KFC UK and Ireland has launched a series of "Friendship Bucket Test" spots from BBH London that feature real-life best friends being asked questions to show how much they know about each other. As they give their answers, each pair dives into a KFC bucket. The push also includes an online version of the quiz, and the brand is taking it on a roadshow to select outlets around the UK.
Wieden+Kennedy has brought the rivalry of Old Spice pitchmen Terry Crews and Isaiah Mustafa to a close in a new spot called "Truce." The pair cavort shirtless, playing football and having a friendly game of mini golf, before high-fiving to call a truce in ESPN's "SportsCenter" studio.
H&M has unveiled a two-minute Christmas extravaganza starring Katy Perry dancing and singing her way through a variety of festive outfits, backed by dancers dressed up as gingerbread men, reindeer, snowflakes, candy canes and other holiday-related items. The spot plays Perry's new song "Every Day Is a Holiday" in the background.
HP has launched a global push called "Keep reinventing" to promote the company's renewed focus on innovation. 180 LA has created a holiday video spot that will premiere on Thanksgiving that features a dad and his son using an HP printer to put together hundreds of photos and pictures to wish mom luck on the first day of her new job.
Social media and native advertising investment are expected to increase as marketers look for ways to circumvent ad blocking. Social media spend is estimated to be up 33.5% this year to $23.68 billion, and should grow to $35.98 billion by 2017, per eMarketer. Also, Yahoo is refusing to let some of its mail users look at their e-mails until they turn off their ad blockers.
Coca-Cola is celebrating the 100th birthday of its glass bottle by teaming with Microsoft's "How-Old" facial-recognition tool. Consumers who upload a picture of themselves holding an iconic glass Coke bottle will get a surprise as the facial-recognition technology shows the bottle's age as 100 and turns the screen red. It's the first inanimate object to be recognized by the software.
Amazon is advertising its new series "The Man in the High Castle" by decorating a train on New York City's 42nd Street shuttle with fascist posters and imagery. The show depicts a different outcome to World War II and shows America under Nazi rule. "In our determination, these ads are promoting a TV show, which is commercial speech," said Adam Lisberg, a Metropolitan Transit Authority spokesman.
Chandelier Creative's new heist-themed spot for Old Navy features Julia Louis-Dreyfus tying up Snoop Dogg in a bid to steal a million dollars from him. The ad promotes the brand's Black Friday sweepstakes, which also offers a $1 million prize.
Nearly all marketers -- 97% -- say that they want independent verification of whether their digital advertising is viewed by real people, not bots, a survey by the Association of National Advertisers found. The study also reports that 61% of marketers would take their digital business elsewhere if third-party measurement is not offered. Facebook and Google recently enabled third-party verification.
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