CVS Health Corp. has announced that beginning in April it will stop touching up beauty photos in advertising on social, digital and in stores and will add a watermark to the real imagery with a "CVS Beauty Mark." The company is calling on brand partners such as L'Oreal, Johnson & Johnson and Revlon to join the initiative to depict real beauty.
Airbnb is investing $100,000 in online advertising to promote listings in places recently labeled with a derogatory slur by President Donald Trump, including El Salvador, Haiti and African countries. Ads will run on digital properties such as CNN and The Washington Post, and will include the hashtag #weaccept and copy that reads, "We heard there's been some expletive-filled interest in these beautiful destinations."
O'Keefe Reinhard & Paul's 30-second Super Bowl spot for Groupon will star the brand's new ambassador, comedian and actor Tiffany Haddish. The "Girls Trip" star has been a frequent Groupon user for years, and "ranks in the top one percent of most frequent Groupon purchasers," the brand said.
NBC has created five 60-second Super Bowl spots with Anomaly that tell the stories of Winter Olympic athletes to inspire its audience to watch the Games, which will begin airing on the network four days after Super Bowl Sunday. The ads will make their appearance one day at a time during the "Today" show in the week prior to the Super Bowl and run during the event and in pregame and postgame programming.
The agency models currently seeing some success in an increasingly fractured and competitive marketplace are full-service digital and data shops or creative agencies that are renowned for their breakthrough ideas, writes Peter Reid. "[I]t is about finding a model ... that helps create transformative, multi-disciplinary campaigns and experiences by combining the best of both sets of techniques," he writes.
Working long and hard hours doesn't always mean success at work. Take on less tasks and do them right for better performance in your job.
The 4A's and TVB are pushing for Nielsen to add one day of time-shifted viewing to its live-only program metric for local markets. "Live-only in local markets inadequately represents present-day consumption patterns when compared to national deliveries," the 4A's noted in an analysis.
Expedia's digital travel agency, Orbitz, has chosen Havas as its agency of record to manage creative, social and digital advertising. A debut multichannel campaign will focus on bringing "relevance back to the brand," said Havas Chicago's Tatia Torrey.
Team One is touting the flexibility offered by three rows of seating in Lexus' RX 450hL and RX 350L vehicles with a 30-second anthem spot voiced by Minnie Driver. The national push includes TV, print, radio, digital, social and out-of-home, as well as additional creative targeting multicultural audiences.
The Guardian, in an effort to cut printing costs, has rolled out a new tabloid design across its print and digital publications that includes a revamped masthead. The publication has been encouraging its 150 million monthly unique digital readers to pay voluntarily for content, and 800,000 of those are now paid monthly subscribers.
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