations have struggled on YouTube," said Josh Topolsky, the former digital head at Bloomberg, noting that organizations wish YouTube was more like a social network.
Razorfish and Patron have created the Patron Cocktail Lab, a digital platform that gives fans of the tequila brand a host of cocktail recipes. Consumers can ask their Amazon Echo to recommend a particular cocktail based on their own preferences, and the company hopes to partner with a delivery app to offer direct ordering in the near future.
Commonwealth McCann's latest spots for Chevy's "Real People. Not Actors" push features a group of millennials laughing at advertising's cliched view of their demographic. The interviewer of the group finally gets their point and states, "So what you're saying is you don't want us to build an ad that appeals to you; you want us to build a car that appeals to you," before presenting the 2016 Chevy Cruze.
Agencies should recruit staff based on their attitude as much as their experience and skills, Possible's Martha Hiefield and Diane Holland write. Forget gimmicky perks like pingpong, and instead invest in people by giving them real opportunities for development and a healthy work-life balance, they write.
Just 7% of women try to negotiate their salary when offered a job, compared to 57% of men, according to author Linda Babcock. Gotham PR's Courtney Lukitsch writes that agencies must set an example by ensuring their own houses are in order to eliminate the gap.
Spotify has teamed with The Trade Desk, AppNexus and Rubicon Project to introduce programmatic ad buying. Marketers globally can target the music streaming service's 70 million free subscribers by playlists, genres, age and gender in real time.
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