Advertising
Top editor picks, summarized for you
12/8/2016

Pantene has launched a revamped version of its 1980s tagline "Don't hate me because I'm beautiful" with "Don't hate me because I'm strong." The campaign out of Grey New York -- which stars mixed martial arts athlete Ronda Rousey -- includes video, digital and social components.

More Summaries:
Ronda Rousey
12/8/2016

The Dale Carnegie global leadership training program has unveiled a rebranding campaign featuring a new company logo and website. The company announced the campaign will also feature on and offline advertisements beginning in 2017.

More Summaries:
Dale Carnegie, Dale Carnegie
12/8/2016

Deeplocal's "Connected Mr. Bear" push for Netflix helps viewers connect with each other to watch "Fuller House." A "cuddle" sensor allows two bears to connect to one another, causing both bears' hearts to beat while also turning on Netflix.

Full Story:
Advertising Age, Adweek
More Summaries:
Netflix, Netflix
12/8/2016

Amazon has released a header-bidding product to help web publishers to allow ad buyers to bid on multiple ad spaces at once. The company also released its Shopping Insights Service, a tool that helps publishers better understand who is visiting their sites and utilizes Amazon's consumer shopping data.

More Summaries:
Amazon
12/8/2016

The Rubicon group is set to implement "Project Awesome," an ad-blocking feature that gives consumers the option to put an ad on "snooze," like it or indicate it is not relevant to them. The company will test the feature with an invite-only beta, with plans to ultimately roll the project out worldwide.

More Summaries:
Rubicon
12/8/2016

Google's Window Wonderland app is giving viewers an up-close look of New York department stores' Christmas displays. The app operates on Google Cardboard and Google View and includes audio describing the making of the displays.

More Summaries:
Google
12/8/2016

As consumers become increasingly frustrated with the political system, advertisers are looking for ways to shift people away from feelings of frustration. Juliet Haygarth weighs in on ways to improve people's feelings of powerlessness, including utilizing calls to action and embracing humor.

12/8/2016

Ten years ago, Apple launched its campaign urging viewers to "Get a Mac." The creative team behind the ads share their thoughts on the infamous ads a decade later.

More Summaries:
Apple
12/8/2016

President-elect Donald Trump has proposed a plan to limit the number of H1-B visas given to immigrants, a move that could restrict ad agencies' staffing. A recent report showed approximately 3,000 agency employees were hired through the H1-B visa system during 2016.

Full Story:
Adweek
12/7/2016

Apple is touting the iPhone 7's camera quality in a commercial from TBWA\Media Arts Lab. "Romeo and Juliet" shows a father enhancing his child's play performance to make the video look like a movie thanks to the camera's low-light technology.