Forsman & Bodenfors' new push for Visit Sweden, aimed at US consumers, features an Airbnb listing for the entire country. The Swedish constitution allows complete freedom to roam, and listings in the campaign reference natural spaces like a "Cliff With a Panoramic Ocean View" and a "Beach With Large Limestone Columns."
Pinterest is attracting ad dollars because of its audience that shows intent to purchase, its targeting options, and its new visual tool Lens, which identifies products in the physical world and suggests similar items on the platform. "We know that it is a planning platform, and there is purchase intent when someone pins something -- and that's gold from a marketer's perspective," DigitasLBi's Jill Sherman said.
Havas has created a platform called Client Trading Solution, designed to let advertisers monitor their precise ad spend with digital vendors and track real-time performance. The platform was built by MFG Labs and includes information about ad exchanges, demand-side platforms and agency trading desks.
180 LA's new animated spot for the University of Phoenix tells the story of a struggling single mom inspired by a Rosie the Riveter poster in her kitchen that pushes her to earn a degree in information technology. The ad debuted during "The Voice" finale and will run across TV and digital, accompanied by a social push featuring videos of the stories of real students.
RPA's Sarah Bates talks in this video about what makes a great creative, including being true to yourself and seeking adventures that spark ideas. She discusses the importance of being a producer, saying, "Grab a chair and learn a little bit about all of the disciplines that you're going to interact with."
Instead of feeling nostalgic about yesterday's advertising, creatives should be mindful of the fact it was less cluttered, VCCP's Charles Vallance writes. Vallance advises creatives to stop cramming as much content in as possible and "chuck out the communication chintz, declutter the brand cupboard and jettison the marketing bric-a-brac."
Leo Burnett was reinstated as Special K's agency in January and has unveiled its first TV spot, "Own It." The ad showcases women juggling busy lives, fueled by the brand's products, and the campaign will also include digital, print, social, public relations and shopper marketing.
I.d.e.a.'s push for Caesars Palace-managed casino Harrah's Resort Southern California showcases David Hasselhoff in a TV spot as the mayor of Funner, California. The casino is located on the grounds of the Rincon Indian Reservation, and tribal leaders have officially changed the name of the land and chosen Hasselhoff as the first mayor.
Smartphones are robbing creatives of the key to inspiration -- boredom, writes Ogilvy's John Long. A constant stream of information stops your mind from roaming freely and allowing the best ideas to pop up from your subconscious, he writes.
Instagram is giving brands triple the amount of engagement of Facebook, and celebrities are getting 3.6 times more engagement, per SocialBakers. The research analyzed hundreds of millions of posts to both platforms.
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